Matching Items (4)
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- All Subjects: Helping Behavior
- All Subjects: Perceptions
- Creators: Neuberg, Steven
- Status: Published
Description
Reciprocity is considered one of the most potent weapons of social influence. Yet, little is known about when reciprocity appeals are more or less effective. A functional evolutionary approach suggests that reciprocity helps people survive in resource-scarce environments: When resources are limited, a person may not be able to obtain enough resources on their own, and reciprocal relationships can increase the odds of survival. If true, people concerned about resource scarcity may increasingly engage in reciprocal relationships and feel more compelled to reciprocate the favors done for them by others. In a series of experiments, I test this hypothesis and demonstrate that: (1) chronic concerns about resource scarcity (low socioeconomic status) predict increased reciprocity, (2) experimentally activating resource scarcity enhances the effectiveness of reciprocity appeals, (3) this effect is moderated by cues of persuasive intent, and (4) this relationship is mediated by increased gratitude.
ContributorsWhite, Andrew (Author) / Kenrick, Douglas T. (Thesis advisor) / Cialdini, Robert (Committee member) / Morales, Andrea (Committee member) / Neuberg, Steven (Committee member) / Arizona State University (Publisher)
Created2014
Description
The purpose of this thesis study was to examine whether the "war on cancer" metaphor influences cancer perception and treatment decision. A total of 249 undergraduates (152 females) from a large southwestern university participated in an online survey experiment and were either randomly assigned to the control condition (N=123) or to the war prime condition (N=126). Participants in the control condition did not receive the metaphor manipulation while participants in the war prime condition received the subtle "war on cancer" metaphor prime. After the prime was given, participants read a scenario, answered questions related to the situation, and responded to demographic questions. The results suggested that, compared to participants in the no-prime condition, participants exposed to the war metaphor were more likely to (a) view melanoma as an acute disease, (b) choose chemotherapy over molecular tests, and (c) prefer more aggressive treatment. These findings illustrated the unintended consequences of the "war on cancer" slogan. The results were encouraging and in the predicted direction, but the effect size was small. The discussion section described possible future directions for research.
ContributorsShangraw, Ann Mariah (Author) / Kwan, Virginia (Thesis director) / Neuberg, Steven (Committee member) / Cavanaugh Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
The theory of diffusion of responsibility has for years sparked social and psychological scientists' interest. Interest in why it occurs and in what contexts, have sparked a great deal of investigation over a broad range of assumptions. Various researchers support ideas behind gender differences, racial disparities, internal ideation of bystanders, and settings among which helping behavior is more or less likely to occur. Strong correlation between variables has shed light on this phenomenon, offering significant support behind it. The significance of this phenomenon is evident in that life and death could potentially be of consequence; therefore, one would believe that awareness about the theory of diffusion of responsibility is crucial to investigation.
ContributorsYbarra, Stephanie (Author) / Fey, Richard (Thesis director) / Bodman, Denise (Committee member) / Goldblatt, Lois (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05
Description
Contextual cues can impact how statements are perceived. Specifically, they may be perceived as more aggressive than they otherwise would be. For the study, both medium of communication (in-person versus online) as well as how competitive the context was (non-competitive or competitive) were examined, with a bit of focus on gender. 130 Arizona State University students enrolled in Psychology 101 were surveyed; the mean age was 19.32 (SD = 1.43). A 2x2 factorial design was used, consisting of four possible conditions: In-person/Competitive, Online/Competitive, In-person/Non-Competitive, and Online/Non-Competitive. Participants read two scenarios, each featuring a target character who says an ambiguous statement, and each scenario with one of the four conditions at random. One scenario involved earning a promotion, and the other involved trying to win a voucher via mini-golf. After, participants answered questions regarding how they felt about the intent of the ambiguous statement, how the participant would feel in the scenario, and what kind of person the participant felt the target character was. Exploratory Factor Analysis with Principal Axis Factoring and Direct Oblimin Rotation was used to find outcome variables. We hypothesized that Perceived Aggression and Participant Negative Emotion would be higher in both the competitive condition as well as the online condition, and that Perceived Agreeableness would be higher in both the non-competitive condition as well as the in-person condition; this applied for both scenarios. The results were mostly not statistically significant, and contrary to the hypotheses, Perceived Aggression and Participant Negative Emotion were higher in the in-person condition than the online condition. However, as predicted, Perceived Agreeableness was higher for the in-person condition, and the competitive led to higher levels of Perceived Aggression and Participant Negative Emotion, along with lower levels of Perceived Agreeableness, as opposed to the non-competitive condition. Limitations included a small age range and only one type of online communication (instant messaging), along with the fact that the study was a survey. Future studies are needed to examine what factors affect perception of aggression, as very few have been conducted.
ContributorsRobins, Alexander Eric (Author) / Shiota, Michelle (Lani) (Thesis director) / Neuberg, Steven (Committee member) / Danvers, Alexander (Committee member) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05