The market for searching for food online is exploding. According to one expert at Google, “there are over 1 billion restaurant searches on Google every month” (Kelso, 2020). To capture this market and ride the general digital trend of internet personalization (as evidenced by Google search results, ads, YouTube and social media algorithms, etc), we created Munch to be an algorithm meant to help people find food they’ll love. <br/>Munch offers the ability to search for food by the restaurant or even as specific as a menu item (ex: search for the best Pad Thai). The best part? It is customized to your preferences based on a quiz you take when you open the app and from that point continuously learns from your behavior. This thesis documents the journey of the team who founded Munch, what progress we made and the reasoning behind our decisions, where this idea fits in a competitive marketplace, how much it could be worth, branding, and our recommendations for a successful app in the future.

Through Founders Lab, our group designed an innovative new way for people to track their health and wellness. We created an app that uses a 4-part circle system where users track an everyday activity in the following areas: diet, exercise, development, and mental wellness. Users form small groups with friends and family members to provide support to one another. Through tracking their daily activities, users can earn tokens which are redeemable for relevant discounts with partnership brands. The app also hosts a variety of ways for users to be recognized for their healthy routines such as challenge trophies, activity history, and other social features. Overall, Circle Up aims to improve the daily routines of individuals to propel them into a healthier lifestyle, without the pressure of a curated social media feed.

Through Founders Lab, our group ideated an innovative new way for people to track their health and wellness. The app uses a 4-part circle system where users track their everyday progress in the following areas: diet, exercise, development, and mental wellness. Users can form groups with friends and family members to provide support to one another. Through tracking their daily activities, users can earn tokens which are redeemable for relevant discounts. The app also hosts a variety of ways for users to be recognized for their healthy routine such as challenge trophies, activity history, and other social features. Overall, Circle Up aims to improve the daily routines of individuals to propel them into a healthier lifestyle.

A Skunkworks project is the name given to a small team of individuals leading an innovative undertaking, and conducting research and development outside of the normal scope of an organization. With this concept in mind, our team of six individuals was tasked with finding and conceptualizing innovative solutions within varying business markets of interest. Our team started off with five markets that we identified issues in and were passionate about solving. These included Sports Engagement, Education, Student Debt, Digital Literacy, and Viral Health. From extensive research, trial and error, and endless conversations we settled on creating business models in two final areas: Student Debt and Viral Health. Our research in Student Debt led us to the discovery that the average Arizona State student, takes out $21,237 in loans for their four year degree and in the whole state of Arizona, a student takes on an average of $22,253. Our solution to this problem was to create a student financial app that served as an efficient debt tracker that provided important information about finances, investing, and student loan information. Additionally, our team also wanted the address the issue of sexually transmitted diseases, just a small scope of Viral Health, within Arizona State University. Our research led us to discover that 50% of people report not getting tested, and from this population most reported it was due to anxiety and financial issues. From our research the StayInformed app was created to provide students with better accessibility to both at-home and clinic testing services, and updated education on sexual health. With this project model we hope to increase the rate of students testing and allow students more agency over their sexual health. Although these two services are addressing very different markets, they both utilize forward thinking technology to create much needed solutions and better the lives of students.