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A large amount of research examines the effect of partisan polarization on the institution of Congress, yet we know remarkably little about this political phenomenon’s precise effect on the political behavior of the American electorate. Some scholars argue that polarization is healthy for democracy because it allows political elites to

A large amount of research examines the effect of partisan polarization on the institution of Congress, yet we know remarkably little about this political phenomenon’s precise effect on the political behavior of the American electorate. Some scholars argue that polarization is healthy for democracy because it allows political elites to send clear cues to the mass public, but other scholars postulate that polarization is bad for democracy. Decades of research on voter turnout resulted in a vast accumulation of knowledge on the subject. However, scholars must pay greater attention to data collection and measurement strategies because the prevalent technique to quantify voter turnout artificially deflates participation rates. I take two paths to uncover the effects of partisanship on the decision to vote. From the micro perspective, I utilize a variety of partisanship measures based on survey data. From the aggregate perspective, I argue that calculating voter turnout based on the voting eligible population (VEP) is a superior measurement strategy to other techniques. I adoopt a VEP measure of voter turnout for state-wide races (1994-2010). The results suggest that polarization is an important factor that increases voter turnout at both the individual and aggregate levels.
ContributorsBumgardner, Erik (Author) / Espino, Rodolfo (Thesis advisor) / Fridkin, Kim (Committee member) / Kenney, Patrick (Committee member) / Arizona State University (Publisher)
Created2016
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Description
Do response advertisements influence individuals’ evaluations of political candidates and vote preferences? This dissertation explores the impact of response advertisements on citizens’ expressed vote preferences and favorability towards political candidates. This project utilized an original focus group to determine citizens feelings regarding American political campaigns more generally and attitudes towards

Do response advertisements influence individuals’ evaluations of political candidates and vote preferences? This dissertation explores the impact of response advertisements on citizens’ expressed vote preferences and favorability towards political candidates. This project utilized an original focus group to determine citizens feelings regarding American political campaigns more generally and attitudes towards negative campaigning more specifically, including how candidates should respond when attacked. Additionally, an experiment was conducted to determine which type of response advertisements influences citizen attitudes most.
ContributorsDempsey, Matthew (Author) / Fridkin, Kim (Thesis advisor) / Kenney, Patrick (Committee member) / Ramirez, Mark D. (Committee member) / Arizona State University (Publisher)
Created2020