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Evaluating the Underlying Value of Diversity and Inclusion Within Sports Organizations

Description

Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding…

Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.

ContributorsZarasian, Natalie (Co-author) / Rios, Brian (Co-author) / Williams, Talia (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Kunowski, Jeffrey (Committee member) / Department of Supply Chain Management (Contributor) / School of Art (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

Evaluating the Underlying Value of Diversity and Inclusion Within Sports Organizations

Description

Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding…

Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.

ContributorsRios, Brian (Co-author) / Zarasian, Natalie (Co-author) / Williams, Talia (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Kunowski, Jeffrey (Committee member) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)

Created2021-05

Black and Female Voices: Examining The Presence and Absence of Diversity in Television Newsrooms

Description

Journalists are the eyes and ears for the communities in which they serve. They don’t cover all issues and stories, however, not necessarily because of a lack of concern, but due to the lack of diverse voices that work behind-the-scenes, on-air, and serve in leadership positions in television newsrooms. This…

Journalists are the eyes and ears for the communities in which they serve. They don’t cover all issues and stories, however, not necessarily because of a lack of concern, but due to the lack of diverse voices that work behind-the-scenes, on-air, and serve in leadership positions in television newsrooms. This paucity of diversity plays out in many more implicit rather than explicit ways. This issue has been addressed by the theoretical framework of intersectionality, utilized as a rationale in this thesis to further develop an argument on how the absence of diversity in television newsrooms affects the entry of new diverse employees in the workplace. The thesis also analyzes microaggressions in the workplace and the factors that influence not only the hiring process but also the ability of newsrooms to retain diverse talent. Most of all, this thesis gives voice to Black female television journalists who stayed in the journalism business despite all odds and highlights their struggles as well as coping strategies for building their careers and taking it to the heights they have.
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.

Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters

ContributorsStephens, Imani Christine (Author) / Chadha, Monica (Thesis director) / Sandoval, Mathew (Committee member) / Watts College of Public Service & Community Solut (Contributor) / School of Social Transformation (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)

Created2019-05

New Wave Objectivity & the Future of Journalistic Values

Description

In this work, I will explain how objectivity in relation to news has changed over the years and why “traditional” objectivity should no longer be a core journalistic standard. I will explore objectivity in the Information Age compared to its formation. I will address the prevalent issues of white…

In this work, I will explain how objectivity in relation to news has changed over the years and why “traditional” objectivity should no longer be a core journalistic standard. I will explore objectivity in the Information Age compared to its formation. I will address the prevalent issues of white privilege and implicit bias issues within the media. Objectivity has been the unrealistic standard for journalism in the United States for over 100 years, and the American public deserves accurate information. A new form of objectivity needs to be established that is more transparent of biases and affiliations, while pushing for inclusive and diverse reporting. As journalists, we need to be thinking of what the future of journalism should be and how we can better serve fellow citizens.

ContributorsMcAllister, Caleb (Author) / Mark, Hass (Thesis director) / P. Richard, Hahn (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Barrett, The Honors College (Contributor)

Created2019-05

Marketing to the Hispanic Demographic: A Case Study in Major League Baseball

Description

Marketing to the Hispanic Demographic: A Case Study in Major League Baseball According to the 2010 U.S. Census, a rough estimate of the current Hispanic population in the U.S. is 16.3% of the total population roughly 50.5 Million residents. Hispanics also currently have $1.5 Trillion in buying power. This number…

Marketing to the Hispanic Demographic: A Case Study in Major League Baseball According to the 2010 U.S. Census, a rough estimate of the current Hispanic population in the U.S. is 16.3% of the total population roughly 50.5 Million residents. Hispanics also currently have $1.5 Trillion in buying power. This number is only expected to grow at an exponential rate in the near future, and marketers need to understand what this means and how to prepare to market to the Hispanic demographic. Marketers need to be able to answer the vital question: "How do I market effectively to Hispanics?" Major League Baseball was chosen as the reference point for examples of how to market to Hispanics due to the large number MLB players that identify as Hispanic. MLB has recognized that their fans like to identify with players that look like them or know and understand their culture. Hispanic fans continue to grow a strong connection to the team and players through the common denominator of culture. Careful investigation of secondary sources, and direct interviews with front office employees from seven different Major League Baseball franchises allowed for a set of overall conclusions to be formed. The overall conclusions formulated were: the need to incorporate language, traditions, family, and above all culture into marketing when seeking to target Hispanics. The most successful teams who have implemented great Hispanic marketing initiatives have hired specific employees who are bilingual and bicultural. Hiring these employees and encouraging creativity and innovation is ultimately what will bring about success in marketing efforts. The last conclusion formulated was that the utmost important fact to remember is that marketing efforts need to show individuals being targeted that the institution targeting them cares about them as people in a sincere manner.

