An in depth look at the rhetoric behind the campus carry debate at the University of Texas at Austin. This thesis researched and examined primary sources from The Daily Texan and The Austin-American Statesman attempting to analyze what was at stake for both sides of the argument and what the most effective rhetorical tool was.

Devils Discard is an upcoming e-commerce platform whose mission is to make transactions safer for students first at Arizona State University and then at campuses around the world. When a student becomes interested in using the platform and makes an account, they are subjected to an information matching process to verify that that the student is currently enrolled. The student sees posts from students on his campus, and his or her posts are more likely to be seen by students on the same campus as the student. Unlike Craigslist and Offer UP, users do not post addresses. Instead, students post a location on campus to meet and sell/trade items. These mechanisms are intended to provide a safer place for students to make sales than other platforms could offer. The timetable for the launch of the platform at the moment is before May 2023. This paper will outline the business model this concept will follow in terms of its branding, consumer interaction, marketing strategy, and potential source of income and expenses.

CircaLight is a Barrett Honors Thesis Project that was conducted through the Founder’s Lab Program in the W.P. Carey School of Business at Arizona State University. A team of three students, each with different majors, came together to complete the project. Jackson Krug, Benjamin Sare, and Gabriel Zimm formed the team as part of Cohort 3 of the 2021-2022 Founders Lab Program. They are each pursuing bachelors degrees in Mechanical Engineering, Finance, and Business Administration, respectively. This diversity of schooling allowed them to approach this project from multiple, diverse perspectives. Due to their familiarity with sleep deprivation throughout college, the team chose to pursue a project centered around NASA’s Advanced Solid State Lighting System, which functionally mimics the changes in natural light that humans would typically experience on earth. This technology provides these same fluctuations to astronauts in space. A unique logo and branding were created for a potential product that would use this technology. Three different marketing strategies relating to this brand were developed and tested to achieve this project’s goal: determining the best prospective market for this technology. The three potential market areas we tested dealt with: general fatigue & lack of productivity, family sleep habits, and jet lag. Through our research, we found the most attractive market to be people who are looking to improve their sleep habits and productivity at home. Conversely, we concluded that while there is an audience for travel fatigue solutions, the market is not interested in this NASA technology.