Through the use of Arizona State University’s Founders Lab, our group of four Barrett, the Honors College Students completed a research thesis regarding the interest of college students in a sleep light technology product. The National Aeronautics and Space Administration (NASA) pioneered a sleep light technology with the ability to regulate melatonin production and circadian rhythm, resulting in an improvement of sleep quality. The technology was originally invented for astronauts to improve their sleep while in space on a spacecraft. Utilizing this technology, our group performed extensive market research with the intention of determining if college students would be interested in purchasing a consumer product incorporating the sleep light technology. We created a brand called Rhythm Illumination and began by building a website and brand guide. Next, we utilized Google Forms to generate responses to a variety of questions regarding current sleep habits, current sleep problems, and whether or not there was interest in a product like this. After determining that college students have room for sleep quality improvement and there is interest in this kind of product, we worked towards our goal of gaining traction for the product. We decided to utilize both Google Analytics results and a Zoom event’s attendance as proof of interest in our product. Google Analytics revealed over one hundred unique users on our Rhythm Illumination website. We also had eleven event attendees. Between these two tools, our team was able to conclude that there is interest among college students for a consumer product utilizing NASA’s sleep light technology.

The purpose of this thesis study was to market a favorable solution to reduce stress levels and improve the quality of sleep for young adults by using a piece of technology developed by NASA. This technology was a lighting system initially designed to help astronauts regulate their circadian rhythms in space, and our goal was to find a suitable market for this type of product. Our team wanted to focus on college students because they often suffer from high anxiety and stress levels, which affects their overall productiveness in study rooms and dorms. After conducting research and interviewing students on the ASU campus, we wanted to market a solution that incorporates the same technology, but is also able to adjust lighting intensity and color. Taking this solution, our group setup demonstration rooms in Noble Library to collect data from students who would be interested in seeing more of this product on campus. Additionally, a Facebook advertisement campaign was launched to promote our website and gain any other feedback. Ultimately, these two methods of outreach proved to be a huge success, and there was a significant amount of interest in this product, validating that there is a potential market.