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Spreading Minicomputers: A Market Sizing Analysis and Strategy for Company X Department

Description
Company X has developed minicomputing products that can change the way people think about minicomputer. The Product A (PRODUCT A) and Product B are relatively new products on the market that have the ability to change the way some industries use technology and increase end-user convenience. The key issue for…

Company X has developed minicomputing products that can change the way people think about minicomputer. The Product A (PRODUCT A) and Product B are relatively new products on the market that have the ability to change the way some industries use technology and increase end-user convenience. The key issue for Company X is finding targeted use cases to which Company X can market these products and increase sales. This thesis reports how our team has researched, calculated, and financially forecasted use cases for both the PRODUCT A and Product B. The Education and Healthcare industries were identified as those providing significant potential value propositions and an array of potential use cases from which we could choose to evaluate. Key competitors, market dynamics, and information obtained through interviews with a Product Line Analyst were used to size the available, obtainable, and attainable market numbers for Company X. The models built for this research provided insight into the PRODUCT A and Product B's potential growth in the education and healthcare industries. This led to the selection of education and healthcare use cases for the Product B and the PRODUCT A use cases for healthcare. This report concludes with recommendations for success in education and healthcare with the PRODUCT A and Product B.
ContributorsHoward, James (Co-author) / Kazmi, Abbas (Co-author) / Ralston, Nicholas (Co-author) / Salamatin, Mikkaela Alexis (Co-author) / Simonson, Mark (Thesis director) / Hopkins, David (Committee member) / W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05