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- Creators: Department of Marketing
- Creators: Bergstrom, Carl T.
recent years, the ability of science to do so has been scrutinized. Attempts to reproduce
findings in diverse fields demonstrate that many results are unreliable and do not
generalize across contexts. In response to these concerns, many proposals for reform have
emerged. Although promising, such reforms have not addressed all aspects of scientific
practice. In the social sciences, two such aspects are the diversity of study participants
and incentive structures. Most efforts to improve scientific practice focus on replicability,
but sidestep issues of generalizability. And while researchers have speculated about the
effects of incentive structures, there is little systematic study of these hypotheses. This
dissertation takes one step towards filling these gaps. Chapter 1 presents a cross-cultural
study of social discounting – the purportedly fundamental human tendency to sacrifice
more for socially-close individuals – conducted among three diverse populations (U.S.,
rural Indonesia, rural Bangladesh). This study finds no independent effect of social
distance on generosity among Indonesian and Bangladeshi participants, providing
evidence against the hypothesis that social discounting is universal. It also illustrates the
importance of studying diverse human populations for developing generalizable theories
of human nature. Chapter 2 presents a laboratory experiment with undergraduates to test
the effect of incentive structures on research accuracy, in an instantiation of the scientific
process where the key decision is how much data to collect before submitting one’s
findings. The results demonstrate that rewarding novel findings causes respondents to
make guesses with less information, thereby reducing their accuracy. Chapter 3 presents
an evolutionary agent-based model that tests the effect of competition for novel findings
on the sample size of studies that researchers conduct. This model demonstrates that
competition for novelty causes the cultural evolution of research with smaller sample
sizes and lower statistical power. However, increasing the startup costs to conducting
single studies can reduce the negative effects of competition, as can rewarding
publication of secondary findings. These combined chapters provide evidence that
aspects of current scientific practice may be detrimental to the reliability and
generalizability of research and point to potential solutions.
This thesis will bring together students to engage in entrepreneurship by finding, measuring and sharing strategic market opportunities. From a student’s perspective, it will take a deep dive into the world of startup ecosystems, markets and trends utilizing both qualitative and quantitative market research techniques. The information gathered has been curated into a productive, meaningful manner, through a report titled “The State of Startups: A Student Perspective.” <br/>The first key theme of this thesis is that market intelligence can be a powerful tool. The second key theme is the power of knowledge implementation towards competitive strategies. The first section of the thesis will focus on identifying and understanding the current “startup” landscape as a basis on which to build strategic and impactful business decisions. This will be accomplished as the team conducts a landscape analysis focused on the student perspective of the student-based North American “entrepreneurial” ecosystem. The second section of the thesis will focus specifically on the personal experiences of student startup founders. This will be accomplished through the analysis of interviews with founders of the startups researched from the first section of the thesis. This will provide us with a direct insight into the student perspective of the student-based North American “entrepreneurial” ecosystem.
The college experience is enlightening, empowering, educational, but can also be overwhelming and stressful. If one investigates the atmosphere at your standard university campus, there is no doubt that all students are exhausted in their own unique way. The various responsibilities and obligations inherent in the academic course load, student organizations, sports teams, and other extracurricular activities that a student commits to fosters this stress. A common pattern, especially among students, is the progression from stress to exhaustion to lack of motivation, or helplessness. The Mayo Clinic published an article stating: “when stress begins to accumulate from negative or challenging events in life that just keep coming, you can find yourself in a state of feeling emotionally worn out and drained” (https://www.facebook.com/MayoClinicHealthSystem, 2020). That being said, the implementation of gamification in the college experience can significantly improve intrinsic motivation within students, thus reducing the stress and exhaustion. Gamification with regards to higher education is the use of game design elements in non-game contexts in order to engage and motivate learners. The primary purpose of gamification is to make learning more fun and interesting, as well as to increase learners’ engagement, motivation, and productivity. Video games and the concept of gamification in general have shown positive signs of relieved anxiety and increased enjoyment in many different aspects of life, such as education. The overarching goal of introducing gamification into the college environment is simple: To increase satisfaction, learning, participation, engagement, and retention among the student population.
