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I conducted market research for a potential boutique startup in Bermuda. In order to complete this I conducted interviews and surveys from my target market, as well as interviews with my competitors. I then presented a summary of how Coconut Lair Boutique could add value for its consumers and differentiate

I conducted market research for a potential boutique startup in Bermuda. In order to complete this I conducted interviews and surveys from my target market, as well as interviews with my competitors. I then presented a summary of how Coconut Lair Boutique could add value for its consumers and differentiate themselves from their competitors.

Created2023-05
DescriptionBusiness Plan and Purchase Agreement for a private swim lesson business, FH Kids Academy.
Created2023-12
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Description
Leagle LLC will be a cloud-based case management software company that helps local governments manage their hectic case loads. Leagle LLC will be wholly owned by another LLC and run by two of its co-owners. One will earn a bachelor’s degree in Business Law in May of 2019, while the

Leagle LLC will be a cloud-based case management software company that helps local governments manage their hectic case loads. Leagle LLC will be wholly owned by another LLC and run by two of its co-owners. One will earn a bachelor’s degree in Business Law in May of 2019, while the other holds a degree in Accounting and has over eight years of corporate financial experience.
Leagle LLC will operate in a very niche market with low barriers to entry. The information contained in the full business plan is highly valuable. This is the reason that only the summary of the business plan that was created as the honors thesis will be published. The details regarding sales forecasts, marketing strategies, and trade secrets are highly sensitive and could lead to the compromise of Leagle LLC’s future business and its parent company’s current business. Leagle LLC’s parent company currently works in a market closely related to the market Leagle LLC seeks to penetrate and it wishes to remain anonymous until this plan is realized.

LeagleCMS will be an online based application accessible from Leagle LLC’s website. Users will login to their account and be redirected to their dashboard, where whatever abilities assigned to them by the administrators in the target market are listed. These abilities include creating and editing user info, including administrator profiles and regular profiles. The ability to generate reports based on different data ranging from revenue collected to number of specific violations per month. LeagleCMS will also include an authoring system based off of its parent company’s current technology that allows users to generate a document from a pre-made template. One of LeagleCMS’s key values is operating in the cloud. All data will be stored on an encrypted cloud-based server hosted by Amazon Web Services. Users will access their data through LeagleCMS. This way, users can work from whatever operating system or device they choose.
ContributorsPaisley, Jack William (Author) / Koretz, Lora (Thesis director) / Trujillo, Rhett (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Motion: Performing Arts and Creative Training, also known as MPACT, will provide dance training to all levels and ages in the St. Louis, Missouri area. Our highly trained and knowledgeable dance educators will provide instruction that will inspire and foster creativity in a highly educational class setting that will prepare

Motion: Performing Arts and Creative Training, also known as MPACT, will provide dance training to all levels and ages in the St. Louis, Missouri area. Our highly trained and knowledgeable dance educators will provide instruction that will inspire and foster creativity in a highly educational class setting that will prepare each student for a lifelong love for dance. Students will have the opportunity to perform in multiple settings and engage in class instruction from guest artists as well as MPACT’s educators.
ContributorsHills, Mira Marie (Co-author) / Hills, Mira (Co-author) / Schupp, Karen (Thesis director) / Roses-Thema, Cynthia (Committee member) / Department of Management and Entrepreneurship (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Cohab is an online platform (App, social media, and website) with a mission to make the search for student housing simple and convenient by using predictive analytics on a client-feedback database to match students to off-campus housing options that fit their wants and needs. Cohab seeks to launch by testing

Cohab is an online platform (App, social media, and website) with a mission to make the search for student housing simple and convenient by using predictive analytics on a client-feedback database to match students to off-campus housing options that fit their wants and needs. Cohab seeks to launch by testing the market of how ASU students looking for off-campus housing would enjoy a speed-matching service to ease them through the housing and housemate search process.
ContributorsSo, Chun Wai Stephen (Author) / Koretz, Lora (Thesis director) / Tracy, Lea (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The On Par Golf team loves and respects the fulfilling game of golf and understands the positive impact it can make in the lives of others. With this in mind, On Par Golf strives to ensure golf ball equipment cost is not a deterrent of play and the game is

The On Par Golf team loves and respects the fulfilling game of golf and understands the positive impact it can make in the lives of others. With this in mind, On Par Golf strives to ensure golf ball equipment cost is not a deterrent of play and the game is accessible to all who wish to enjoy it. To better meet this objective, On Par Golf’s competitive differentiation strategy plan serves as a short-term strategic operational plan to determine business best practices and future courses of action. This plan is designed to be quantifiable and versatile to the changing business environment. Over the next three to five years, On Par Golf will be continuing in its growth stage in the business lifecycle, rapidly expanding to support annual volumes by 2022. This document focuses on two major business functions: Supply Chain and Marketing. Each initiative is designed to address specific challenges and create opportunities for improvement in their respective categories to better position On Par Golf for future competitive success. After a variety of internal and external analyses as well as competitive benchmarking, unique approaches were developed for On Par Golf to use to grow its market share and presence. As a result, this strategy determined new methods of demand creation for competitive differentiation and refines the demand fulfillment process for On Par Golf to better serve emerging customer needs.
ContributorsEngland, Kyle Kasem (Co-author) / Faulkner, Darian (Co-author) / Denning, Michael (Thesis director) / Wiedmer, Robert (Committee member) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
DescriptionI have developed an in-depth business plan for Managing, Financing, and Hosting a youth Wrestling Tournament. I intend to use this business plan as a road map for my company Beat the Elite, where I will host tournaments across the Midwest.
ContributorsKane, Patrick (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-12