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Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty

Millennials are the group of people that make up the newer generation of the world's population and they are constantly surrounded by technology, as well as known for having different values than the previous generations. Marketers have to adapt to newer ways to appeal to millennials and secure their loyalty since millennials are always on the lookout for the next best thing and will "trade up for brands that matter, but trade down when brand value is weak", it poses a challenge for the marketing departments of companies (Fromm, J. & Parks, J.). The airline industry is one of the fastest growing sectors as "the total number of people flying on U.S. airlines will increase from 745.5 million in 2014 and grow to 1.15 billion in 2034," which shows that airlines have a wider population to market to, and will need to improve their marketing strategies to differentiate from competitors (Power). The financial sector also has a difficult time reaching out to millennials because "millennials are hesitant to take financial risks," as well as downing in college debt, while not making as much money as previous generations (Fromm, J. & Parks, J.). By looking into the marketing strategies, specifically using social media platforms, of the two industries, an understanding can be gathered of what millennials are attracted to. Along with looking at the marketing strategies of financial and airline industries, I looked at the perspectives of these industries in different countries, which is important to look at because then we can see if the values of millennials vary across different cultures. Countries chosen for research to further examine their cultural differences in terms of marketing practices are the United States and England. The main form of marketing that was used for this research were social media accounts of the companies, and seeing how they used the social networking platforms to reach and engage with their consumers, especially with those of the millennial generation. The companies chosen for further research for the airline industry from England were British Airways, EasyJet, and Virgin Atlantic, while for the U.S. Delta Airlines, Inc., Southwest Airlines, and United were chosen. The companies chosen to further examine within the finance industry from England include Barclay's, HSBC, and Lloyd's Bank, while for the U.S. the banks selected were Bank of America, JPMorgan Chase, and Wells Fargo. The companies for this study were chosen because they are among the top five in their industry, as well as all companies that I have had previous interactions with. It was meant to see what the companies at the top of the industry were doing that set them apart from their competitors in terms of social media marketing content and see if there were features they lacked that could be changed or improvements they could make. A survey was also conducted to get a better idea of the attitudes and behaviors of millennials when it comes to the airline and finance industries, as well as towards social media marketing practices.
ContributorsPathak, Krisha Hemanshu (Author) / Kumar, Ajith (Thesis director) / Arora, Hina (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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For the Supply Chain Management Alternative Thesis, I was required to attend 4 research seminars. After attending all four seminars, I wrote a summary for each one and then did my own research on a subject from one of the seminars. I selected the lecture from Mahyar Eftekhar to do

For the Supply Chain Management Alternative Thesis, I was required to attend 4 research seminars. After attending all four seminars, I wrote a summary for each one and then did my own research on a subject from one of the seminars. I selected the lecture from Mahyar Eftekhar to do more research on due to my passion of humanitarian work. The lecture delivered by Mahyar Eftekhar on September 27th, 2018 there was a question being asked, “How to improve service delivery, considering the peculiar characteristics of humanitarian supply chains?”. This question can either cost a company a lot of money or save it a lot of money. The problem is how do you reduce risk for a supply chain in humanitarian work? The objective of my research is to find different solutions on risk mitigation for humanitarian organizations and how to bring down costs for the supply chains that these organizations have. Risk mitigation can be difficult for events that happen randomly, but there are ways to help reduce risk. Reducing risk is key to humanitarian supply chains because it can save money for companies that have financial restrictions. Humanitarian supply chains are much different from typical supply chains, due to what is at stake. These supply chains cannot fail, because if they do lives will be put in danger. Disasters can happen at any moment and can range from all different types. Being prepared for the worst case scenario is important in humanitarian efforts in order to bring down costs and save lives.
ContributorsDominguez, Brady (Author) / Printezis, Antonios (Thesis director) / Oke, Adegoke (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use

This thesis, through a thorough literature and content review, discusses the various ways that data analytics and supply chain management intersect. Both fields have been around for a while, but are incredibly aided by the information age we live in today. Today's ERP systems and supply chain software packages use advanced analytic techniques and algorithms to optimize every aspect of supply chain management. This includes aspects like inventory optimization, portfolio management, network design, production scheduling, fleet planning, supplier evaluation, and others. The benefit of these analytic techniques is a reduction in costs as well as an improvement in overall supply chain performance and efficiencies. The paper begins with a short historical context on business analytics and optimization then moves on to the impact and application of analytics in the supply chain today. Following that the implications of big data are explored, along with how a company might begin to take advantage of big data and what challenges a firm may face along the way. The current tools used by supply chain professionals are then discussed. There is then a section on the most up and coming technologies; the internet of things, blockchain technology, additive manufacturing (3D printing), and machine learning; and how those technologies may further enable the successful use of analytics to improve supply chain management. Companies that do take advantage of analytics in their supply chains are sure to maintain a competitive advantage over those firms that fail to do so.
ContributorsCotton, Ryan Aaron (Author) / Taylor, Todd (Thesis director) / Arora, Hina (Committee member) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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This thesis looks at the digitalization process holistically. It recognizes that for a digitalization initiative to be successful, it takes input from multiple departments and experts from diverse backgrounds. This paper will be evaluating the interconnectivity needed between the supply chain and human resources departments to spearhead the creation of

This thesis looks at the digitalization process holistically. It recognizes that for a digitalization initiative to be successful, it takes input from multiple departments and experts from diverse backgrounds. This paper will be evaluating the interconnectivity needed between the supply chain and human resources departments to spearhead the creation of a digitalization team. Both sectors must have a firm understanding of the other’s needs, in order to acquire, train, and maintain people who will have the necessary hard and soft skills to develop the digital processes. After conducting extensive research around hiring and training, the researchers identified several best practices that companies can utilize to build a successful digital logistics team. Regarding hiring, companies can improve their current practices by collaborating with universities to create synergy between enterprise needs and college curriculum, as well as utilizing talent acquisition data analytics. They must also employ targeted recruiting strategies to attract high-quality talent and create explicit and attractive job postings. In addition to hiring, companies must also continuously improve their training initiatives to ensure their team’s success. In order to do so, firms should conduct training needs analysis, personalize training using technology, offer non-traditional learning modalities, provide holistic supply chain training, and create a learning culture.

