Matching Items (13)
Filtering by
- All Subjects: Rhetoric
- Creators: Goggin, Maureen
Description
The original mediums were not texts or technologies; they were ritual actors performing acts of mediumship. Mediating between determined norms (the status quo) and emergent trends (change), they invoked divine authority to conjure meanings that proved adaptive, nonadaptive and/or maladaptive. With the advent of the written word, ritual became formalized and codified. The medium became a communication device, something abstract and external to the human condition. It then became possible to speak of "media effects" imposing influence in a logical deterministic manner. Yet with the advent of new media, we are witnessing a return to modes of cultural discourse that are spontaneous, interactive, communal and unscripted, all hallmarks of ritual action. This "ritual return" centers on the emergence of the "prosumer" (producer/consumer), a figure actively engaged in mediating practices. While resembling the original archaic "medium" in some respects, the prosumer is a "literate ritualist" allied with a multiplicity of cultural tribes. Thus the "new media" has given rise to "the new medium." The pages that follow focus on acts of contemporary mediumship, examining related concepts such as "ecology," "niche," "role," "affordance," and "trope." Each section considers how specific mediating practices afford and constrain modes of ritualized behavior. I call this practice-oriented approach to media studies "praxism."
ContributorsGyori, Bradford (Author) / Goggin, Maureen (Thesis advisor) / Baker, Aaron (Committee member) / Hjorleifur Jonsson (Committee member) / Arizona State University (Publisher)
Created2011
Description
Rhetorical theorist Kenneth Burke has asserted the significance of paying equal, if not more attention to, propagandist rhetoric, arguing that "there are other ways of burning books on the pyre-and the favorite method of the hasty reviewer is to deprive himself and his readers by inattention." Despite Burke's exhortation, attention to white supremacist discourse has been relatively meager. Historians Clive Webb and Charles Eagles have called for further research on white supremacy arguing that attention to white supremacist discourse is important both to fully understand and appreciate pro-civil rights rhetoric in context and to develop a more complex understanding of white supremacist rhetoric. This thesis provides a close examination of the literature and rhetoric of two white supremacist organizations: the Citizens' Council, an organization that sprang up in response to the 1954 landmark decision of Brown v. Board of Education and Stromfront.org, a global online forum community that hosts space for supporters of white supremacy. Memory scholars Barbie Zelizer, John Bodnar, and Stephen Brown note the usability of memory to shape social, political, and cultural aspects of society and the potential implications of such shaping. Drawing from this scholarship, the analysis of these texts focuses specifically on the rhetorical shaping of memory as a vehicle to promote white supremacy. Through an analysis of the Citizens' Council's use of historical events, national figures and cultural stereotypes, Chapter 1 explicates the organization's attempt to form a memorial narrative that worked to promote political goals, create a sense of solidarity through resistance, and indoctrinate the youth in the ideology of white supremacy. Chapter 2 examines the rhetorical use of memory on Stormfront and explains how the website capitalizes upon the wide reaching global impact of World War II to construct a memorial narrative that can be accessed by a global audience of white supremacists. Ultimately, this thesis offers a focused review of the rhetorical signatures of two white supremacist groups with the aim of combating contemporary instantiations of racist discourse.
ContributorsLadenburg, Kenneth (Author) / Ore, Ersula (Thesis advisor) / Miller, Keith (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2013
Description
This research conducts two methods of rhetorical analysis of State of the Union Addresses: 1. Computational linguistic analysis of all State of the Union Addresses from 1790-2007, and 2. Close-readings and rhetorical analyses of two addresses: one by President Truman and one by President Reagan. This research shows the following key findings: 1. I am able to see general shifts in the authors' approaches to the State of the Union Address through historical computational analyses of the content of all speeches, and 2. Through close readings, I can understand the impact of the author's ethos and the historical context on the addresses, something that would not be readily revealed in a computational analysis. This study starts with a historical computational linguistic analysis of all State of the Union Addresses between 1790 and 2007. The study follows with close-readings of two State of the Union Addresses from the early and late Cold War period in-context: 1. Harry Truman's 1951 Address and 2. Ronald Reagan's 1986 Address. The main conclusions drawn from this research are that close-readings of State of the Union Addresses cannot be replaced by computational analyses, but can work in tandem with computerized text analysis to reveal shifts in rhetorical and topical features. This paper argues that there must be more close analyses in coordination with large-scale text analysis in order to understand the complexities of rhetorical situations.
