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The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company

The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
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The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
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Description
As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at

As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at an unbelievable rate. Retailers are able to collect and analyze data from both their physical stores and e-commerce platforms, placing them in a unique position to be able to fully capitalize on the power of Big Data. This thesis is an examination of Big Data and how marketers can use it to create better experiences for consumers. Insights generated from the use of Big Data can result in increased customer engagement, loyalty, and retention for an organization. Businesses of all sizes, whether it be enterprise, small-to-midsize, and even solely e-commerce organizations have successfully implemented Big Data technology. However, there are issues regarding challenges and the ethical and legal concerns that need to be addressed as the world continues to adopt the use of Big Data analytics and insights. With the abundance of data collected in today's digital world, marketers must take advantage of available resources to improve the overall customer experience.
ContributorsHaghgoo, Sam (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
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Description
League of Legends is a Multiplayer Online Battle Arena (MOBA) game. MOBA games are generally formatted where two teams of five, each player controlling a character (champion), will try to take each other's base as quickly as possible. Currently, with about 70 million, League of Legends is number one in

League of Legends is a Multiplayer Online Battle Arena (MOBA) game. MOBA games are generally formatted where two teams of five, each player controlling a character (champion), will try to take each other's base as quickly as possible. Currently, with about 70 million, League of Legends is number one in the digital entertainment industry with $1.63 billion dollars of revenue in year 2015. This research analysis scopes in on the niche of the "Jungler" role between different tiers of player in League of Legends. I uncovered differences in player strategy that may explain the achievement of high rank using data aggregation through Riot Games' API, data slicing with time-sensitive data, random sampling, clustering by tiers, graphical techniques to display the cluster, distribution analysis and finally, a comprehensive factor analysis on the data's implications.
ContributorsPoon, Alex (Author) / Clark, Joseph (Thesis director) / Simon, Alan (Committee member) / Department of Information Systems (Contributor) / Department of Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description

The process of learning a new skill can be time consuming and difficult for both the teacher and the student, especially when it comes to computer modeling. With so many terms and functionalities to familiarize oneself with, this task can be overwhelming to even the most knowledgeable student. The purpose

The process of learning a new skill can be time consuming and difficult for both the teacher and the student, especially when it comes to computer modeling. With so many terms and functionalities to familiarize oneself with, this task can be overwhelming to even the most knowledgeable student. The purpose of this paper is to describe the methodology used in the creation of a new set of curricula for those attempting to learn how to use the Dynamic Traffic Simulation Package with Multi-Resolution Modeling. The current DLSim curriculum currently relates information via high-concept terms and complicated graphics. The information in this paper aims to provide a streamlined set of curricula for new users of DLSim, including lesson plans and improved infographics.

ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor) / Computer Science and Engineering Program (Contributor)
Created2022-05
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ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05
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ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05
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ContributorsMills, Alexander (Author) / Zhou, Xuesong (Thesis director) / Chen, Yinong (Committee member) / Barrett, The Honors College (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05
Description
The influx of readily available sports data has transformed the landscape of recruitment analysis conducted in European soccer leagues. Clubs now have access to a repository of information that helps to monitor the status of current players and filter those they wish to recruit. Supplemented by extensive financial backing, the

The influx of readily available sports data has transformed the landscape of recruitment analysis conducted in European soccer leagues. Clubs now have access to a repository of information that helps to monitor the status of current players and filter those they wish to recruit. Supplemented by extensive financial backing, the teams in the English Premier League have shifted from a local, more traditional approach to a focus on the acquisition of players in international markets. This paper analyzes the rapid effects of implementing a data-driven approach to recruitment and argues that the dominance of Liverpool in the EPL from 2017 to 2022 has stemmed from a superior focus in this data-driven recruitment compared to other clubs in the league, specifically Manchester United. Other teams have recently shifted their structures to model the modern, fast flow of data that the two European super clubs manage each season yet consistently fail to match either. Furthermore, this project establishes the feasible prospect of clubs prioritizing their staffing for data over other departments, including players.
ContributorsKhan, Samdeet (Author) / Watrous, Lisa (Thesis director) / Gowtham, S. (Committee member) / Barrett, The Honors College (Contributor) / College of Integrative Sciences and Arts (Contributor) / Computing and Informatics Program (Contributor)
Created2022-05