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- Creators: Department of Management and Entrepreneurship
Description
This thesis explores the relationship between introversion and individual commitment to corporate social responsibility. Research was gathered from a survey that classifies respondents as introverts or extroverts, and analyzes perceptions and commitment to social responsibility both on an organizational and personal behavior level. Findings from the study show that introverts are not more likely than extroverts to prioritize social responsibility at work or through their personal lives. However, there is evidence in this study that introverts think about corporate social responsibility and its effects on business success in a different way than extroverts. Introverts focus on avoiding risk, and they may be more prone than extroverts to see business success and social responsibility as two opposing forces. Introverts also perceive a wider gap between the current state of prioritization for CSR responsibilities and what they feel this prioritization should be. This study has a number of practical implications for business leaders hoping to increase commitment to CSR within an organization while drawing on the strengths of each personality type. Recommendations for increasing commitment to CSR are based on survey findings and research from secondary sources.
ContributorsSprayberry, Alex Bowen (Author) / LePine, Marcie (Thesis director) / Spierre Clark, Susan (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
With a new generation entering the workforce, a strong economy, and a low unemployment rate, the factors that new graduates value when looking for a job is changing. More new graduates and companies alike are working to adapt to this new environment. One way in which they are doing this is through being socially responsible. The purpose of this study is to research the extent to which an organization's Corporate Social Responsibility Programs impact a student’s desire to work for them. I aim to answer the question: how do the social responsibility efforts of companies impact college student’s willingness to work for a given company by looking at these programs on a micro level.
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
I gathered research by surveying undergraduate students at Arizona State University. The questions in this survey dealt with job search values, CSR knowledge, CSR interest and more. Throughout this survey, I largely focused on the differences between business and non-business students. There is evidence in this study to suggest that all groups of students value working for a socially responsible company, but business students are more familiar with these companies and more likely to research them. There is not a consensus on what companies students view to be socially responsible, but there are common factors in what students look for in a Corporate Social Responsibility program. This study has a number of practical implications for companies looking to attract the best talent based on their Corporate Social Responsibility initiatives. Recommendations are based on survey findings and research from secondary sources.
ContributorsHarrell, Julianna Kara (Author) / Marcie, LePine (Thesis director) / Jessica, Hirshorn (Committee member) / Dean, W.P. Carey School of Business (Contributor, Contributor) / Thunderbird School of Global Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
For decades, corporate firms have included corporate responsibility initiatives in their regular business functions in an effort to communicate a priority toward the communities they operate in, rather than just the customers they serve. These actions \u2014 whether implemented through financial or human resources \u2014 have grown to be a common addition to business models across industries. In recent years, however, the simple addition of a community-oriented campaign to a firm's regular business proceedings have become less effective in positioning a firm as a devoted corporate citizen. Today, consumers have access to more information and opportunities for substitutes than ever before, and as they make buying decisions, they are interested in seeing the firms they support orient themselves at the heart of community engagement, rather than interacting with the community through passive support. This study and discussion highlights the trends that several corporate responsibility professionals have seen emerge in recent years regarding their respective employers' corporate responsibility initiatives. Thoughts and reactions from corporate responsibility managers representing financial, education, insurance, and technology companies will be synthesized and analyzed for trends and shared positive and negative experiences related to their common work in initiating corporate responsibility programs at their respective firms. The discussion will also illustrate the specific challenges each of the professionals face daily in implementing successful CR programs within their firms. In aggregate, this discussion will provide a comprehensive look at what exactly firms are doing in today's CR sphere: it will demonstrate what trends are working well, which have yet to be tailored to have the best impact, and what is to come of the corporate firm's relationship with its community.
ContributorsRoberts, Katelyn J. (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Community Resources and Development (Contributor) / W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Complete Marketing and Implementation Strategy for an Exclusive Student Rental Car Company at Arizona State University
ContributorsO'Neill, Jonathan (Author) / Koretz, Lora (Thesis director) / McIntosh, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
Description
This study aims to evaluate and explore whether a positive correlation exists between female leadership and corporate social responsibility, as well as its subsequent reasoning, while specifically focusing on female leaders within the upper management (i.e. board of directors and CEOs) of S&P 500 firms. Since several studies identify a positive relationship between female leadership and corporate social responsibility, our case study of IBM and PepsiCo aims to provide a real-life framework to these theoretical models. Ultimately, our case study does align with the findings of those models, yet also provides a unique perspective as to the reasoning for the difference in CSR outcomes, citing business strategy as opposed to altruism and other-orientation. Due to our limited sample size, our findings do not empirically support this notion, but instead offers a potential area for further research.
ContributorsMehta, Pashmi (Co-author) / Westbrook, Ciara (Co-author) / Shropshire, Christine (Thesis director) / Funk, Kendall (Committee member) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
SparkUp! is a solution that was created by Jose Montes and Ninad Kulkarni in September of 2021. The pair noticed a few needs that they could help solve within the ASU community. Due to the Covid-19 pandemic, the average students' college experience was completely uprooted and replaced with asynchronous learning and interactions which made it difficult for students to engage with other fellow students and make new friends. This also caused students to develop sedentary lifestyles since they no longer had to walk to campus, and they developed a routine of staying confined to their dorms throughout the day. SparkUp! is a Social Media app concept that solves these issues by connecting ASU students with other fellow students by helping them engage with one another in outdoor physical activities. Members can create and host their own hiking, cycling, kayaking, or other outdoor activity and they can set them for private or open use. Users can request to join an event by RSVPing through the app, and they also can connect with their new connections by utilizing the social media aspect of the app. Lastly, the app also tracks and maintains activity metrics such as miles traveled, steps taken, and overall time spent engaging in an activity. Through the needs discovery phase which took part from September-December 2021, the solutions that SparkUp! offers were validated. This prompted further analysis which led to an overall PESTLE analysis of SparkUp!’s overall potential ecosystem, the creation of a marketing strategy and the creation of an Alpha version of the app so that potential users could test the initial designs of the concept. This testing was done during April of 2022 which is aiding in gathering the data necessary to create a Minimal Value Product for future release.
ContributorsMontes, Jose (Author) / Kulkarni, Ninad (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
Description
This thesis paper outlines Nova-six company, an honors thesis project conducted through the Founder’s Lab program at Arizona State University. Nova-six is a multimedia company centered around the space industry. Nova-six’s mission is to ignite Generation Z’s passion for space by reimagining it through the lens of contemporary culture. To this end, Nova-six has developed its brand to be a space-themed streetwear, pop art, and entertainment venture. Through its innovative approach, Nova-six aims to transform the space industry's narrative, making it a central part of today's cultural conversations and inspiring a new generation to explore the final frontier.
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne, Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05