ContributorsWegner, Peter (Author) / Goggin, Maureen (Thesis advisor) / Boyd, Patricia (Committee member) / Goggin, Peter (Committee member) / Arizona State University (Publisher)
Created2013
Description
The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
Description
This paper intends to parse out the differences between various types of nationalism. It will break down the current trend toward xenophobic rhetoric in modern democratic election campaigns. Then, it will discuss the effect of modern media coverage in the dissemination and sustenance of toxic nationalist rhetoric and cover the role of President Donald J. Trump in doing the same. Finally, it will outline what appears to be the root cause of this current uptick in toxic nationalism and recommend some methods by which the issue can be resolved in the current political atmosphere.
ContributorsMcCreary, Micah (Author) / Goggin, Maureen (Thesis director) / Chanley, Jesse (Committee member) / School of International Letters and Cultures (Contributor) / Department of English (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This dissertation examines racism as discourse and works to explicate, through the examination of historical and contemporary texts, the ways in which racism is maintained and perpetuated in the United States. The project critiques the use of generalized categories, such as alt-right, as an anti-racist tactic and notes that these rigid categories are problematic because they cannot account for the dynamic and rapidly changing nature of racist discourse. The dissertation argues that racist discourse that is categorized as mainstream and fringe both rely upon a fundamental framework of rhetorical strategies that have long been ingrained into the social and political fabric of the United States and are based on the foundational system of white supremacy. The project discusses two of these strategies—projection and stasis diffusion—in case studies that examine their use in texts throughout American history and in mainstream and fringe media. “Everyday White Supremacy” contributes to important academic and societal conversations concerning the how the academy and the public use category to address racism, anti-racist practices, and rhetorical understandings of racist discourse. The project argues for shift away from the use of categorical naming to identify racist groups and people towards the practice of identifying racism as discourse, particularly through its rhetorical strategies. This paradigm shift would encourage scholars, and the general population, to identify racism via the processes by which it is propagated rather than its existence within a person or group
ContributorsLadenburg, Kenneth James (Author) / Miller, Keith (Thesis advisor) / Ore, Ersula (Committee member) / Bebout, Lee (Committee member) / Arizona State University (Publisher)
Created2018
Description
This dissertation theorizes Bad Faith Rhetorics, or, rhetorical gestures that work to derail, block, or otherwise stymy knowledge-building efforts. This work explores the ways that interventions against existing social hierarchies (i.e., feminist and antiracist interventions) build knowledge (that is, are epistemologically active), and the ways that bad faith rhetorics derail such interventions. This dissertation demonstrates how bad faith rhetorics function to defend the status quo, with its social stratification by race, gender, class, and other intersectional axes of identity. Bad faith argumentative maneuvers are abundant in online environments. Consequently, this dissertation offers two case studies of the comment sections of two TED Talks: Mellody Hobson’s “Color Blind or Color Brave?” and Juno Mac’s “The Laws that Sex Workers Really Want.” The central analyses deploy online ethnographic field methods and close reading to characterize bad faith rhetorical responses and to identify 1.) trends in such responses, 2.) the net effects on other conversational participants, and 3.) bad faith rhetoric mitigation strategies. This work engages Sartre’s work on Bad Faith, rhetoric scholarship on the knowledge-building affordances of argument, public sphere theory, critical race studies, and feminist scholarship. This dissertation’s theorization and case studies illustrate the pitfalls of specific counterproductive argumentative tactics that block progress toward more equitable ways of being (bad faith rhetorics), and makes several preliminary recommendations for mitigating such moves.