ContributorsYslas, Lizette Miranda (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)

Created2017-05

Flesh and Bone Cosmetics: A Business Model & Marketing Strategy Addressing the Lack of Diversity in the Makeup Industry

Description

Within the beauty industry, a common issue that exists is the lack of diversity in product colors that suit consumers of darker-skinned ethnicities. Ethnic diversity in makeup products is often difficult to find, particularly in regard to more affordable brands. Over the years, the makeup and beauty industry has focused…

Within the beauty industry, a common issue that exists is the lack of diversity in product colors that suit consumers of darker-skinned ethnicities. Ethnic diversity in makeup products is often difficult to find, particularly in regard to more affordable brands. Over the years, the makeup and beauty industry has focused their attention on Caucasian females, thus excluding many other races, ethnicities, skin colors, and even genders. Although the lack of diversity in the cosmetics world is often related to people with darker complexions, this issue can affect any individual of any ethnicity or skin tone. This lack of diversity causes a negative psychological impact on individuals and causes people to experience feelings of frustration, anxiety, and exclusion. The purpose and significance of this research is further outlined in Chapter I. To address this issue, I developed an overarching research question: How might I create a custom makeup product that provides value to my audience? In order to answer this overarching question, I conducted research to answer the following areas: (1) Who is my audience? (2) What are my audience's perceptions and attitudes about makeup? (3) What challenges does my audience face when searching for or purchasing makeup? (4) Why does my audience value my product? and (5) What does my audience believe about my product? These questions allowed me to gather an in-depth understanding of the customer, including their tastes, preferences, needs, values, and demographic characteristics. Chapter II is comprised of the literature search which explores four themes: (1) the changing perception of the makeup industry, (2) diversity in makeup, (3) makeup's psychological impact on individuals, and (4) custom makeup & the market. Chapter III describes the research design and process while Chapter IV presents and analyzes the data and findings. The compiled research informed the business plan and influenced the conception and creation of the brand. Based on my qualitative and quantitative research -- which included a literature search, multiple depth interviews, and a survey -- I created Flesh and Bone Cosmetics. Flesh and Bone Cosmetics is an inclusive custom cosmetics brand that addresses the lack of diversity in the makeup industry by offering Liquid Foundation Drops. This product is a highly pigmented range of tints that recolors and adjusts any existing liquid foundation -- this allows individuals to discover their perfect color match at an affordable price range. Chapter V provides recommendations on forming a business model and marketing strategy for Flesh and Bone Cosmetics.

ContributorsCuenca, Sondra Camille (Author) / Gray, Nancy (Thesis director) / Samper, Adriana (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)

Created2018-05

The Intersection of Authentic DEI Marketing, Corporate Social Responsibility, and Profitability in the Cosmetics Industry

Description

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures…

The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.

ContributorsHale, Allison (Author) / Johnson, Nicole (Co-author) / Voutsas, Konstandinos (Thesis director) / Riker, Elise (Committee member) / Barrett, The Honors College (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of Marketing (Contributor)

Created2023-05

Transforming Intent into Impact: A Four-Frame Analysis to Increase Inclusion in the Department of Psychology

Description

This thesis addresses the opportunity for Psych for All to transform its intentions into impact throughout the Psychology Department, and later onto the greater Arizona State University campus and beyond. Psych for All is made up of both a faculty and student committee, with the student committee called Psych for…

This thesis addresses the opportunity for Psych for All to transform its intentions into impact throughout the Psychology Department, and later onto the greater Arizona State University campus and beyond. Psych for All is made up of both a faculty and student committee, with the student committee called Psych for All and the faculty committee being known as Excellence, Access, and Inclusion: Psych for All. The main focus will be on how the committee members’ ideas can transform into tangible initiatives, and how a more structured committee will produce greater results. This transformation will be analyzed using Bolman and Deal’s four frames as presented in their book, Reframing Organizations. The four frames consist of human resource, structural, political, and symbolic. The utilization of each frame will aid in the impact and organizational functioning of Psych for All. The solutions presented in this paper include improving the culture within the committee, shifting the management of funds, assigning clear tasks, and strengthening the relationship between the faculty and student committees. Each of these solutions reflects a different Bolman and Deal Frame, and they all aim to improve the Psych for All committees. Through the implementation of these solutions, Psych for All will be able to effectively operate as an organization and create powerful initiatives impacting the lives of students. This process has been extremely enriching, and I am excited to have been given the opportunity to help enrich an organization I care deeply for. It is my goal that this analysis will aid Psych for All in their future initiatives and impact.

ContributorsThomas, Tayler (Author) / deLusé, Stephanie (Thesis director) / Pedram, Christina (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Psychology (Contributor) / Sanford School of Social and Family Dynamics (Contributor)

Created2024-05

Latin Sol Festival: Preserving History and Enhancing Diversity within the Latin Dance Community in Arizona

Description

The Latin Sol Festival stands as a vibrant celebration of culture, music, and dance, uniting communities and fostering connections in a dynamic showcase of Latin heritage. Held annually, this festival embodies the spirit of cultural preservation and community engagement. As the festival continues to grow and evolve, it remains committed…

The Latin Sol Festival stands as a vibrant celebration of culture, music, and dance, uniting communities and fostering connections in a dynamic showcase of Latin heritage. Held annually, this festival embodies the spirit of cultural preservation and community engagement. As the festival continues to grow and evolve, it remains committed to its original mission. The aim of this creative project was to maximize efficiency, effectiveness, diversity, document its historical impact, increase Sunday participation and set a new standard for future years. These were accomplished by a diverse set of tools including marketing, rebranding, delegation, design and collaborations with local businesses.

ContributorsUribe, Scarlett (Author) / Olarte, David (Thesis director) / Kelley, Kristian (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / Department of Marketing (Contributor)

Created2024-05

InclusiTeach

Description

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the…

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the benefits of InclusiTeach for personal development or satisfying curiosity.

ContributorsRobson, Nicolas (Author) / Garnett, Sarah (Co-author) / Mathur, Arnav (Co-author) / Hollins, Emily (Co-author) / Mahesh, Nihara (Co-author) / Byrne, Jared (Thesis director) / Thomasson, Anna (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)

Created2024-05

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