Matching Items (19)
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This dissertation examines the role that business counselors in a public entrepreneurial development program play in improving the Entrepreneurial Specific Human Capital (ESHC) of nascent and active entrepreneurs. Through multiple research methodologies, this study identifies the types of ESHC provided by business counselors then compares them to the types of

This dissertation examines the role that business counselors in a public entrepreneurial development program play in improving the Entrepreneurial Specific Human Capital (ESHC) of nascent and active entrepreneurs. Through multiple research methodologies, this study identifies the types of ESHC provided by business counselors then compares them to the types of ESHC commonly accepted as necessary for entrepreneurial success. The comparison reveals a number of insights for policy and research, most notably a minimum portfolio of skills necessary for entrepreneurial success. This study also examines the methods counselors use to help entrepreneurs acquire higher levels of ESHC. These methods allow counselors to assist entrepreneurs in recognizing and overcoming common barriers to business growth, and a model of entrepreneurial business growth barriers has been produced which depicts these barriers as conceptual-operational transition points for the entrepreneur. Additionally, this dissertation develops important information about the use of the business plan in entrepreneurial development, and uncovers a number of moderators in the relationship between the use of the business plan and entrepreneurial success. Finally, the study produces detailed information about ESHC which has potential for scale development, and highlights a number of insights for policy and research that have not been identified previously.
ContributorsDahlstrom, Timothy R (Author) / Chapman, Jeffrey I. (Thesis advisor) / Phillips, Rhonda (Committee member) / Knopf, Richard (Committee member) / Arizona State University (Publisher)
Created2013
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The majority of trust research has focused on the benefits trust can have for individual actors, institutions, and organizations. This “optimistic bias” is particularly evident in work focused on institutional trust, where concepts such as procedural justice, shared values, and moral responsibility have gained prominence. But trust in institutions may

The majority of trust research has focused on the benefits trust can have for individual actors, institutions, and organizations. This “optimistic bias” is particularly evident in work focused on institutional trust, where concepts such as procedural justice, shared values, and moral responsibility have gained prominence. But trust in institutions may not be exclusively good. We reveal implications for the “dark side” of institutional trust by reviewing relevant theories and empirical research that can contribute to a more holistic understanding. We frame our discussion by suggesting there may be a “Goldilocks principle” of institutional trust, where trust that is too low (typically the focus) or too high (not usually considered by trust researchers) may be problematic. The chapter focuses on the issue of too-high trust and processes through which such too-high trust might emerge. Specifically, excessive trust might result from external, internal, and intersecting external-internal processes. External processes refer to the actions institutions take that affect public trust, while internal processes refer to intrapersonal factors affecting a trustor’s level of trust. We describe how the beneficial psychological and behavioral outcomes of trust can be mitigated or circumvented through these processes and highlight the implications of a “darkest” side of trust when they intersect. We draw upon research on organizations and legal, governmental, and political systems to demonstrate the dark side of trust in different contexts. The conclusion outlines directions for future research and encourages researchers to consider the ethical nuances of studying how to increase institutional trust.

ContributorsNeal, Tess M.S. (Author) / Shockley, Ellie (Author) / Schilke, Oliver (Author)
Created2016
Description

I conducted market research for a potential boutique startup in Bermuda. In order to complete this I conducted interviews and surveys from my target market, as well as interviews with my competitors. I then presented a summary of how Coconut Lair Boutique could add value for its consumers and differentiate

I conducted market research for a potential boutique startup in Bermuda. In order to complete this I conducted interviews and surveys from my target market, as well as interviews with my competitors. I then presented a summary of how Coconut Lair Boutique could add value for its consumers and differentiate themselves from their competitors.