ContributorsFulton-Babicke, Holly Lynn (Author) / Goggin, Maureen (Thesis advisor) / Miller, Keith (Committee member) / Brouwer, Daniel (Committee member) / Arizona State University (Publisher)
Created2019
Description
This research works from in an institutional ethnographic methodology. From this grounded approach, it describes the dialectic between the individual and the discourse of the institution. This work develops a complex picture of the multifarious ways in which institutional discourse has real effects on the working lives of graduate teaching associates (GTAs) and administrative staff and faculty in Arizona State University's Department of English. Beginning with the experiences of individuals as they described in their interviews, provided an opportunity to understand individual experiences connected by threads of institutional discourse. The line of argumentation that developed from this grounded institutional ethnographic approach proceeds thusly: 1) If ASU’s institutional discourse is understood as largely defined by ASU’s Charter as emphasizing access and academic excellence, then it is possible to 2) see how the Charter affects the departmental discourse in the Department of English. This is shown by 3) explaining the ways in which institutional discourse—in conjunction with disciplinary discourses—affects the flow of power for administrative faculty and manifests as, for example, the Writing Programs Mission and Goals. These manifestations then 4) shape the training in the department to enculturate GTAs and other Writing Programs teachers, which finally 5) affects how Writing Programs teachers structure their courses consequently affecting the undergraduate online learning experience. This line of argumentation illustrates how the flow of power in administrative faculty positions like the Department Chair and Writing Program Administrator are institution-specific, entangled with the values of the institution and the forms of institutional discourse including departmental training impact the teaching practices of GTAs. And, although individual work like that done by the WPA to maintain teacher autonomy and the GTAs to facilitate individual access in their online classrooms, the individual is ultimately lost in the larger institutional conversation of access. Finally, this research corroborates work by Sara Ahmed and Stephanie L. Kerschbaum who explain how institutions co-opt intersectional terms such as diversity and access, and that neoliberal institutions' use of these terms are disingenuous, improving not the quality of instruction or university infrastructure but rather the reputation and public appeal of the university.
ContributorsOakley, Abigail (Author) / Goggin, Maureen (Thesis advisor) / Gee, Elisabeth (Committee member) / Boyd, Patricia (Committee member) / Brouwer, Daniel (Committee member) / Arizona State University (Publisher)
Created2019
Description
"Bringing-before-the-eyes": Visuality and Audience in Greek Rhetoric examines how Greek rhetorical theories are understood through the lens of visuality and the ways in which orators accounted for audience knowledges and expectations in the creation of rhetorical texts and performances. Through a close reading of Greek rhetorical texts from the classical period, I develop three heuristics for analyzing the ways in which rhetoricians invite and encourage visualized images through rhetorical practice.
By exploring (1) language cues that orators use to signal visualization, (2) the ways in which shared cultural memories and ideas allow orators to call upon standardized images, and (3) the influence of stylistic choices and audience emotions related to the vividness of rhetorical images, I argue that it is possible to analyze the ways in which classical Greek orators understood and employed visual elements in their rhetorical performances. I then conduct an analysis of the visual aspects of Demosthenes' On the Embassy using these heuristics to demonstrate the ways in which these three aspects of visuality are intertwined and contribute to a greater understanding of the relationship between the verbal and the visual in rhetorical theory.
My findings indicate that Greek orators readily identified the influence of visual ways of knowing on rhetorical theory and presented early hypotheses of the ways in which sense perceptions affect social practice. This project complicates the ways in which rhetorical theory is categorized. Rather than considering visual rhetoric as a distinct field from traditional, verbal text-based rhetorical studies, this project explores the ways in which visual and verbal modes of thinking are interconnected in Greek rhetorical theory. By bridging these two areas of rhetorical study and arguing that verbal rhetoric can instantiate internalized, visual phenomena for audiences, the dichotomy of verbal and visual is problematized. By focusing on the rhetorical theory of classical Greece, this project also invites future research into the ways in which dominant, Western historic and contemporary systems of epistemology are influenced by the co-mingling of verbal and visual in classical Greek philosophy and education.
