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- Creators: Eaton, John
- Creators: Historical, Philosophical & Religious Studies, Sch
The purpose of this paper is to raise awareness about the problem nonrevenue sports face today by analyzing the key factors of the failing Division 1 model and providing some unforeseen consequences in the elimination of nonrevenue sports. The first section will explore the elimination and financial trends of NCAA Division 1 in a historical and contemporary context. The second section will provide the deep-rooted problems associated with collegiate sports. Lastly, the third section will analyze unforeseen consequences for athletic departments that should be accounted for when contemplating the elimination of a nonrevenue program.
The Women’s National Basketball Association was founded 27 years ago. Since its inception, the WNBA has played the same game as the NBA with only slightly different rules: a slightly smaller basketball, shorter quarters, and a slightly closer three-point line. However, it has not seen the growth and support the NBA received 25 years into its founding. Studies have proven that the WNBA, and women's basketball in general, is undersold and undervalued. Not only this, but a growing body of research has shown that women in sport receive far more harassment than male athletes do. The studies all trace these discrepancies back to deep-rooted patriarchal and misogynistic ideas baked into society, and often seen most explicitly in sport. However, the patriarchy and misogyny that women basketball players receive is varied due to the complex intersection of gender, race, and sexuality. Therefore, previous studies on women’s basketball have examined only one or a few ways that players are hurt or hindered by patriarchy and misogyny. Patriarchy is a system of social structures and practices, in which men govern, oppress, and exploit women. Misogyny is defined as hatred towards women. This paper instead synthesizes previous studies, research, and experiences by women’s basketball players to give an overview of the complex web of prejudice and sexism women basketball players face. For instance, this paper pulls from a study on football fandom in the United Kingdom as well the Kaplan Hecker and Fink Gender Equity Review in order to highlight how abundant misogynistic tropes are across all sports. However, this paper will not give a detailed and comprehensive view into every aspect of this web. Instead, it will provide a general overview of how societal norms, rooted in patriarchy and misogyny, influence people’s views and treatment of women in sport. Specifically, the paper will pull from previous studies and articles to detail how women basketball player’s media coverage, salaries, physical health, mental well-being, race, sexuality, and participation in sports are all interconnected and harmed by oppressive gender norms that are reinforced by society. The sweeping effect has been to stifle and stymy the potential growth and embrace of women's sports.
The purpose of this research is three-fold: to understand how people consume sports broadcasts, what levels of basketball they watch most frequently, and what elements of a sports broadcast they prefer or wish to implement. Aside from understanding consumption behaviors, this research further explores specifically how the G League can increase viewership, whether it’s experimenting with rule changes, implementing new broadcast elements, or creating off-court content that develops interest and affinity for players in the league. What the data and statistical tests concluded was that people who were classified as ‘G League Fans’ are generally fans of all levels of basketball, but that people who were classified as ‘College Basketball Fans’ or ‘NBA Fans’ were not necessarily fans of the G League. Based on this finding, the thesis provides recommendations for how the G League can increase viewership amongst basketball fans, as this will be its most receptive and impressionable group. For those unfamiliar with what the G League is, the thesis also provides a brief history and who the players are that make up the league.