Created2023-05
Description

As Clive Humby said, “Data is the new oil” and is becoming ever more important to every industry, profession, and business with incredible applications like artificial intelligence and machine learning. Looking specifically at the Small and Medium Businesses (SMB) market segment, there is a significant gap in the use of

As Clive Humby said, “Data is the new oil” and is becoming ever more important to every industry, profession, and business with incredible applications like artificial intelligence and machine learning. Looking specifically at the Small and Medium Businesses (SMB) market segment, there is a significant gap in the use of data analytics. Only 15% of SMBs have a “data-driven” culture. Companies that leverage data to drive decision-making have seen increased revenue, profit, and employee output. Despite the benefits, SMB owners run into three main issues. First, a lack of bandwidth as time and human capital are stretched thin. Second, technical expertise as many analytics tools require coding expertise or knowledge of systems and tools which many SMBs do not possess. Lastly, many SMBs lack the finances to invest in costly tools or subject matter experts. Enterprise-level organizations will continue to invest in analytics leaving SMBs behind and increasing economic inequality. Our solution is DataMate, a Data as a Service (DaaS) no-code, low-cost, and low-time intensive platform designed to provide end-to-end analytics solutions for SMB owners. The platform allows users to automatically pull data from sources (ex. point of sale, customer relationship management, etc.), store data in a centralized location, and lastly, visualize data through dashboards to enable SMBs with data-driven decision-making capabilities. Once at scale, we will be able to create models and deliver advanced predictive and prescriptive analytics.

ContributorsSidhwa, Zain (Author) / Ramakumar, Kiran (Co-author) / Byrne, Jared (Thesis director) / McCreless, Tam (Committee member) / Ferrara, Justin (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor)
Created2023-05
Description

Founders Lab 2022-23 Team #23 project is the complete business plan of Spinaway. Spinaway is multi iterative spinning top that represents a story of supporting an engineering student. Spinaway, over the course of the project, became progressively more complex and is representative of the engineering students design prowess. This business

Founders Lab 2022-23 Team #23 project is the complete business plan of Spinaway. Spinaway is multi iterative spinning top that represents a story of supporting an engineering student. Spinaway, over the course of the project, became progressively more complex and is representative of the engineering students design prowess. This business plan goes over the analytics and market research in order for Spinaway to become a successful business venture.

ContributorsMcClaflin, Michael (Author, Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Yang, Andrea (Committee member) / Barrett, The Honors College (Contributor) / Engineering Programs (Contributor)
Created2023-05
Description
Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By

Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By Andrew, including executive decisions based on primary and secondary research, as well as a projected P&L for the first year of operations.
ContributorsMarkau, Andrew (Author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2023-12
DescriptionBusiness Plan and Purchase Agreement for a private swim lesson business, FH Kids Academy.
Created2023-12
Description
This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis,

This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis, identifying key customer segments, including small businesses, women-owned enterprises, and Spanish-speaking organizations. Leveraging a blend of secondary research and insightful personal interviews, the plan derives valuable insights into the market opportunity, competitor strategies, and client needs. Subsequently, a meticulously crafted implementation plan emerges, outlining tailored operational strategies, mission imperatives, and distinctive brand positioning for Soleri Skye Studios. Furthermore, the plan outlines the seven P’s of marketing, providing a robust framework guiding the company's strategic initiatives. Through this deliberate planning process, Soleri Skye Studios endeavors to carve a unique niche in the competitive arena, offering innovative, cost-effective design, marketing, and branding solutions finely attuned to client needs. Embracing a culture of creativity, collaboration, and client-centricity, Soleri Skye Studios is poised to deliver exceptional value and drive enduring success in the ever-evolving digital landscape.
ContributorsStephan, Soleri (Author) / Riker, Elise (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2024-05
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Leagle LLC will be a cloud-based case management software company that helps local governments manage their hectic case loads. Leagle LLC will be wholly owned by another LLC and run by two of its co-owners. One will earn a bachelor’s degree in Business Law in May of 2019, while the

Leagle LLC will be a cloud-based case management software company that helps local governments manage their hectic case loads. Leagle LLC will be wholly owned by another LLC and run by two of its co-owners. One will earn a bachelor’s degree in Business Law in May of 2019, while the other holds a degree in Accounting and has over eight years of corporate financial experience.
Leagle LLC will operate in a very niche market with low barriers to entry. The information contained in the full business plan is highly valuable. This is the reason that only the summary of the business plan that was created as the honors thesis will be published. The details regarding sales forecasts, marketing strategies, and trade secrets are highly sensitive and could lead to the compromise of Leagle LLC’s future business and its parent company’s current business. Leagle LLC’s parent company currently works in a market closely related to the market Leagle LLC seeks to penetrate and it wishes to remain anonymous until this plan is realized.

