Matching Items (2)
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- All Subjects: Female influencers
- All Subjects: Radicalization
- All Subjects: Terrorism--Religious aspects--Islam--Social aspects.
- Genre: Doctoral Dissertation
- Creators: Ali, Souad T.
- Creators: Salihu, Flurije
- Resource Type: Text
Description
This dissertation explores the various online radicalization and recruitment practices of groups like al-Qaeda and Hezbollah, as well as Salafi Jihadists in general. I will also outline the inadequacies of the federal government's engagement with terrorist / Islamist ideologies and explore the ways in which early 20th century foundational Islamist theorists like Hasan al-Banna, Sayyid Qutb, and Abul ala Mawdudi have affected contemporary extremist Islamist groups, while exploring this myth of the ideal caliphate which persists in the ideology of contemporary extremist Islamist groups. In a larger sense, I am arguing that exploitation of the internet (particularly social networking platforms) in the radicalization of new communities of followers is much more dangerous than cyberterrorism (as in attacks on cyber networks within the government and the private sector), which is what is most often considered to be the primary threat that terrorists pose with their presence on the internet. Online radicalization should, I argue, be given more consideration when forming public policy because of the immediate danger that it poses, especially given the rise of microterrorism. Similarly, through the case studies that I am examining, I am bringing the humanities into the discussion of extremist (religious) rhetorics, an area of discourse that those scholars have largely ignored.
ContributorsSalihu, Flurije (Author) / Ali, Souad T. (Thesis advisor) / Miller, Keith (Thesis advisor) / Corman, Steven (Committee member) / Gee, James P (Committee member) / Arizona State University (Publisher)
Created2014
Description
The vast research in advertising discourse has extensively explored commercials on traditional media such as TV and printed magazines. However, less is known about the advertising discourse on social media platforms, especially across these platforms internationally. The social contemporary phenomenon of advertising via social media platforms is increasing rapidly because of their popularity among millions of users in Saudi Arabia. This dissertation represents a first attempt to cover the existing gap in previous research in terms of media platforms and international scope. It examines advertising discourse by three Saudi female social media influencers on Snapchat. The study uses mixed methods in data collection and analysis. The data include a survey identifying three outstanding media influencers in terms of their popularity and self-presentation as well as a total of 33 advertisements. The analytical framework employs Critical Discourse Analysis following Fairclough’s three-dimensional framework. It also draws upon multimodality analysis and identity construction analysis. Findings reveal noteworthy similarities and differences among the influencers’ advertisements including linguistic features, visual aspects, and identity representation. The influencers all construct a powerful relationship with their audiences which is reflected in their informal spoken and written texts through the frequent use of Arabic pronouns (e.g., we, you, and yours) and address terms like “girls”. The results further show that the influencers display power through using different discursive strategies to persuade the audience of the value of advertised products. This dissertation’s new insights contribute in important ways to the field of advertising discourse. The researcher claims that these new findings demonstrate the value of research associated with advertising through different social media platforms in their global context. Thus, future studies should examine commercials on online media by individuals regardless of their nationality with access to the media and the skills needed to create a product line and an audience moved by their promotion styles.
ContributorsBanjar, Halah (Author) / Adams, Karen L. (Thesis advisor) / James, Mark A. (Committee member) / Ali, Souad T. (Committee member) / Arizona State University (Publisher)
Created2023