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- Creators: School of Politics and Global Studies
Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.
Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.
While working with the World War II Studies program, we primarily conducted market research, which eventually led us to pivot into starting our own venture. The data from the surveys we created indicated that the target market for a World War II Master’s Program was too narrow, and only appealed to people with specific cultural backgrounds. We concluded that a simple marketing plan would not be able to solve the lack of diversity, and decided to start up our own business to combat the issue. In the spring semester we created Platter Chatter, a social venture dedicated to promoting diversity and cultural awareness through food.
We believe that Platter Chatter has future potential as a social venture due to its unique position in the market, as well as the diverse perspectives and social capital that we bring as founders of the company. Some unexpected events have disrupted our original plans for testing and launching our venture, but with future work we are sure that our company and product will be able to succeed.
