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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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A notable dilemma in the educational systems of current year is the lack of diversity in the faculty, administration, and curriculums. Diversity in education is colloquially understood to instill benefits in students that include development of sophisticated communication skills and heightened motivation, which may in turn have measurable benefits on

A notable dilemma in the educational systems of current year is the lack of diversity in the faculty, administration, and curriculums. Diversity in education is colloquially understood to instill benefits in students that include development of sophisticated communication skills and heightened motivation, which may in turn have measurable benefits on health. In an effort to articulate the impact of introducing greater variegation into these systems and vocalize recommendations toward incorporating diversity into existing educational systems, the history of minority groups in schooling systems was analyzed, as were common health concerns for these communities. To this end, local students from Arizona State University were surveyed about their perceptions on diverse populations within their educational system. Moreover, these groups were also polled about how the messaging they receive about health and diversity may impact self-perceptions about their own health, as well as how applicable that messaging is with their own experiences.

ContributorsFontes, Aaron (Author) / Kappes, Janelle (Thesis director) / Scribner, Christina (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2022-05
Description
This thesis addresses the opportunity for Psych for All to transform its intentions into impact throughout the Psychology Department, and later onto the greater Arizona State University campus and beyond. Psych for All is made up of both a faculty and student committee, with the student committee called Psych for

This thesis addresses the opportunity for Psych for All to transform its intentions into impact throughout the Psychology Department, and later onto the greater Arizona State University campus and beyond. Psych for All is made up of both a faculty and student committee, with the student committee called Psych for All and the faculty committee being known as Excellence, Access, and Inclusion: Psych for All. The main focus will be on how the committee members’ ideas can transform into tangible initiatives, and how a more structured committee will produce greater results. This transformation will be analyzed using Bolman and Deal’s four frames as presented in their book, Reframing Organizations. The four frames consist of human resource, structural, political, and symbolic. The utilization of each frame will aid in the impact and organizational functioning of Psych for All. The solutions presented in this paper include improving the culture within the committee, shifting the management of funds, assigning clear tasks, and strengthening the relationship between the faculty and student committees. Each of these solutions reflects a different Bolman and Deal Frame, and they all aim to improve the Psych for All committees. Through the implementation of these solutions, Psych for All will be able to effectively operate as an organization and create powerful initiatives impacting the lives of students. This process has been extremely enriching, and I am excited to have been given the opportunity to help enrich an organization I care deeply for. It is my goal that this analysis will aid Psych for All in their future initiatives and impact.
ContributorsThomas, Tayler (Author) / deLusé, Stephanie (Thesis director) / Pedram, Christina (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Psychology (Contributor) / Sanford School of Social and Family Dynamics (Contributor)
Created2024-05
Description
InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the benefits of InclusiTeach for personal development or satisfying curiosity.
ContributorsHollins, Emily (Author) / Garnett, Sarah (Co-author) / Mathur, Arnav (Co-author) / Mahesh, Nihara (Thesis director) / Robson, Nic (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2024-05
Description
The field of neuroscience continues to grow in findings and opportunity. Similarly, this Honor’s Thesis aims to increase the diversity within the field. This children's book, Making Sense of Your Senses seeks to foster an early interest in the wonders of the brain by making neuroscience accessible to young readers

The field of neuroscience continues to grow in findings and opportunity. Similarly, this Honor’s Thesis aims to increase the diversity within the field. This children's book, Making Sense of Your Senses seeks to foster an early interest in the wonders of the brain by making neuroscience accessible to young readers through comprehensible text and entertaining illustrations.
ContributorsOsman, Yara (Author) / Ali, Souad (Thesis director) / Bristol, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the benefits of InclusiTeach for personal development or satisfying curiosity.
ContributorsMahesh, Nihara (Author) / Mathur, Arnav (Thesis director) / Hollins, Emily (Committee member) / Garnett, Sarah (Committee member) / Robson, Nic (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor) / School of Applied Professional Studies (Contributor) / Department of Psychology (Contributor)
Created2024-05
Description
InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the

InclusiTeach is a student-created website resource aiming to enrich diversity awareness across employee bases nationwide to ultimately create a more inclusive workplace. The application is presented to employers as a time-saver in creating their own DEI efforts with an easily distributable mode of training, while everyday consumers can reap the benefits of InclusiTeach for personal development or satisfying curiosity.
ContributorsRobson, Nicolas (Author) / Garnett, Sarah (Co-author) / Mathur, Arnav (Co-author) / Hollins, Emily (Co-author) / Mahesh, Nihara (Co-author) / Byrne, Jared (Thesis director) / Thomasson, Anna (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and even unsupported throughout multiple aspects of the transfer process. To further understand the issues that are faced by transfer students throughout the transfer process, we conducted research to get a better understanding of exactly who transfer students are, what challenges they face, and how universities can better support these students so they are able to complete their baccalaureate. We compiled this research into an annotated bibliography and developed a presentation to discuss our findings, personal anecdotes, and the suggestions we have to help Barrett, the Honors College move towards a more transfer-receptive culture. All questions asked during the presentation have been documented.

ContributorsAutote, Abreanna (Author) / Loera, Cristian Peter (Co-author) / Ingram-Waters, Mary (Thesis director) / Abril, Lauren (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and

Students who transfer to a university from a community college are a diverse, resilient group of individuals who often face many challenges and barriers upon transitioning from a 2-year institution to a 4-year institution. Due to their upper-division status upon arrival at the university, transfer students are often overlooked and even unsupported throughout multiple aspects of the transfer process. To further understand the issues that are faced by transfer students throughout the transfer process, we conducted research to get a better understanding of exactly who transfer students are, what challenges they face, and how universities can better support these students so they are able to complete their baccalaureate. We compiled this research into an annotated bibliography and developed a presentation to discuss our findings, personal anecdotes, and the suggestions we have to help Barrett, the Honors College move towards a more transfer-receptive culture. All questions asked during the presentation have been documented.

ContributorsLoera, Cristian Peter (Author) / Autote, Aubreanna (Co-author) / Ingram-Waters, Mary (Thesis director) / Abril, Lauren (Committee member) / Hugh Downs School of Human Communication (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05