LeagleCMS will be an online based application accessible from Leagle LLC’s website. Users will login to their account and be redirected to their dashboard, where whatever abilities assigned to them by the administrators in the target market are listed. These abilities include creating and editing user info, including administrator profiles and regular profiles. The ability to generate reports based on different data ranging from revenue collected to number of specific violations per month. LeagleCMS will also include an authoring system based off of its parent company’s current technology that allows users to generate a document from a pre-made template. One of LeagleCMS’s key values is operating in the cloud. All data will be stored on an encrypted cloud-based server hosted by Amazon Web Services. Users will access their data through LeagleCMS. This way, users can work from whatever operating system or device they choose.
ContributorsPaisley, Jack William (Author) / Koretz, Lora (Thesis director) / Trujillo, Rhett (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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REACT is a student-led venture which strives to address the healthcare disparities from geographic, linguistic and cultural isolation of the refugee community in Arizona/Phoenix. We will achieve this by Understanding the needs of the community, Engaging the community directly, Educating through the use of culturally appropriate materials, and providing access

REACT is a student-led venture which strives to address the healthcare disparities from geographic, linguistic and cultural isolation of the refugee community in Arizona/Phoenix. We will achieve this by Understanding the needs of the community, Engaging the community directly, Educating through the use of culturally appropriate materials, and providing access to supplemental Patient Care.
This venture is unique in that it is an interdisciplinary fusion between students, health professionals, and non-profit organizations empowering underserved refugees. A refugee is an individual forced to leave their country because of persecution, war, or violence. Once they arrive in the United States, they are forced to restart their lives, often with little to no financial assets, minimal English literacy, and a lack of transferable skills from their previous occupations in their home countries. In addition to these socioeconomic disparities, it is common for refugees to face health disparities. Consequently, refugees are one of the most vulnerable populations in our society.
Our organization provides value to the refugee community through our three key services. These are made up of supplemental resources, educational workshops, and clinical services. Our supplemental materials include resources that our clients will use after they have left our care to further improve their health and quality of life. These items include personal hygiene kits, informational pamphlets, and nutritional foods.
The educational workshops we provide specifically address identified knowledge gaps that impede the autonomy of our clients’ health and wellbeing. Several of the topics that we cover (but are not limited to) are diabetes, postpartum depression, nutrition, dental hygiene, AHCCCS, and nutrition. The clinical services that the clinic will provide will be supplementary primary care services that will encompass basic physical exams, A1C blood pressure checks, and vaccinations. These services all are aimed at alleviating the barriers to health that refugees face and ultimately improve their quality of life.
Our venture seeks to maintain positive and sustained relationships with our client segments through continuous community engagement. In conjunction with providing educational workshops and clinical care in the future, REACT continually engages the community by planning formal and informal programming with the refugees based on the needs and wishes of individual communities.

REACT generates these services through the work of medical students from Mayo Clinic Alix School of Medicine and undergraduates from Arizona State University. Our team brings together the experience from hundreds of hours of work in the community, collaborations with refugee community leaders, and the insight of professionals in the healthcare/social-work industry.
Further, our members have had extensive experience working with refugees, training in culturally sensitive practices, and delivering care to those that need it most. With the cost of healthcare exponentially rising, there is little hope for refugees to find adequate culturally competent healthcare. This leads to an increase in chronic diseases, preventable health issues, and increased hospitalization costs. Supporting REACT is not only an investment in the health of the refugees but the health of our entire healthcare system.
ContributorsMarostica, Chance William (Author) / Ferry, Lara (Thesis director) / Smith, Diana (Committee member) / Economics Program in CLAS (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05