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- Member of: Barrett, The Honors College Thesis/Creative Project Collection
Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
ContributorsHeck, Kyle (Co-author) / Mitchell, Jake (Co-author) / Korczynski, Brian (Co-author) / Peck, Sidnee (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor) / Department of Psychology (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
Women’s financial literacy and its translation into financial capability is becoming a pressing issue as women are living longer than men, while experiencing shorter employment periods, and lower incomes and benefits (Weir & Willis, 2000). More alarming is the lack of access to credible and trustworthy educational resources for women. Through a detailed analysis of the players in the women’s financial wellness sphere, many resource gaps were found to be present. Across prominent platforms, these issues were found (1) content was incorrectly conveyed to viewers, (2) presentation of the information was complex and/or confusing, and (3) the content was not visually appealing nor engaging.
In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
In an environment of increasing connectivity due to the advent of 3G and 4G networks, and the increase in the number of users subscribing to social media platforms, it is an opportune time to utilize social media as an educational platform. With that being said, the goal of this project, the Sisterhood of Money (SOM), is to inform and educate women about essential financial topics. Using a variety of social media platforms such as Instagram, SOM intends to educate viewers with the help of aesthetically pleasing content that is engaging, informative, and easily digestible.
ContributorsDeGravina, Gabrielle (Author) / Michael, Mokwa (Thesis director) / Eaton, John (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
The landscape of professional sporting venues within the United States is changing. From 1990-2018, within the four main American professional sports leagues, 20 new NHL arenas, 24 new NBA arenas, 22 new NFL stadiums, and 26 new MLB stadiums were built. As the industry morphs, a handful of new initiatives are being worked into the construct of these venues including increased commercial areas for shopping and restaurants and sharing of the venues between two organizations in an attempt to increase the overall utilization of the spaces. Additionally, in Detroit, San Francisco and Atlanta, where new stadiums and arenas were just recently introduced, the municipalities are using the venues to catalyze further growth and development within the city. However, these trends, while innovative, are tethered to high prices.
This thesis seeks to analyze the changes in how current stadiums are being funded, the public’s reaction to and perception of those financing plans and what the future might hold. Research showed that tax dollars are increasingly unpopular and teams are moving away from using public money to fund sports venues. Gathered for this report, survey data of 815 Arizona State University students supported anecdotal evidence that people within a community are relatively unhappy with the idea of their money being used to partially subsidize wealthy sports organizations’ infrastructure. Altogether, recent evidence suggests that multi-use facilities funded in majority by private wealth are more popular and generate greater economic impact for the municipality than earlier in history, when heavily subsidized venues allowed teams to take advantage of local government and created fan mistrust.
This thesis seeks to analyze the changes in how current stadiums are being funded, the public’s reaction to and perception of those financing plans and what the future might hold. Research showed that tax dollars are increasingly unpopular and teams are moving away from using public money to fund sports venues. Gathered for this report, survey data of 815 Arizona State University students supported anecdotal evidence that people within a community are relatively unhappy with the idea of their money being used to partially subsidize wealthy sports organizations’ infrastructure. Altogether, recent evidence suggests that multi-use facilities funded in majority by private wealth are more popular and generate greater economic impact for the municipality than earlier in history, when heavily subsidized venues allowed teams to take advantage of local government and created fan mistrust.
ContributorsKleen, Brendon (Co-author) / Cwiakala, Alec (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
My Honors Thesis is about answering a central question regarding the business of real estate: "What is the return on investment of obtaining a real estate license?" I focused my research on the monetary, time, and other value factors that affect the initial cost of securing a real estate salesperson license in the State of Arizona (costs) and the amount of money a licensed salesperson makes as a result of having a salesperson license (income). Licensees make this trade-off: the cost in terms of real dollars to obtain a license, as well as the opportunity costs associated with the time to secure, start using, and begin to earn money by way of a salesperson license. To answer the central question I conducted a survey of active licensees in order to determine the value ascribed to holding a real estate salesperson license. Through my research, I concluded that there is not a single number that can be assigned to a real estate license that indicates its value, but the data collected reveals that the return on investment has the potential to be great. Upfront costs and fees necessary to obtain a license are insignificant when the commission a licensee can then make from a single transaction is enough to cover those expenses. Therefore, based on the survey results and research into the initial costs associated with obtaining a real estate license, there appears to be sufficient data to support a positive return on investment and warrant obtaining a real estate license.