By exploring (1) language cues that orators use to signal visualization, (2) the ways in which shared cultural memories and ideas allow orators to call upon standardized images, and (3) the influence of stylistic choices and audience emotions related to the vividness of rhetorical images, I argue that it is possible to analyze the ways in which classical Greek orators understood and employed visual elements in their rhetorical performances. I then conduct an analysis of the visual aspects of Demosthenes' On the Embassy using these heuristics to demonstrate the ways in which these three aspects of visuality are intertwined and contribute to a greater understanding of the relationship between the verbal and the visual in rhetorical theory.
My findings indicate that Greek orators readily identified the influence of visual ways of knowing on rhetorical theory and presented early hypotheses of the ways in which sense perceptions affect social practice. This project complicates the ways in which rhetorical theory is categorized. Rather than considering visual rhetoric as a distinct field from traditional, verbal text-based rhetorical studies, this project explores the ways in which visual and verbal modes of thinking are interconnected in Greek rhetorical theory. By bridging these two areas of rhetorical study and arguing that verbal rhetoric can instantiate internalized, visual phenomena for audiences, the dichotomy of verbal and visual is problematized. By focusing on the rhetorical theory of classical Greece, this project also invites future research into the ways in which dominant, Western historic and contemporary systems of epistemology are influenced by the co-mingling of verbal and visual in classical Greek philosophy and education.
ContributorsChappelow, Brent D (Author) / Rose, Shirley K. (Thesis advisor) / Lamp, Kathleen S. (Thesis advisor) / Goggin, Maureen (Committee member) / Arizona State University (Publisher)
Created2016
Description
This study provides a rhetorical analysis of how Black nationalist protest rhetors have employed apocalyptic discourse in order to call into question the ideological underpinnings of the hegemonic white American nation building project and to imagine new alternatives to replace them. Previous studies by Howard-Pitney (2005), Harrell (2011), and Murphy (2009) have explored how African American abolitionist and civil rights jeremiahs such as Frederick Douglass and Martin Luther King, Jr. have employed appeals to American civil religion in order to mobilize their audiences to seek liberal reforms to racial injustices by appealing to established values and institutions. While apocalyptic rhetoric also constructs its audience as a chosen people, it tends to take a much more skeptical stance toward the established social order. African American apocalypticists such as David Walker, Malcolm X, and the Black Panther Party rejected the notion of American chosenness that underpins much Black and white American jeremiadic speech, and employed a Burkean perspective by incongruity in order to draw attention to the inaccuracy of white supremacist and American exceptionalist representations of the social world. The end result of this history is the nation's imminent destruction, which has been envisioned as a divine intervention in the case of traditional sacred apocalyptics, such as David Walker or the early Malcolm X, or as a revolutionary uprising of the oppressed, as in the secular apocalyptics of the later Malcolm X and the Black Panther Party. African American apocalyptic rhetoric is prophetic in that it invokes a vision of the national past, present, and future defined by a set of values that are at odds with those of the established social order. African American apocalypticism invites its audience to disidentify themselves from hegemonic white American formulations of Black and white identities and to identify themselves instead with radical alternatives. To the extent that an audience is persuaded by apocalyptic narratives of the American nation, new possibilities for action become available to their consciousness, typically involving either withdrawal from a corrupt society or militant resistance involving measures more radical than the nonviolent direct action and moral suasion advocated by liberal African American jeremiahs.
ContributorsEstabrooks, Samuel (Author) / Miller, Keith (Thesis advisor) / Ore, Ersula (Committee member) / Anokye, Duku (Committee member) / Arizona State University (Publisher)
Created2016