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- Creators: Dean, W.P. Carey School of Business
- Resource Type: Text
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
The cosmetic industry has a significant lack of data on sustainability practices. The global market for cosmetics is expected to grow from $288 billion in 2021 to $415 billion in 2028 as more people populate the globe (Cosmetics Market Size, Share, & COVID-19 Impact Analysis, 2022). This research paper analyzes sustainability within the cosmetic industry. Specifically, comparing the practices between The Body Shop and Bath & Body Works. To test the hypothesis that The Body Shop is more sustainable than Bath & Body Works, a case study analysis was conducted to measure the companies’ performance in the environmental, economic, and social sectors. Comparable metrics were selected, and a pairwise comparison was completed to weigh the different metrics. To analyze the results, the Analytic Hierarchy Process (AHP) was used to ensure consistency in metric weights, and a Mann-Whitney U test was used to analyze the sector's final weights. The results verified the hypothesis that The Body Shop was more sustainable than Bath & Body Works. In all, the results support the idea that the cosmetic industry needs stronger regulations and oversight of cosmetic companies’ sustainability impact. One of the most prevalent limitations of this study is the lack of transparency and information from cosmetic companies. Moving forward, it is recommended to use data from multiple years with key performance indicators (KPIs) to assess sustainability performance more accurately.
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.