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Today, in the internet-age with global communication every day, it is more important than ever to learn how best to communicate across cultures. However, a review of literature and localization research reveals no studies comparing written communication preferences between cultures using the English language. This gap in research

Today, in the internet-age with global communication every day, it is more important than ever to learn how best to communicate across cultures. However, a review of literature and localization research reveals no studies comparing written communication preferences between cultures using the English language. This gap in research led me to my question–How do localization needs or preferences differ between English-speakers in the U.S. and Canada? To answer my research question, I created a study focused on written communication using a quality measure after consulting the IBM rubric (Hofstede, 1984). I incorporated a demographics questionnaire, a sample document of an Alberta Government brochure, and a survey to measure participant perceptions of quality for use with the sample document. Participants for the study were recruited from Phoenix, Arizona and Edmonton, Alberta, Canada. All participants reviewed the Canada-based sample document and answered the questions from the survey. The survey responses were designed to obtain data on culturally specific variables on contexting, which were critical in understanding cultural differences and communication preferences between the two groups. Results of the data analysis indicate differences in cultural preferences specific to language, the amount of text, and document organization. The results suggest that there may be more significant differences than previously assumed (Hall, 1976) between U.S. and Canadian English-speaking populations. Further research could include a similar study using a U.S.–based document and administering it to the same target population. Additionally, a quality-based measure could be applied as a way of understanding other cultures for localization needs, since inadequate localization can have an adverse impact on perceptions of quality.
ContributorsO'Brien, Tara (Author) / Brumberger, Eva (Thesis advisor) / D’Angelo, Barbara (Thesis advisor) / Maid, Barry (Committee member) / Arizona State University (Publisher)
Created2018
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Description

The WaterSim America is an interactive iPad game app included with the exhibition that takes users through several scenarios and asks them to make decisions about how their town’s water supply should be distributed among a variety of user groups, including townspeople, farming, industry, and energy. The purpose of this

The WaterSim America is an interactive iPad game app included with the exhibition that takes users through several scenarios and asks them to make decisions about how their town’s water supply should be distributed among a variety of user groups, including townspeople, farming, industry, and energy. The purpose of this applied project was to design user personas which will be used by the developers at Arizona State University’s (ASU) Decision Center for a Desert City (DCDC) to improve the Smithsonian’s WaterSim America app (SWSA) that they designed for the new Smithsonian Institute’s Water Ways Traveling Exhibition (SWWTE) and to recommend improvements to the app. To do this, I created a contextual inquiry with select SWWTE user groups in Alabama, Florida, and Georgia to observe the app in the context of use. The primary goal of this research was to observe potential users engaging with the app and then interview them about their experiences with the app. Based on the research, I offer six recommendations to improve the educational value of the WSAA. This report includes the research methods of this study, participants’ feedback and seven user personas based on the research.

ContributorsCoburn, Robin (Author) / Brumberger, Eva (Degree committee member) / Lauer, Claire (Degree committee member) / Batova, Tatiana (Degree committee member)
Created2018-05-04
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Description

This project compiled findings from both primary and secondary applied research on the design and content structure on the current knowledge bases (KB) of product related documentation for the accesso Siriusware product suite. The findings from the research and study improved understanding surrounding our end-user perceptions of knowledge base functionality

This project compiled findings from both primary and secondary applied research on the design and content structure on the current knowledge bases (KB) of product related documentation for the accesso Siriusware product suite. The findings from the research and study improved understanding surrounding our end-user perceptions of knowledge base functionality and usability. In addition, the findings became the framework for building an implementation strategy to improve knowledge base design and development. The implementation strategy is included in the report, and these findings will be used to update documentation and develop the KB.

ContributorsSwiontek, Amanda (Author) / Batova, Tatiana (Degree committee member) / Mara, Andrew (Degree committee member) / Brumberger, Eva (Degree committee member)
Created2017-11-29
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Description
The Barrett Honors College website contains a lot of information that isn’t easily accessible by Honors Students. Many honors students have trouble finding the correct information they need. Important information is scattered all over the website making it difficult for honors students to find and understand the information they need.

The Barrett Honors College website contains a lot of information that isn’t easily accessible by Honors Students. Many honors students have trouble finding the correct information they need. Important information is scattered all over the website making it difficult for honors students to find and understand the information they need. One example of this is the requirements for Lower and Upper Division credit. This website displays the upper and lower division credit needed for a student to graduate from the honors college via a noninteractive flowchart. Many high school seniors find it difficult to understand the mundane flowchart outlining the required honors credit that is required for graduating from Barrett at Arizona State University. Also, it is confusing for many transfer students with unique circumstances to determine the necessary requirements for them to graduate as a Barrett student.
These difficult flowcharts and confusing websites have a huge impact on a student’s ability to adequately receive the information they need and, in the end, can have a negative impact on their ultimate decision when deciding if Barrett is right for them. A better user experience can be a more effective way of displaying information to students. A better design that allows to user more interaction would allow for the user to better understand the information they are presented. Instead of a monotone flowchart displaying the requirements necessary to graduate with honors status, A web application where a user can input their information and get an output of the necessary requirements tailored to the unique circumstance would be more informative, useful, and easier to use. The web app would take information such as a student’s year, whether it be an incoming freshman or transfer student, and their current and previous course credit to determine the specific number of honors credits, The Human Event courses, and Thesis project required for this user to complete the requirements for Barrett Honors College. This application would give the user a better understanding of what is required of them and in turn lead to a better user experience.
ContributorsGandhe, Nikhil (Author) / Menees, Jodi (Thesis director) / Barnett, Jessica (Committee member) / Davis, Jonathan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05