Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.

Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.

The following paper builds upon version one of The Women’s Power and Influence Index (WPI). The WPI Index is a product created by The Difference Engine, a center at ASU, to address gender inequality in the workplace. The WPI Index ranks Fortune 500 companies on various criteria and releases the information to the public in an easy-to-understand manner. Following the first release in 2021, we aim to help the WPI Index continue to grow by researching social movements that can inspire the Index, suggesting additional criteria for version 1.5, and raising awareness through events and social media. Part I of the paper details how social movements have utilized social pressure and social media to create broad change, setting the stage for the WPI Index’s public rankings to incentivize change. Part II provides research on new criteria we propose to be added to the Index for the next release. Lastly, part III covers how we used TikTok, events, and partnerships to help the Index gain notoriety. Altogether the paper suggests new directions and provides scientific research to further the goals of the WPI Index.