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- All Subjects: Kanye West
- Creators: Pucci, Jessica
Description
This study examines Glamour magazine to determine the messages the publication sends to its readers and to evaluate if such messages align with modern feminist goals. The articles of Glamour's 12 issues from the year of 2016 are analyzed using a framework adapted from previous research on women's magazines. Articles are coded as either positive (feminist, anti-traditional, promotes equality) or negative (anti-feminist, traditional, promotes inequality). Distinct content themes (appearance, dating, home, self-development, career development, politics/world issues, and entertainment) are also examined individually. After the presentation of data, I examine my findings through a feminist lens to determine the nature of the messages being sent to women through the magazine's editorial content, followed by an assessment of the value of women's magazines and how they could potentially shape the beliefs and roles of a 2017 woman. It is found that about half of the articles in Glamour could be considered as having feminist messages, with strong themes of personal choice, individual empowerment, and political involvement or activism in these articles and throughout the magazine. The content also has many blatantly feminist messages, including consistent use of the word itself. Another 40% of the articles are found to be neutral (no clear message to reader), and the remaining are negative. The sexism inherent in these negative articles is critically examined. Finally, the main takeaways of the findings and their ramifications are discussed from both a media consumer and a media producer perspective, with arguments for why it is important to be critical of a magazine's editorial content.
ContributorsAllnatt, Libby Paige (Author) / Pucci, Jessica (Thesis director) / Dove-Viebahn, Aviva (Committee member) / School of Social Transformation (Contributor) / Department of Psychology (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The sneaker world today is more popular than it has ever been before. The global sneaker market was valued at an estimated $79 billion in 2020 and is predicted to reach $120 billion by 2026. A big part of the reason why the sneaker market has taken off recently is because of sneaker collaborations. A sneaker collaboration is when an outside entity, like a sneaker store, athlete or celebrity, works with a footwear brand to create a new version of the shoe. But what makes a sneaker collaboration between a sneaker company and a celebrity successful? And do the things that industry insiders say make a successful collaboration correlate with young people's level of interest in buying the shoe. Do celebrity behaviors influence college-age students' perception of the sneaker. My Barrett Honor's Thesis examines sneaker collaborations between brands and celebrities and looks to find answers to these questions.
ContributorsFahrendorf, Christopher (Author) / Reed, Sada (Thesis director) / Pucci, Jessica (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2022-05