Matching Items (3)
Description
Humanitarian aid organizations, while providing aid services, require inputs and utilize business processes like other for-profit firms. Many charity organizations depend on donations for revenue. The level of public trust in charities can affect donations. To support the American public and protect individuals from dishonest charity agencies, charity watchdog organizations publish ratings of charities to assist the public in donation decisions. The ratings focus on a variety of topics orienting how much of donation funds go directly to the cause not administrative or soliciting costs. In the American Red Cross, a new process was engineered to make procuring consulting services more efficient and cost effective. This project was focused on investigating areas of improvement for the new process. Deliverables included process suggestions for business unit managers, process suggestions for sourcing managers, and detailed process flowcharts highlighting potential modifications in the new process. Overall, it is critical to keep consulting costs low to ensure that watchdog organizational ratings stay positive and public trust in the American Red Cross remains high.
ContributorsDonahue, Nancy Elizabeth (Author) / Brooks, Daniel (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
Marketing to the Hispanic Demographic: A Case Study in Major League Baseball According to the 2010 U.S. Census, a rough estimate of the current Hispanic population in the U.S. is 16.3% of the total population roughly 50.5 Million residents. Hispanics also currently have $1.5 Trillion in buying power. This number is only expected to grow at an exponential rate in the near future, and marketers need to understand what this means and how to prepare to market to the Hispanic demographic. Marketers need to be able to answer the vital question: "How do I market effectively to Hispanics?" Major League Baseball was chosen as the reference point for examples of how to market to Hispanics due to the large number MLB players that identify as Hispanic. MLB has recognized that their fans like to identify with players that look like them or know and understand their culture. Hispanic fans continue to grow a strong connection to the team and players through the common denominator of culture. Careful investigation of secondary sources, and direct interviews with front office employees from seven different Major League Baseball franchises allowed for a set of overall conclusions to be formed. The overall conclusions formulated were: the need to incorporate language, traditions, family, and above all culture into marketing when seeking to target Hispanics. The most successful teams who have implemented great Hispanic marketing initiatives have hired specific employees who are bilingual and bicultural. Hiring these employees and encouraging creativity and innovation is ultimately what will bring about success in marketing efforts. The last conclusion formulated was that the utmost important fact to remember is that marketing efforts need to show individuals being targeted that the institution targeting them cares about them as people in a sincere manner.
ContributorsYslas, Lizette Miranda (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Do more diverse teams create better outcomes, creatively and fiscally? Why do heterogeneous groups think more innovatively and create products that reach a wider audience? Diverse teams bring unique perspectives that force individuals to reimagine their world views and question what they know. This thesis focuses on the benefits of increased racial and gender diversity in the workplace. There is a dramatic difference in the number of women and people of color in tech companies generally, in STEM roles, and in leadership roles. The benefits of diverse teams (along all axis) is indisputable, yet companies still fight diversifying their employee base. Diversity in the workplace dramatically impacts the bottom line, but it is also incredibly important from a human rights perspective. The first step to reflecting the population's diversity ratio at all levels of business is educating the future leaders of America to its importance, both as a social justice initiative and a capitalistic one as well. I created and hosted a panel with local tech entrepreneurs and investors to discuss gender diversity, the struggles being a woman in business and solutions moving forward.
ContributorsRobinson, Sasha Raquel (Author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12