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- All Subjects: Supply Chain Management
- All Subjects: Supply Chains
- Creators: Printezis, Antonios
- Member of: Theses and Dissertations
Description
Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This is a creative thesis project on the topic of the third party logistics industry, and the improvements that are possible through the implementation of goods to person technologies. The scope of the project entails the relationship between Company X, which is a third party logistics provider, and Company Y, a major toy retailer. This thesis identifies current trends for the third party logistics industry such as rising operating costs and average savings achieved through these business relationships. After identifying the negative trends that Company X is vulnerable to such as high human resources costs, and cost of quality issues. Given the findings derived from industry data, a final recommendation was settled on to improve productivity and ultimately reduce the use of temporary labor for Company X. The implementation of a goods to person technology solution provides the opportunity to reduce hours of operation, man hours, as well as direct and indirect costs such as labor. Research has proven that firms operating in the retail industry rely heavily on temporary labor to handle the seasonal demand brought by the holidays, thus this recommendation could be applied to a variety of operations. The data compiled throughout this thesis have major implications for the third party logistics industry and achieving long term profitability in operations management.
ContributorsFonseca, Tanner (Author) / Printezis, Antonios (Thesis director) / Kellso, James (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study was conducted to better understand the making and measuring of renewable energy goals by the federal government. Three different energy types are studied: wind, solar, and biofuel, for two different federal departments: the Department of Defense and the Department of Energy. A statistical analysis and a meta-analysis of current literature will be the main pieces of information. These departments and energy types were chosen as they represent the highest potential for renewable energy production. It is important to understand any trends in goal setting by the federal government, as well as to understand what these trends represent in terms of predicting renewable energy production. The conclusion for this paper is that the federal government appears to set high goals for renewable energy initiatives. While the goals appear to be high, they are designed based on required characteristics described by the federal government. These characteristics are most often technological advancements, tax incentives, or increased production, with tax incentives having the highest priority. However, more often than not these characteristics are optimistic or simply not met. This leads to the resetting of goals before any goal can be evaluated, making it difficult to determine the goal-setting ability of the federal government.
ContributorsStapleton, Andrew (Co-author) / Charnell, Matthew (Co-author) / Printezis, Antonios (Thesis director) / Kull, Thomas (Committee member) / Barrett, The Honors College (Contributor) / Chemical Engineering Program (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The purpose of this thesis is to gain a more nuanced understanding of what research is currently going on in the academic realm of supply chain management. This thesis is composed of two parts. The first part contains summaries and personal takeaways from four different supply chain management seminars that were put on by professors who were visiting the ASU campus. These seminars include general topics such as RFID readability, supply chain cash conversion cycles, risk management within the healthcare supply chain, and building trust and trustworthiness in global business. The second part of the thesis will then use a literature review to expand upon the topic of risk management within the healthcare supply chain, and to explore how previous research ties into the current happenings of the industry, as well as its future implications.
ContributorsHemzacek, Noah (Author) / Printezis, Antonios (Thesis director) / Choi, Thomas (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Goal of paper: To discuss the benefits and detractors of asteroid mining, and whether this is a task that should be undertaken now, or if something needs to change before real strides can be made in the field. Findings: After research and looking at what companies are currently doing, I have found several different benefits and detractors of asteroid mining. The main benefit of asteroid mining is acquiring the resources at the end of the project, whether those resources are raw metals being brought back to Earth or water that will be used as fuel for deep space travel. Those resources are extremely valuable and can create a huge profit for the company that acquires them. However, these resources can take an extremely long time to acquire, at least 20 years. So, while this industry can be extremely lucrative, it may take quite a long time and will need plenty of funding and side ventures to stay afloat long enough to reach that goal. Overall, if financed properly asteroid mining can be extremely profitable.
ContributorsScheven, Spenser (Author) / Choi, Thomas (Thesis director) / Printezis, Antonios (Committee member) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
The purpose of this thesis is to gain a greater understanding of Ph. D research and how general research in the field of supply chain management and operations is being conducted in 2017. In order to gain a greater understanding, this thesis contains summaries and personal perspectives on four different supply chain management and operations seminars from visiting professors. There is also an expanded examination of the research area from the fourth seminar, process compliance. Multiple literature sources were used to construct a perspective on process development, process standardization, and process compliance origins and current state.
