Matching Items (5)
Filtering by
- Creators: Department of Marketing
Description
There is no doubt that globalization has been a force in history , and especially in the past one hundred years. This is extremely evident in the implications of global epidemics. The global response to Severe Acute Respiratory Syndrome (SARS) revealed tensions between nation states and international health organization such as the World Health Organization) collectively called "Global Health Governance"). The issue was sovereignty. SARS showed us that there was more state-centric resistance to the Post-Westphalian world than previously thought. Where infectious diseases are concerned, however, the eventual compliance of states with the WHO shows reluctant but tacit compliance with international intervention.
ContributorsLaw, Stephanie (Author) / Rush, James (Thesis director) / Green, Monica (Committee member) / Lundry, Christopher (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05
Description
This essay explores the role of religion, science, and the secular in contemporary society by showing their connection to social and political legitimacy as a result of historical processes. In Chapter One, the essay presents historical arguments, particularly linguistic, which confirm science and religion as historically created categories without timeless or essential differences. Additionally, the current institutional separation of science and religion was politically motivated by the changing power structures following the Protestant Reformation. In Chapter Two, the essay employs the concept of the modern social imaginary to show how our modern concept of the political and the secular subtly reproduce the objectified territories of science and religion and thus the boundary maintenance dialectic which dominates science-religion discourse. Chapter Three argues that ‘religious’ worldviews contain genuine metaphysical claims which do not recognizably fit into these modern social categories. Given the destabilizing forces of globalization and information technology upon the political authority of the nation-state, the way many conceptualize of these objects religion, science, and the secular will change as well.
ContributorsBianchi, Joseph Anthony (Author) / Bennett, Gaymon (Thesis director) / Wetmore, Jameson (Committee member) / School of Humanities, Arts, and Cultural Studies (Contributor) / College of Integrative Sciences and Arts (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In recent years, trade restrictions have been lifted, national borders have opened up, and technology has improved. As a result, companies have been able to expand beyond their home countries and operate in foreign markets. This phenomenon has led to the rise of multinational corporations. Although there are been a trend towards international pursuits, not all businesses have been successful overseas. Further, there is no foolproof way to guarantee that a company will be lucrative in other markets. Some large, well-known multinational corporations have experienced great success in their home markets as well as some foreign markets; however, the same companies have experienced defeat in other national markets. The international expansion strategy that a company must pursue in order to be successful in a foreign market varies depending on the company as well as the foreign market it is entering. For this reason, companies must tailor their foreign expansion strategies to each of the markets in which they operate. From Big Mac to Maharaja Mac: An Analysis of Brand Management Practices Across National Borders examines international business expansion, particularly looking at brand management practices utilized by an array of multinational corporations. This thesis aims to research, analyze, and pinpoint key international brand management strategies and then make recommendations for corporations that are currently operating in a single market but wish to expand their reach beyond their home market's national borders.
ContributorsNaidu, Deepika Sriramineni (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The drug wars in Mexico have claimed the lives, either directly or indirectly, of over 34,000 Mexican citizens since 2006. With such turmoil, the Mexican government has taken some desperate measures to contain the spread of violence. This includes what would be considered a distinct violation of the separation of church and state. A relatively obscure folk saint, La Santa Muerte, or "Saint Death," has gained international notoriety with the escalation in violence. With an image that has darker connotations than many mainstream Catholic saints, La Santa Muerte has become a source of contention in Mexico, both with the government and the Catholic oligarchy. This project focuses on analyzing the historical roots of Santa Muerte, her unique development and symbolic nature within the Mexican culture, the struggle between devotees and the Mexican government/Catholic Church, and her extension onto the global stage. In focusing on a relatively new area of academic study, this project will contribute to further research on similar topics.
ContributorsImpecoven, Claire Elizabeth (Author) / Sarat, Leah (Thesis director) / Puleo, Thomas (Committee member) / Sivak, Henry (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2013-05
Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
ContributorsHinojosa, Serena (Author) / Dong, Xiaodan (Thesis director) / Lisjak, Monika (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-05