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- Creators: School of Politics and Global Studies
Description
The United States is attempting to find the most efficient ways of responding to the threat of terrorist recruitment within its borders. ISIS has effectively recruited individuals from around the world on a large scale and specifically targets citizens of Western countries with high-quality, cinematic, English-language recruitment material. In the following analysis, we propose an additional approach to understanding ISIS recruitment appeal by comparing the content of recruitment messaging from a militaristic (but value-oriented) organization that is familiar to the authors of this thesis (the United States Marine Corps) with the militaristic but value-oriented unfamiliar (ISIS). Through this analysis, we seek to understand ISIS recruitment not from a theological basis but from a communications framework: narrative analysis. We identified narratives in each organization's recruitment materials and, by comparing larger themes that appeared across materials, determined the overarching narrative arc for each organization (into which the many smaller individual narratives were tied). We found that the narratives of the organizations are similar and different in many ways, but most significantly, they articulate fundamentally different resolutions: ISIS is driving towards a defined narrative resolution (which results in the end of the modern world) while the USMC recruitment materials depict no concrete resolution, as the organizational arc is depicted as continuing throughout time. Our discussion of narrative trajectory and defined resolutions directly supports existing scholarly literature linking the need for cognitive closure with extremist views: providing certainty and assurance about the future to potential extremist recruits. As demonstrated in our analysis, the narratives produced by ISIS for the purpose of recruitment depict a definite and conclusive resolution to both individual and organizational narratives, removing ambiguity (of actions, of antagonists, and of resolutions) and the anxiety associated with chance from the lives of the potential recruits. We believe ISIS's removal of uncertainty and provided template for how individuals should conduct their lives is an important part of the appeal its recruitment material has for Western recruits. Our suggestions for real-world use of our findings apply the immediacy and defined resolution found in ISIS recruitment narratives to counter ISIS-recruitment strategies.
ContributorsParriott, Emily (Co-author) / Schaefers, Rachel (Co-author) / Ruston, Scott (Thesis director) / Carlson, John (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / School of Politics and Global Studies (Contributor) / School of Human Evolution and Social Change (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
We live in an era where the notion of feminism is widespread. Just walking on the Arizona State University campus, one can see people wearing t-shirts and holding coffee cups that say "FEMINIST," working from computers covered in stickers calling for gender equity. I, myself, am a feminist. On any given day, I fit in perfectly with many others on campus - sporting a t-shirt that says, "Raise Boys and Girls the Same Way," and lugging around my laptop covered in feminist propaganda stickers. I subscribe to Chimamanda Ngozi Adichie's definition of feminism. In essence, a feminist is "a person who believes in the social, political, and economic equality of the sexes," regardless of religion, ethnicity, race, and class (Adichie, 2012). Through the lens of this definition and those like it, women have made many advancements (though there is still significant progress to be made in this arena, particularly for women of color) – more women participate in the workforce and education, women have gained greater autonomy over their bodies, and domestic responsibilities are, in many societies, no longer only assumed by women.
ContributorsFletcher, Rachel Aliya (Author) / Ali, Souad T. (Thesis director) / Gallab, Abdullahi A. (Committee member) / School of Politics and Global Studies (Contributor, Contributor, Contributor, Contributor) / School of Human Evolution & Social Change (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05