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This dissertation examines the use of color in lowrider car customizations. It studies the relationships among car owners, car painters, and car clubs in the process of selection, and manipulation of color. This research studies how color is constructed as an element for individual and community differentiation. Also included is

This dissertation examines the use of color in lowrider car customizations. It studies the relationships among car owners, car painters, and car clubs in the process of selection, and manipulation of color. This research studies how color is constructed as an element for individual and community differentiation. Also included is the examination of the influence of car clubs in the design process, the understanding of color by car painters and car owners, and the cultural values associated with color in this community. This research argues that through the use, manipulation, and implementation of color as a visual/design element, lowriders challenge, transgress, and resist the preconceived notions of space, aesthetic hegemony, and social disparity they experience. In this case, color as a cultural expression, becomes a pivotal element to narrate and retell their stories of struggle and endurance, as well as to envision a different world. This research frames Chicana/o vernacular production, and color use as being central to the borderland experience of this community. Finally, this research follows the discourse of taste, as this concept has been used to create social categories of exotic otherness and the perpetuation of specific aesthetic epistemologies. In this context, it presents lowriders as expression of a Chicana/o network of vernacular border knowledge. This dissertation concludes by framing the Low n' Slow movement, in the context of healing and emancipating practices enacted by subjugated communities in order to survive, give sense to their reality, and to envision a more egalitarian world.
ContributorsCalvo, William (Author) / Giard, Jacques (Thesis advisor) / Boradkar, Prasad (Committee member) / Foster, David William (Committee member) / Arizona State University (Publisher)
Created2011
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Every color that you see in film is purposely chosen by the filmmakers. The majority of film viewers do not consciously realize the role that color plays in their movie experience. Subconsciously, viewers are deeply affected by the color choices in the film as it changes moods, tones, characters, and

Every color that you see in film is purposely chosen by the filmmakers. The majority of film viewers do not consciously realize the role that color plays in their movie experience. Subconsciously, viewers are deeply affected by the color choices in the film as it changes moods, tones, characters, and more. By examining color in film, filmmakers are able to create better stories, therefore having a greater effect on the audience. By becoming aware of the role of color in film, audience members become better, more involved viewers.
The following project is cut into three major parts: Color Theory in Film, An Analysis of Symbolic Color, and the Technical Applications of Color in Film. Part One gives the necessary background on color theory, light theory, color mixing, color associations, and color palettes needed to understand the rest of the project. Part Two examines color symbolism and color psychology in three films, detailing their importance to the storylines in-depth. Part Three looks at the ways filmmakers employ color during post-production, principal photography, and post-production. By looking at production design, the history of color grading, and the power of lighting and cinematography, one is able to discern the different effects color creates and how that effect is created.
ContributorsMcholland, Megan (Author) / Nascimento, Eliciana (Thesis director) / Klucsarits, Philip (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / School of Art (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description

Jake Hernandez grew up in Houston, Texas where his frequent visits to the Museum of Fine Arts introduced him to the works of Mark Rothko and Piet Mondrian. Inspired by these artist’s use of color, Hernandez has leveraged his own understanding of color theory and mathematics to explore the complexity

Jake Hernandez grew up in Houston, Texas where his frequent visits to the Museum of Fine Arts introduced him to the works of Mark Rothko and Piet Mondrian. Inspired by these artist’s use of color, Hernandez has leveraged his own understanding of color theory and mathematics to explore the complexity of this element for his honors thesis. In Colored Squares I and II, Hernandez created a process of random color generation from a set of blue, red, and yellow pigments to explore color in the absence of human bias. Since artists' personal biases and inclinations towards color affect our exploration of this element, Hernandez wanted to eliminate these obstructions to investigate color to a much greater extent. In Colored Landscapes I, II, and III, Hernandez used the primaries again in a more expressive style. Drawing inspiration from his travels across Europe and North America, Hernandez created new landscapes all his own. These studies offer a substantiated argument for the limits of art itself, showing artists have only explored a very small fraction of art's possibilities and that more exploration can be done in color and the other elements of art.

ContributorsHernandez, Jake (Author) / Pomilio, Mark (Thesis director) / Button, Melissa (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Economics (Contributor)
Created2023-12