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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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The aim of this thesis is to improve the user experience within FedEx's eProcurement system, directly address feedback received from customer surveys, and to make recommendations for the Sourcing and Procurement Division within FedEx. In the first part, the overall client engagement is outlined with the specific timeline between New

The aim of this thesis is to improve the user experience within FedEx's eProcurement system, directly address feedback received from customer surveys, and to make recommendations for the Sourcing and Procurement Division within FedEx. In the first part, the overall client engagement is outlined with the specific timeline between New Venture Group and FedEx. The thesis encompasses three deliverables that were integral parts to the semester-long consulting engagement. The thesis then dives into methodology and each deliverable individually. After months of conference calls and best practice research, consulting efforts are summarized in the results. In a detailed discussion sections, the thesis forecasts opportunities for FedEx within sourcing and procurement. Here, the thesis draws on sources from various companies and research. Furthermore, overall recommendations are given to FedEx and acknowledgements are made. In conclusion, the thesis hopes to offer FedEx improvements to leverage improved functionality of eProcurement that will become available in the next upgrade of the Performance Management System.
ContributorsRuhlman, Payne (Co-author) / Pollack, Amanda (Co-author) / Peterson, Andrew (Co-author) / Taylor, Todd (Thesis director) / Choi, Thomas (Committee member) / Halvorson, Joel (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / School of International Letters and Cultures (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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The Performance Based Studies Research Studies Group (PBSRG) at Arizona State University (ASU) has been studying the cause of increased cost and time in construction and other projects for the last 20 years. Through two longitudinal studies with a group of owners in the state of Minnesota (400 tests over

The Performance Based Studies Research Studies Group (PBSRG) at Arizona State University (ASU) has been studying the cause of increased cost and time in construction and other projects for the last 20 years. Through two longitudinal studies with a group of owners in the state of Minnesota (400 tests over six years) and the US Army Medical Command (400 tests over four years), the client/buyer has been identified as the largest risk and source of project cost and time deviations. This has been confirmed by over 1,500 tests conducted over the past 20 years. The focus of this research effort is to analyze the economic and performance impact of a delivery process of construction called the Job Order Contracting (JOC) process, to evaluate the value (in terms of time, cost, and customer satisfaction) achieved when utilizing JOC over other traditional methods to complete projects. JOC's strength is that it minimizes the need for the owner to manage, direct and control (MDC) through a lengthy traditional process of design, bid, and award of a construction contract. The study identifies the potential economic savings of utilizing JOC. This paper looks at the results of an ongoing study surveying eight different public universities. The results of the research show that in comparison to more traditional models, JOC has large cost savings, and is preferable among most owners who have used multiple delivery systems.
ContributorsLi, Hao (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Industrial, Systems (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description

In the end, an increase in repurchases of company stock will also influence the rate of dividends to increase. This means, an investor should not necessarily worry about the dividends they receive, but rather to see if the company is making profit at a consistent rate and reinvesting into value-added

In the end, an increase in repurchases of company stock will also influence the rate of dividends to increase. This means, an investor should not necessarily worry about the dividends they receive, but rather to see if the company is making profit at a consistent rate and reinvesting into value-added activities. Through the major pillars of finance, technology, legal, and human resources, the budget for reinvestment can be optimized by investing into these respective categories with percentages that are mindful of the specific companies needs and functions. Any firm that chooses to ensure proven methods of growth will enact a combination of these four verticals. A larger emphasis on finance will branch out efficiency in the entire organization, as finance control everything from the toilet paper to the acquisitions the company is making. The more technology is used to reduce redundancy and inefficient or costly operations, the more capability the organization will have. IT, however, comes with its technical challenges; having a team on-hand or even outsourced, to solve the critical problems to help the business continue operation. Over-reliance into technology can be detrimental to a business as well if clear processes are not set about straight to counteract problems the business will face like IT ticketing systems or recovery and continuity support. Therefore, technology will require a larger chunk of attention as well.

The upcoming legal and HR investments a company will make will depend upon its current position and thus the restructuring will differ for every firm. Each company has its own flavour and style of work. In that regard, the required legal counsel will vary; different problems will require different solutions for risk control and management, which are often professionally advised by intelligent corporate counsel. This ability to hire efficient legal counsel would not arise in the first place if a firm were to give out dividends; the leftover profit would have gone towards the shareholders and not back into growing the equity of the business. Lastly, nothing is possible without the contribution of people, and their efforts. A quality that long-lasting, successful businesses have, is they are investing in their people and development. Paying salaries, insurances, bonuses, all requires extra capital that is needed to be set aside in order to grow human capital. Good people, better people. There are qualities for each role that need to be defined and a process for attracting talent needs to be invested in. This process can also include outsourcing to an external firm who specializes in these strategies. By retaining profits internally, the company is able to stretch its legs to have further reach upon the market they work in. Financially and statistically, dividends are likely to grow as well with the increase in equity due to the increase in security an investor feels with more cash reserve and liquidity within the company.

All in all, a company should not be pressured into giving out periodic payments in predetermined timeframes, in other words a dividend, to investors even when they are insisting. Rather, pitch and prove, a new method for reinvestment within the company that will raise the value of the company, through proven methods like the value chain model, to increase the equity in the company. By expanding the scope and capability, the company is allowing for a larger target market which will reap more benefits; none of it would be possible if it had continued to give out large percentages of capital to investors as dividends. Companies, and investors, should not be worried about dividends at all as a matter of fact; an increase in stock buyback, in other words reinvesting into the company, will increase the rate of dividends anyway, due to increased confidence and capital within the company.

ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / School of Politics and Global Studies (Contributor) / Department of Finance (Contributor)
Created2022-05
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ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
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ContributorsKabra, Dev (Author) / Ahern, James (Thesis director) / Kabra , J. (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2022-05
DescriptionI evaluated different programs in public procurement to determine how they add value and innovate the space. I looked into cooperative purchasing programs, the Arizona Set-Aside program, and the Department of Homeland Security's Procurement Innovation Lab to determine the benefits of these programs.
ContributorsLadner, Julia (Author) / Macias, J.A. (Thesis director) / Goodman, Glen (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2022-12
ContributorsFelberbaum, Stephanie (Author) / Fowler, John (Thesis director) / Carter, Craig (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / College of Integrative Sciences and Arts (Contributor)
Created2024-05
DescriptionThe purpose of "Stephanie's Supply Chain Sit-Downs" is to interview different Supply Chain professionals in different industries to hear their thoughts on the industry, supply chain, and the future of business as well. Stephanie interviewed 4 supply chain professionals from various industries ranging from electronics to aviation.
ContributorsFelberbaum, Stephanie (Author) / Fowler, John (Thesis director) / Carter, Craig (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / College of Integrative Sciences and Arts (Contributor)
Created2024-05