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- Creators: Department of Marketing
Description
For this thesis, the authors would like to create a hypothetical Private Equity Real Estate Investment firm that focuses on creating value for partners by taking an opportunistic approach to acquiring under-performing urban multi-family properties with large upside potential for investing. The project will focus on both the market analysis and financial modeling associated with investment strategy and transactions. There is a substantial amount of complexity within commercial real estate and this thesis seeks to offer an accurate and comprehensive documentary of the process, while simplifying it for everyday readers. Additionally, there are a significant amount of risk factors associated with investment decisions, so the best practices from the industry documented in this manuscript are valuable tools for successful investing in the future. To gain the most profound and reliable industry knowledge, the authors leveraged the experience of dozens of industry professionals through research and personal interviews. Through careful analysis, the authors were able to ascertain the current economic position in the real estate cycle and to create a plan for future investing. Additionally, they were able to identify and evaluate a specific asset for purchase. As a result, the authors found that multifamily properties are a sound investment for the next two years and that the company should slowly start to shift directions to office and retail in 2018.
ContributorsBacon, David (Co-author) / Soto, Justin (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Over time it is clear that consumer trends will shift due to many different factors. During our lifetime we are able to observe a new generation of consumers that will soon take over the entire consumer landscape within the United States. This new generation of consumers are currently attending or about to finish their college education, but the lack of income does not stop them from following their consumer trends. This generation grew up in one of the most interconnected and impressionable societies the world has ever seen. These new consumers are now worried about where they are socially classified based on the products and services they seek. When focusing on the retail market, we see the world's largest retailer somehow falling behind its largest competitors. Therefore, we ask ourselves why Walmart, the world standard for the retail industry, is struggling to stay relevant in the upcoming consumer markets. By analyzing research conducted with 676 Arizona State University students and researching Walmart's overall position within the United States, we came to the conclusion that the only setback Walmart is currently facing is not their public image but the social perception from consumers. Walmart does not lack the processes or resources to appeal to the college consumer but what we found was a lack of communication and true connection with younger consumers. In this day and age, a physical store on a college campus is no longer convenient to the typical college student. After our research, we determined the areas in which Walmart must maximize marketing efforts to help develop the Walmart college brand. Our goal is to create a bridge between the world’s largest retailer and the number one school for innovation in the United States to help have access to knowledge, resources and development to the college consumer while also helping consumers realize that just because a product is more expensive, it does not mean it is any better.
ContributorsPille, Karolyn Ann (Co-author) / Monroy, Demi (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05