ContributorsBerg, Paul Joseph (Author) / Taylor, Todd (Thesis director) / Printezis, Antonios (Committee member) / Department of Finance (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The thesis outlines five feasible technologies that can be implemented to assist Arizona State University (ASU) in its attempt to increase its water sustainability practices. After collaborating with internal contacts from ASU's Sustainability department, a plan was initiated to research, inform, and recommend the best technological solution and potential vendor for ASU. Information on the vendor is included in the analysis describing the company's history, its service offerings, and application of the technology mentioned using case studies. Potential vendors were contact by phone and additional research was conducted using the each of the company's website to gather more information such a charts and graphs. ASU's current negotiations with its main vendor, Sustainable Water, assisted in establishing benchmarks needed to be able to compare other potential vendors. Each technology was researched extensively using metrics such as energy efficiency, aesthetics, footprint, purification capacity, and odor. The team had difficulties gathering specific data due to the hesitations of companies divulging proprietary information. As much information was gathered to analyze and provide a comparison with each vendor using a ranked and weighted system. Rating the technologies took into considerations the needs of ASU, the offerings of the potential vendor, and the technological capacities and capabilities. The technologies mentioned each had distinct features differing it from one another. However, each technology also had its tradeoffs. Ultimately, it was found that the most feasible, realistic and most aesthetically pleasing solution was Sustainable Water. After careful analysis, it is recommended to continue discussions with Sustainable Water to meet the needs and goals of ASU's water sustainability initiatives.
ContributorsReid, Tatiana (Co-author) / MacDonaldo, Ariane (Co-author) / Printezis, Antonios (Thesis director) / Alberhasky, JoEllen (Committee member) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Digital identification technology is the unsung hero of the LEAN manufacturing, Six sigma quality, and supply chain management movements. By tethering the physical to the digital world digital identification has helped usher industry into the information age. Today this technology continues to become more pervasive and advanced, in the future it is likely that it will have an even larger role to play. In this paper ten sources of current (last 12 months) academic literature will be reviewed in conjunction with two GE cases taken from personal experience in order to better understand the current applications and future trajectory of digital identification. The basis of this paper will be derived from understanding how the most prevalent form of digital identification, barcode is used to increase the efficiency and effectiveness of internal and external business operations. This "current state" knowledge will act as a benchmark to understand the potential diffusion and impact of future digital tracking technologies. The exploration of "up and coming" technologies will lead into a RFID technology deep dive encompassing its current applications and the frictions preventing widespread (barcode scale) implementation. In conclusion the "future state" of how RFID and more complex embedded communication devices will expand the scope of benefits granted by digital identification through a phenomenon known as the internet of things, along with the factors effecting its adoption will be discussed.
ContributorsCampbell, Ross Bradley (Author) / Printezis, Antonios (Thesis director) / Taylor, Todd (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use advanced analytic techniques and algorithms to optimize every aspect of supply chain management. This includes aspects like inventory optimization, portfolio management, network design, production scheduling, fleet planning, supplier evaluation, and others. The benefit of these analytic techniques is a reduction in costs as well as an improvement in overall supply chain performance and efficiencies. The paper begins with a short historical context on business analytics and optimization then moves on to the impact and application of analytics in the supply chain today. Following that the implications of big data are explored, along with how a company might begin to take advantage of big data and what challenges a firm may face along the way. The current tools used by supply chain professionals are then discussed. There is then a section on the most up and coming technologies; the internet of things, blockchain technology, additive manufacturing (3D printing), and machine learning; and how those technologies may further enable the successful use of analytics to improve supply chain management. Companies that do take advantage of analytics in their supply chains are sure to maintain a competitive advantage over those firms that fail to do so.
ContributorsCotton, Ryan Aaron (Author) / Taylor, Todd (Thesis director) / Arora, Hina (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
The Supply Chain Management department's alternative thesis allows students to explore multiple areas of the supply chain field through sponsored seminars. The goal is to expose the student to research in various aspects of supply chain that they may not study during their curriculum. The author of this thesis summarizes the seminars that they attended, delving into the following topics: how social networks affect service providers, presented by Gad Allon of The Wharton School at University of Pennsylvania; unauthorized subcontracting, presented by Felipe Caro of the UCLA Anderson School of Management; contract negotiation, presented by Elena Katok of the University of Texas at Dallas; and electronic compliance monitoring, presented by Bradley Staats of the University of North Carolina. The summaries include an explanation of the topic presented by the researcher, the process by which the study was conducted, an analysis of the data and results, and an in-depth look at how the research relates to the supply chain field. Additionally, in accordance with the requirements of the alternative thesis, the author also collects a research anthology of fifteen scholarly articles related to one of the seminar topics. The author chose to focus on the seminar presented by Bradley Staats and how electronic monitoring can affect hand hygiene compliance through the use of RFID in a hospital setting. The author focused their research on the three sub-topics of this seminar: business process monitoring, RFID technology, and compliance. In addition to the summaries of the seminars attended and the annotated research anthology, the author includes a note to provide insight as to why they were interested electronic process compliance monitoring for the purpose of their thesis.
ContributorsBeck, Devon Ashley (Author) / Choi, Thomas (Thesis director) / Printezis, Antonios (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12