Filtering by
- All Subjects: Events
- All Subjects: diversity
- Creators: Watts College of Public Service & Community Solut
Service corps and service-focused leadership programs are popular approaches for higher education institutions to prepare their students to become civically engaged future leaders. It is established that integrating diverse students into higher education produces better educational outcomes through active thinking and decision-making as well as introducing students to new perspectives. This study aims to evaluate how effective recruitment practices in Arizona State University’s Next Generation Service Corps (NGSC) are at attracting diverse students. By reviewing the current literature on recruiting diverse candidates, best practices can be established. Data was collected through interviews with NGSC staff on their current recruitment strategies and personal concepts of diversity. Data was also collected from the current students in the program to determine the common channels of recruitment and reasons for their application. There was a misalignment in staff reported recruitment strategy and how students reported finding out about the program. A misalignment in the recruitment strategy and application questions with NGSC staff’s desired traits for applicants was also found. With this in mind, this research provides staff with a full picture of the current state of their recruiting practices and identifies areas for improvement.
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.
Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.
Fundraising is a difficult yet critical function of nonprofit organizations. Special events make up a portion of fundraising strategy, and this project covers the basic components for throwing an inaugural event – one that the nonprofit organization has not done before but would like to continue to host regularly, typically annually – as it compares to my personal experience spearheading the Inaugural EmpoweRanch Roundup. When organizing any event, the first step is to define the purpose of the event by establishing a vision and goals. When establishing the purpose, consider what the funds from the event will directly pay for— the more specific you can get, the better. Donors want to see the impact they are making through their contributions, which will be clear if the purpose and projected profit allocation is communicated well. After establishing the time, date, and location, one should consider staff structure, volunteer management, organization, budgeting, print and digital marketing, social media marketing, risk management, site operations, food and beverage, accessibility, and sponsorships. Sponsorships become increasingly important depending on the budget for the event. After the execution of the event, it is important to evaluate and consider what improvements could be made if the event were to be reproduced. Evaluate if the event as a whole accomplished the purpose and goals established at the beginning of the process as well as how each component of the event and its production contributed to the purpose and goals.