ContributorsSanders, Sarah (Author) / Stapp, Mark (Thesis director) / Koblenz, Blair (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
My Barrett Honors Thesis focuses on answering the question of whether a current owner of a single family home in Tempe, Arizona would receive an adequate return on investment (“ROI”) to justify adding an accessory dwelling unit (“ADU”) on their property for the purpose of generating rental income and capital appreciation. I focused my research on Tempe’s zoning regulations, ADU general contractor (“GC”) options, possible parcels, proposed construction plans and budget, and lastly, a pro forma to determine ROI. After conducting the research, discussing with several GCs, and modeling returns, I determined that unlevered ADU development constitutes a novelty, not a solid investment choice with today’s market conditions. Factors that would change this recommendation decision would include a decrease in interest rates or a tempering of construction costs.
ContributorsFeffer, Adam (Author) / Koblenz, Blair (Thesis director) / Stapp, Mark (Thesis director) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor)
Created2023-05
Description
The gender pay gap is a well-known issue that many organizations seek to mitigate. While great strides have been made, even more concerning is the gender wealth gap: the disparity between the wealth owned and retained by women in modern society. Solving this issue is even more difficult due to the engrained beliefs and behavior women exercise in regards to finance. To address the core issues of education and confidence within this realm, this thesis creative project centered around researching female financial values, knowledge, and confidence across nuanced disciplines to inform the brand strategy and messaging for a website housing financial literacy competencies for young females.
ContributorsSwanton, Gabrielle (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Psychology (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05
Description
This paper examines the decreasing affordability of single-family residential homes across the United States, with a special emphasis on Maricopa and Pinal County, Arizona. A historical analysis was conducted on the single-family residential property sector utilizing Federal Reserve and local government data. An affordability model is developed to demonstrate income thresholds needed to afford a median priced home in Maricopa and Pinal County, while a factor model is developed to predict the economic shifts needed to rectify this issue. My findings suggest that single-family homes have reached peak prices and are not affordable for the average American, based on median income. This housing crisis is the result of many economic factors, including but not limited to: below-average homebuilding, the lock-in effect, excessively cheap monetary policy, mortgages rates, and housing inflation. This is an unprecedented time in our nation’s history, placing tremendous pressure on the Federal Open Market Committee (FOMC) and Congress to tackle this issue. A closing recommendation will discuss the outlook for the single family residential sector.
ContributorsNunez, Christian (Author) / Koblenz, Blair (Thesis director) / Stapp, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
This thesis aims to properly prepare athletes for the significant life changes that will impact them as they transition from college or amateur athletics to professional sports careers. This thesis also identifies the benefits that reap from early education on expectations of learning what to expect at an earlier point in their amateur career. Certain areas are struck as having increasing importance in the transition: financial preparation, mental health and mental strengthening, public relations practice, nutritional needs, and other lifestyle choices that can help athletes reach their potential. Improving education in these areas, preparing athletes for these changes, and showing examples of what to expect as they transition into professional sports can benefit the athletes, the universities and colleges in which they are educated, the franchises in which they are drafted, and the communities where they reside. This information can be delivered through a handbook while having in-person training that can build upon each session to dive deeper into each given topic while building relationships with the athletes.
ContributorsSpies, Lindsey (Author) / Murphy, Flynn (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description
This thesis aims to properly prepare athletes for the significant life changes that will impact them as they transition from college or amateur athletics to professional sports careers. This thesis also identifies the benefits that reap from early education on expectations of learning what to expect at an earlier point in their amateur career. Certain areas are struck as having increasing importance in the transition: financial preparation, mental health and mental strengthening, public relations practice, nutritional needs, and other lifestyle choices that can help athletes reach their potential. Improving education in these areas, preparing athletes for these changes, and showing examples of what to expect as they transition into professional sports can benefit the athletes, the universities and colleges in which they are educated, the franchises in which they are drafted, and the communities where they reside. This information can be delivered through a handbook while having in-person training that can build upon each session to dive deeper into each given topic while building relationships with the athletes.
ContributorsMurphy, Flynn (Author) / Spies, Lindsey (Co-author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2023-05