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By the year 2021, the gift card market is expected to grow to more than 200 billion dollars. Gift cards are extremely popular among consumers and retailers. They are the most requested gift of the holiday season. They are popular for retailers because gift card sales mean more first time

By the year 2021, the gift card market is expected to grow to more than 200 billion dollars. Gift cards are extremely popular among consumers and retailers. They are the most requested gift of the holiday season. They are popular for retailers because gift card sales mean more first time customers, more returning customers, and more money spent in their stores. The growth of gift cards has been very rapid since their introduction by Blockbuster Entertainment in 1994. As the gift card market has increased, so too has gift card breakage. According to FASB ASC 405-20-40-3 gift card breakage is, "the portion of the dollar value of prepaid stored-value products that ultimately is not redeemed by product holders for cash or not used to purchase goods and/or services". The average consumer may contribute to gift card breakage by not using the full dollar amount of their gift card, or by losing the gift card and therefore not redeeming it. For 2011, breakage was expected to be around two billion dollars, roughly two percent of all gift cards purchased. Gift card breakage is free money for the retail companies. They are able to recognize the breakage as revenue without having to give up merchandise or services. Recently, abandoned property laws have minimized the profits on gift card breakage for large retailers. In states where abandoned property laws include gift cards, retailers have been forced to turn over the cash from their unused gift cards. These laws are going to have an effect on many large retailers as some recognize tens of millions of dollar in gift card breakage income but will no longer be able to do so.
ContributorsClasen, Jeffrey Steven (Author) / Call, Andrew (Thesis director) / Huston, Janet (Committee member) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Financial Intelligence Pays Off blog is an easy to use blog for high school juniors and seniors and college students to access in order to receive a quick overview of essential financial topics. There are many sources and college courses for students to take to get a more in-depth understanding

Financial Intelligence Pays Off blog is an easy to use blog for high school juniors and seniors and college students to access in order to receive a quick overview of essential financial topics. There are many sources and college courses for students to take to get a more in-depth understanding of topics such as saving, filing taxes, learning about credit but many times students do not know about these courses. However, it is often that courses are restricted to students who are business majors and online sources sometimes use to technical of terminology for young adults to follow along. The goal of this blog is for it to give students just a quick overview of what taxes are, how to manage and have a good credit score, how to keep a budget and other essential financial tasks. There are five topics covered in the blog as well as resources for students to access if they would like more information on a topic.
ContributorsFavata, Danielle (Co-author) / Perez-Vargas, Sofia (Co-author) / Sadusky, Brian (Thesis director) / Hoffman, David (Committee member) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Social media has evolved so quickly in the past two decades and continues to grow and change at a rapid pace. This way of connecting and communicating with others has become so ingrained in daily life and can have a major influence on people's actions. Social media and social networking

Social media has evolved so quickly in the past two decades and continues to grow and change at a rapid pace. This way of connecting and communicating with others has become so ingrained in daily life and can have a major influence on people's actions. Social media and social networking look vastly different today than it did in the past, and will continue to change for the future. The sports and travel industries are no exception to the integration of social media. Both entities understand the importance of being prominent in the online domain and connecting to the Millennial generation. It is crucial for young people to learn how to positively use social media in the classroom and in the workplace as their lives become consumed by this digital world. The emphasis on social media in different facets of society can bring both positive and negative connotations along with it, depending on how, when, and why people decide to use it. Social media is not meant to replace all interactions and forms of contact, but rather enhance these relationships. By analyzing the history of social media, current trends and effects, this project seeks to forecast the impact that social media will continue to have in the future. In the fast paced world today, social media and other forms of electronic communication will only continue to increase and be intensified. This project explores how social media has impacted society, most importantly, the travel industry and the sports industry. Social media will continue to expand knowledge, connect people all over the world, and enhance experiences as it inevitably becomes even more integrated into everyday life.
ContributorsHomes, Taylor (Co-author) / Larkin, Anna (Co-author) / Eaton, John (Thesis director) / McIntosh, Daniel (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / WPC Graduate Programs (Contributor) / School of Accountancy (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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This thesis analyzes the relationship between diversity within U. S. boards of directors and overall firm performance. In the summer of 2020, various political and social movements erupted, fighting against police brutality and racial violence. These events were followed by an influx of diversity, equity, and inclusion (DEI) frameworks across

This thesis analyzes the relationship between diversity within U. S. boards of directors and overall firm performance. In the summer of 2020, various political and social movements erupted, fighting against police brutality and racial violence. These events were followed by an influx of diversity, equity, and inclusion (DEI) frameworks across corporate America. It was becoming increasingly clear that diversity within company leadership was lacking. A company’s board of directors, who is responsible for creating value for shareholders, was not an accurate representation of the people it served. First, I will begin by discussing the current state of diversity in corporate boards by discussing reasons firms diversify, benefits and risks of a diverse board, and major barriers to diversification efforts. A main goal of directors is to maximize shareholder return, which prompts the question: is there a financial benefit to having directors of different backgrounds, skills, and perspectives? In the second part of my thesis, I explore the correlation of board compositions and the company’s financial performance through a study of 45 Fortune 500 companies. Previous studies have mixed results; some studies concluded that there is a positive correlation, some found a negative correlation, and others were inconclusive. While the results of my study did not demonstrate that a relationship between firm performance and diversity exists, I want to emphasize that it does not mean that diverse boards do not contribute at all to the success of the board. There are various factors that contributed to my results, but regardless of my findings, I believe that further research of this topic is necessary and will be beneficial for those in corporate governance.

ContributorsVitale, Anna (Author) / Licon, Wendell (Thesis director) / Samuelson, Melissa (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor)
Created2022-05
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The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work as they focus on school and earn their degree. Financial

The goal of Dough is to create financial content that educates college students and young adults in areas of financial literacy. College students and young adults generally have debt from student loans, and typically don’t have much time to work as they focus on school and earn their degree. Financial literacy can make the lives of young adults much easier, however this is typically not a resource that is easily available to them. Our proposed solution to fight the lack of financial literacy is to create educational content including videos, articles, and a website that educates students and young adults on how to acquire good financial habits.
ContributorsRodríguez, Natalia (Author) / Clausen, Taylor (Co-author) / Mitchell, Zachary (Co-author) / Gibson, Cole (Co-author) / Byrne, Jared (Thesis director) / Satpathy, Asish (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor)
Created2022-05