Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends and family members to provide support to one another. Through tracking their daily activities, users can earn redeemable tokens for relevant discounts with partnership brands. The app also hosts a variety of ways for users to be recognized for their healthy routines, such as challenge trophies, activity history, and other social features. Overall, Circle Up aims to improve the daily routines of individuals to propel them into a healthier lifestyle without the pressure of a curated social media feed.

Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track an everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends and family members to provide support to one another. Through tracking their daily activities, users can earn tokens which are redeemable for relevant discounts with partnership brands. The app also hosts a variety of ways for users to be recognized for their healthy routines such as challenge trophies, activity history, and other social features. Overall, Circle Up aims to improve the daily routines of individuals to propel them into a healthier lifestyle, without the pressure of a curated social media feed.

The Founder’s lab is a year-long program that gives students an opportunity to participate in a unique team-based, experiential Barrett honors thesis project to design and apply marketing and sales strategies, as well as business and financial models to start up and launch a new business. This Barrett honors thesis project focuses on increasing the accessibility of health and wellness programs for small businesses and their employees through a customizable and easily implemented third party program that encourages employee retention.

This thesis project was conducted in accordance with the Founders Lab, a Barrett Honors Thesis program, hosted by the Center for Entrepreneurship at the W.P. Carey School of Business. This paper focuses on the development of Invicta Synergy, a student-led start-up that seeks to provide holistic approaches in developing healthy lifestyle practices as a solution to growing sedentary lifestyles (i.e., sitting at work, school, gaming, etc.) and recently increasing isolation amongst young adult populations. Primary research from interviews conducted during the customer discovery phase showed that many people suffer from self-esteem issues, the lack of a positive support system, and/or inadequate resources which were noted as more of a barrier than even time or financial constraints when it comes to engaging in healthier lifestyle habits. As a solution, Invicta Synergy seeks to connect people to safe, affordable, and engaging classes hosted by experts in yoga, breath-work, and guided meditation. Regularly engaging in these practices has been shown to have a positive effect on one's resilience and may divert health problems associated with chronic stress. This paper outlines Invicta Synergy’s traction since January 2022, including details on fourteen paying clients, four official business partnerships, four successful program classes with high attendance, the packaging and delivering of fourteen individualized wellness gift boxes to purchasing clients, a full-page publication in Elevate Magazine, and $420 in sales revenue so far.