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In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as a whole, and will therefore allow us to extract meaningful information from regular interactions between Starbucks employees and consumers. Additionally, my goal is for these discoveries to produce insight in regards to critical customer service qualities that other businesses should incorporate into their own customer service programs in order to find success.
ContributorsRomero, Felipe Antonio (Author) / Martin, Judith (Thesis director) / Robinson, Jennifer (Committee member) / Propes, Rebecca (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-12
Description

The goal of this project was to discover more intricate aspects of the wedding planning industry as well as learn more about what it takes to get started in wedding planning, then apply this knowledge to the launch of my own company. I conducted research of the wedding planning industry

The goal of this project was to discover more intricate aspects of the wedding planning industry as well as learn more about what it takes to get started in wedding planning, then apply this knowledge to the launch of my own company. I conducted research of the wedding planning industry throughout the United States then moving to Arizona and later to the Phoenix Metropolitan Area. I discuss the importance of wedding planners, the skills they bring as well as the knowledge they must have to offer their clients. Then I go into the launch of my company Maria Catherine Events and what the research means for my company launch.

ContributorsBreeze, Maria C (Author) / Trujillo, Rhett (Thesis director) / Donlevy, Tamara (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Created2023-05
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description

The following paper will explore The Analysis of Sorority Interactions & Engagement During an Event for the purpose of Barrett, The Honors College Thesis Creative Project. My topic will be explored as a Creative Project with this document being written documentation supporting and explaining the creative project along with research,

The following paper will explore The Analysis of Sorority Interactions & Engagement During an Event for the purpose of Barrett, The Honors College Thesis Creative Project. My topic will be explored as a Creative Project with this document being written documentation supporting and explaining the creative project along with research, reason & findings from the event. The event itself stands for the majority of this creative project as that is where this written report gained & sourced its survey results from. An analysis of the event taking place and the attendees themselves created data into the ever-changing event industry. Specifically, a creative project like this shows the importance of events in everyday life especially the need for events post-COVID-19 restrictions.

ContributorsLamb, Angel (Author) / Oldfield, Michelle (Thesis director) / Brand, Ashley (Committee member) / Barrett, The Honors College (Contributor) / School of Community Resources and Development (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
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Description
This study examines how a commitment to service can impact and come to exemplify a company’s brand image, customer loyalty, and overall organizational success. It examines the history and evolution of customer service, as well as what commitment to service looks like in present-day businesses. It differentiates companies that have

This study examines how a commitment to service can impact and come to exemplify a company’s brand image, customer loyalty, and overall organizational success. It examines the history and evolution of customer service, as well as what commitment to service looks like in present-day businesses. It differentiates companies that have attained a reputation for superior service and companies that have struggled to overcome service failures. Trader Joe’s, The Ritz-Carlton Hotel Company, Chick-fil-A, Southwest Airlines, and The Walt Disney Company are identified as five companies that have attained a reputation for remarkable service. This study includes five analyses to understand each company’s mission, history, leadership, employee engagement, and organizational culture. This study synthesizes how an unwavering commitment to customers, emphasis on employee empowerment, and ability to embed service in culture are common themes that can significantly contribute to a company’s ability to develop a reputation for remarkable service.
ContributorsBarr, Chandler Wallace (Author) / Desch, Timothy (Thesis director) / Shick, Jennifer (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description

The Lovely Co. is a comprehensive business plan that is an all inclusive service for newly engaged couples. This company has been created to fill a void in the wedding planning industry of a one-stop-shop. The goal of The Lovely Co. is to take away the stress that comes along

The Lovely Co. is a comprehensive business plan that is an all inclusive service for newly engaged couples. This company has been created to fill a void in the wedding planning industry of a one-stop-shop. The goal of The Lovely Co. is to take away the stress that comes along with planning a wedding/events. This project has all aspects of a start up business including: website, social media platforms, business cards, pamphlets, budget, and employee's. We hope you have a "Lovely" time learning more about The Lovely Co.

ContributorsDeMayo, Sydney (Author) / Bonfiglio, Thomas (Thesis director) / LaRosa, Julia (Committee member) / Barrett, The Honors College (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor) / School of Community Resources and Development (Contributor)
Created2023-05
Description

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically

Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.

Created2023-05