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In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as

In my exploration of the expectations of customer service that people have in regards to their visits at Starbucks retail stores, I will utilize Laswell's Model of Communication and the theory of symbolic interactionism to guide my findings. These overarching ideas provide a foundation for understanding the communication process as a whole, and will therefore allow us to extract meaningful information from regular interactions between Starbucks employees and consumers. Additionally, my goal is for these discoveries to produce insight in regards to critical customer service qualities that other businesses should incorporate into their own customer service programs in order to find success.
ContributorsRomero, Felipe Antonio (Author) / Martin, Judith (Thesis director) / Robinson, Jennifer (Committee member) / Propes, Rebecca (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2014-12
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Creating a strong brand enables companies to create a loyal customer base that leads to success and profitability. Companies can acquire this success through the right mix of marketing techniques and company strategies that consumers see as important. They may need to think outside of traditional marketing and focus on

Creating a strong brand enables companies to create a loyal customer base that leads to success and profitability. Companies can acquire this success through the right mix of marketing techniques and company strategies that consumers see as important. They may need to think outside of traditional marketing and focus on how they can create a unique experience that their customer will enjoy and only be able to receive from that specific company. The Starbucks Corporation has been able to create this experience that has created an astonishing customer base and loyalty to their brand. Through the initial research of various marketing and sociological perspectives, an experiment was created that could measure whether consumer loyalty was the driving force behind consumer purchases. In order to measure this, it is necessary to distinguish between a desire for the products and a loyalty to the brand.
ContributorsSinger, Fallon Alicia (Co-author) / Yu, Michelle (Co-author) / Machas, Melina (Co-author) / Eaton, John (Thesis director) / Fey, Richard (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor)
Created2014-05
Description

This thesis focuses on ethics and explains some of its features, specifically the concept of moral consideration, rights, and interests, through three leading ethical theories in the field, utilitarianism, virtue ethics, and duty ethics. In this framework, environmental ethics is explored through three popular theories in the community, anthropocentrism, non-anthropocentrism,

This thesis focuses on ethics and explains some of its features, specifically the concept of moral consideration, rights, and interests, through three leading ethical theories in the field, utilitarianism, virtue ethics, and duty ethics. In this framework, environmental ethics is explored through three popular theories in the community, anthropocentrism, non-anthropocentrism, and holism. Furthermore, organisational ethics is discussed in the context of environmental ethics through a case study of America’s famous coffee giant Starbucks. The coffee company is used to discuss business ethics and explores some of the practices already implemented, what works, what does not, what can be done, and the critical role its members play. Moreover, the thesis argues that environmental ethics is necessary to address and mitigate sustainability challenges and create models of business that consider the natural world in its entirety.

ContributorsAvolio, Luca (Author) / Glover, Christopher (Thesis director) / Niebuhr, Robert (Committee member) / Fazel, Valerie Margaret (Committee member) / Barrett, The Honors College (Contributor) / College of Integrative Sciences and Arts (Contributor) / School of Sustainability (Contributor) / Hugh Downs School of Human Communication (Contributor)
Created2023-05