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Implicitly biased: voter perception of Latina political candidates

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The 2016 election brought to light a political climate change in the United States and showed that questions scholars and pundits alike thought were answered perhaps had not been completely addressed. For some, the main question left unanswered was what would it take for a woman to become President of…

The 2016 election brought to light a political climate change in the United States and showed that questions scholars and pundits alike thought were answered perhaps had not been completely addressed. For some, the main question left unanswered was what would it take for a woman to become President of the United States? For others, the question of fear politics and the effects of social media were raised. Perhaps, the most intriguing was exactly who has influence over US elections? While these, and other, questions were asked in the context of the presidential election, they are also applicable to all political races. This dissertation examines how voter perceptions based on stereotypes and racial threat can affect Latina candidates’ prospects for election. Using an online experiment with 660 subjects and two elite interviews to test four hypotheses in order to determine whether or not racial resentment and stereotypes play a role in voter perceptions of Latina political candidates. The results show that racial resent and gender stereotypes play a role in voter perception of Latina political candidates. The results have theoretical and practical implications.
ContributorsHernandez, Samantha L. (Author) / Herrera, Richard (Thesis advisor) / Navarro, Sharon (Committee member) / Magaña, Lisa (Committee member) / Hoekstra, Valerie (Committee member) / Arizona State University (Publisher)
Created2018
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"There Goes the Neighborhood": Nonresident Perceptions of Neighborhood Disorder

Description
Perceptions of neighborhood disorder have been studied by researchers in many ways since social disorganization theory was first introduced in the 1930s. However, few studies have focused explicitly on nonresident perceptions of neighborhood disorder. Further still, investigations regarding how race/ethnicity and gender may influence this population’s responses are also lacking…

Perceptions of neighborhood disorder have been studied by researchers in many ways since social disorganization theory was first introduced in the 1930s. However, few studies have focused explicitly on nonresident perceptions of neighborhood disorder. Further still, investigations regarding how race/ethnicity and gender may influence this population’s responses are also lacking in the present literature. This study intends to close some of the gap in this area of research.This study uses qualitative analysis to focus on Hispanic and Caucasian nonresidents’ responses to a single photographic stimulus. This study focuses on the following: (1) perception of neighborhood disorder, (2) gender-specific neighborhood perceptions of disorder, (3) inclusion of race-identifying words, specifically in terms of frequency among Hispanic respondents, and (4) prevalence of negative adjective use. Previous research has discovered that nonresidents have associated race with neighborhood disorder despite the absence of people in the surveying/data collection methods. By further investigating this topic, this research aims to analyze the responses more closely regarding the response affect (i.e., positive, neutral, and negative) with negative adjectives and race-identifying words. The findings from this study may encourage future investigation into implicit and explicit biases focused on the possible unconscious connection of race/ethnicity and neighborhood disorder in individual perceptions.
ContributorsAdamowicz, Ashley Lynne (Author) / Spohn, Cassia (Thesis advisor) / Wallace, Danielle (Committee member) / Mitchell, Ojmarrh (Committee member) / Arizona State University (Publisher)
Created2022