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Description
There is no doubt that globalization has been a force in history , and especially in the past one hundred years. This is extremely evident in the implications of global epidemics. The global response to Severe Acute Respiratory Syndrome (SARS) revealed tensions between nation states and international health organization such as the World Health Organization) collectively called "Global Health Governance"). The issue was sovereignty. SARS showed us that there was more state-centric resistance to the Post-Westphalian world than previously thought. Where infectious diseases are concerned, however, the eventual compliance of states with the WHO shows reluctant but tacit compliance with international intervention.
ContributorsLaw, Stephanie (Author) / Rush, James (Thesis director) / Green, Monica (Committee member) / Lundry, Christopher (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05
Description
In recent years, trade restrictions have been lifted, national borders have opened up, and technology has improved. As a result, companies have been able to expand beyond their home countries and operate in foreign markets. This phenomenon has led to the rise of multinational corporations. Although there are been a trend towards international pursuits, not all businesses have been successful overseas. Further, there is no foolproof way to guarantee that a company will be lucrative in other markets. Some large, well-known multinational corporations have experienced great success in their home markets as well as some foreign markets; however, the same companies have experienced defeat in other national markets. The international expansion strategy that a company must pursue in order to be successful in a foreign market varies depending on the company as well as the foreign market it is entering. For this reason, companies must tailor their foreign expansion strategies to each of the markets in which they operate. From Big Mac to Maharaja Mac: An Analysis of Brand Management Practices Across National Borders examines international business expansion, particularly looking at brand management practices utilized by an array of multinational corporations. This thesis aims to research, analyze, and pinpoint key international brand management strategies and then make recommendations for corporations that are currently operating in a single market but wish to expand their reach beyond their home market's national borders.
ContributorsNaidu, Deepika Sriramineni (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
On May 12, 2009, hundreds of Immigration Customs and Enforcement (ICE) raided Agriprocessors, a meat packing plant in the sleepy town of Postville, Iowa, and arrested 389 workers. These workers, primarily Spanish speaking immigrants from Guatemala and Mexico, were charged with felony aggravated identity theft. This criminalization of immigration is a critical point in immigration policy in the United States, representing a ritual performance of the exclusion of immigrants from American society. In stark juxtaposition to the raid itself, the community of Postville was working to welcome the very immigrants that were targeted by ICE. In attempts at inclusion, Postville had created an adult soccer league that provided a sense of community and identity for immigrants. Using the classic anthropological method of ethnography, this research draws on extensive time immersed in the community of Postville to conduct a qualitative case study of the day-to-day meanings of immigration in the United States. This dissertation examines the adult soccer league and the ICE raid as examples of cultural performances of inclusion and exclusion by using anthropological concepts of nation, sport, and performance. Performance is used to mark national identity in both instances--a shifting, hybrid `transnational' identity in the case of the immigrants playing in the soccer league--and a clearly delineated `American' identity in the case of the ICE raid. Moreover, national identity is tied to other aspects of identity, such as gender. As the performances create national `imagined communities,' they also gender their participants and nations themselves. Ultimately this reveals the way that immigration itself is gendered, and the way in which American immigration policy is designed to promote an American national identity. These efforts are not only to the detriment of immigrants in the United States as laborers but also to the communities with jobs that draw these workers. The case study of Postville provides a lens to examine the meanings of immigration policy from the ground up and in the lives of those it impacts most--immigrants and the communities in which they reside.
ContributorsWhite, Douglas Gerald (Author) / Hjorleifur Jonsson (Thesis advisor) / Eder Jr, James (Committee member) / Chance, John K. (Committee member) / Alvarez, Robert R. (Committee member) / Arizona State University (Publisher)
Created2010
Description
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.
ContributorsHinojosa, Serena (Author) / Dong, Xiaodan (Thesis director) / Lisjak, Monika (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-05