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- Creators: Kirkpatrick, Jennet
- Creators: Department of Marketing
There has been a low rate of voter turnout in the U.S. in recent years, especially among young voters. In an effort to determine how to best encourage Americans to vote, emotional appeals and message frames were examined. The objective of this 2x2 study was to determine if positive or negative emotional appeals were more effective in changing voting behavior and if positively framed or negatively framed messages were more effective in changing voting behavior. An experiment was conducted via the Robert B. Cialdini Behavioral Research Lab at ASU, and each participant was shown a piece of voting communication that presented an emotional appeal and a message frame. It was found that, although the positive emotional appeals were not more effective than the negative emotional appeals in changing voting behavior, the positively framed messages were more effective than the negatively framed messages in changing voting behavior.
This project offers an argument that isolates several major forces that it contends pose a critical threat to the endurance of modern American democracy. It evaluates modern and classic political philosophy to identify the prerequisites for a stable democracy, identifying and defining voter education and participation as necessary contributors to civic engagement. It provides a socio-legal framework for evaluating four phenomena that have shifted in their impact on politics over the past 20 years: the roles of money and media in politics, as well as disenfranchisement by gerrymandering and by felon voting restrictions. It demonstrates how each has a new and worsening impact on voter education and/or participation, thus threatening the continued existence of modern American democracy.
The thesis analyzes the apathetic youth turnout myth and researches to see if voter suppression can explain the reason behind low youth turnout. This thesis is a study done with Arizona State University students to assess their level of voter turnout, their levels of political engagement, and if they have experienced voter suppression. Respondents were also asked about the support given by ASU in terms of helping with the voting process. Results indicate that Arizona State students have high levels of political engagement, and that 1 in 5 ASU students have experienced voter suppression. Furthermore, ASU students on a whole are uncertain about the role ASU should play in supporting students with the voting process.