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The purpose of this paper is to examine the effects that music festivals have on the local region. In the context of this paper, this will include not only the financial impact of these events but also the social consequences that may impact the local economy both directly and indirectly.

The purpose of this paper is to examine the effects that music festivals have on the local region. In the context of this paper, this will include not only the financial impact of these events but also the social consequences that may impact the local economy both directly and indirectly. The metrics used to gauge the impact of these festivals include the number of people these events attract, the capital that comes with these people, the impact the influx of people have on the local market, the impact the influx of people have on local crime rates, and the actions the host regions take to accommodate current and future events. While music festivals as a general concept will be discussed, the area of focus will be directed towards both the Coachella Valley Music and Arts Festival and the country music festival Stagecoach. Concurrently, the impact these festivals have on their host region of the Greater Palm Springs Area and host city of Indio will be a focus of analysis. Because music festivals have become highly organized, well-funded, and well-advertised over the past decades, cities and regions are likely to experience significant financial gains by hosting and assisting with the execution of these events within their area.
ContributorsBell, Alexander Kittredge (Author) / Burns, Kevin (Thesis director) / Krause, Kimberly (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05