ContributorsRogers, Morgan Leigh (Co-author) / Veverka, Madison (Co-author) / Byrne, Jared (Thesis director) / Locke, Sandy (Committee member) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The surge of United States high-tech firms offshoring operations to China was driven by economic incentives of the early 1990s, low costs of labor, and ample access to an abundance of resources required in high-tech manufacturing. The dawn of the 21st century served as the advent of technological advancement and

The surge of United States high-tech firms offshoring operations to China was driven by economic incentives of the early 1990s, low costs of labor, and ample access to an abundance of resources required in high-tech manufacturing. The dawn of the 21st century served as the advent of technological advancement and innovation in congruence with China’s rapid ascension as a prime high-tech manufacturing hub. However, increased allegations of foreign intellectual property (IP) infringement in outsourced research and development (R&D) and manufacturing on behalf of China’s state-owned enterprises (SOE) have evoked concern amongst international speculators, who allege China of weakened intellectual property enforcement and collusive tactics with state-owned enterprises in the cultivation of an anti-competitive marketplace. This thesis applies a trilateral approach to determine the optimal legal, supply chain management, and business strategies to safeguard the intellectual property of high-tech firms with outsourced operations in China.<br/><br/>Firstly, this thesis explores China’s rapid acceleration of manufacturing capabilities in tandem with nationalist initiatives, historical background, and subsequent influence cultural notions; aspirations in attaining global dominance as a high-tech innovator via nationalist programs and incentives. Succeeding is a comparative analysis of intellectual property between the United States and China, associations between intellectual property protection and economic development, and global intellectual property agreeance as set forth by the World Trade Organization (WTO). Following is a legal analysis of China, which assesses legislation, judicial structure, and litigation. Lastly, is an assessment of supply chain management in China, which assesses high-tech outsourcing practices, the vulnerability of intellectual property in research and development, instances of patent infringement, unfair licensing practices, and trade secret misappropriation.

ContributorsPlunkett, Nina (Author) / Collins, Gregory (Thesis director) / Oke, Adegoke (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

The process of producing enormous amounts of ephemeral clothing at accelerated rates, known as fast fashion, creates significant environmental and societal issues. The phenomenon of fast fashion rose due to globalization, economic factors, lack of legislation, and the advancement of technology. Governments, companies, and consumers must work together to create

The process of producing enormous amounts of ephemeral clothing at accelerated rates, known as fast fashion, creates significant environmental and societal issues. The phenomenon of fast fashion rose due to globalization, economic factors, lack of legislation, and the advancement of technology. Governments, companies, and consumers must work together to create more sustainable retail supply chains. I have gathered information from interviews with individuals in the sustainable fashion industry, books, case studies, online reports, and newspaper articles. Based on my research, I recommend that companies should target wealthier consumers, develop a common language concerning sustainability, invest in sustainable fibers, and listen to factory employees for solutions to improve their working conditions. I also advise that the U.S governments should revise fashion copyright laws and international governments should emphasize regulations concerning the fashion industry. Lastly, consumers should adopt a price-per-wear mindset and utilize resale options. Overall, while perfect sustainability is improbable, consumers, governments, and companies should not use this as an excuse to avoid responsibility.

ContributorsWillner, Allison (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

The purpose of this thesis is to gain exposure to current supply chain research topics through attendance of four seminars. The first portion of this paper includes summaries of each of the four seminars that I attended. These summaries are followed by an analysis of sustainable Styrofoam alternatives with a

The purpose of this thesis is to gain exposure to current supply chain research topics through attendance of four seminars. The first portion of this paper includes summaries of each of the four seminars that I attended. These summaries are followed by an analysis of sustainable Styrofoam alternatives with a focus on factors deterring widespread use of these alternatives. This topic relates to the first seminar I attended, presented by Dr. Karen Donohue from the University of Minnesota. Specific areas of Donohue’s presentation — the shift toward e-commerce, and consolidated shipping with reduced packaging— sparked my interest in available alternatives for a popular, but unsustainable, packaging material: Styrofoam. I primarily considered journals and articles for the second portion of this thesis, but I also investigated these alternatives through visiting manufacturer websites discussing available products, production processes, and other available information.

ContributorsSchwartzott, Cassidy (Author) / Printezis, Antonios (Thesis director) / Oke, Adegoke (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
Description

The Russian invasion of Ukraine began in February 2022, and has caused a ripple effect of global supply disruptions. The United States, Canada, EU and other allies have responded to the Russian invasion of Ukraine by sanctioning imports from Russia in an attempt to isolate their economy. However, some countries

The Russian invasion of Ukraine began in February 2022, and has caused a ripple effect of global supply disruptions. The United States, Canada, EU and other allies have responded to the Russian invasion of Ukraine by sanctioning imports from Russia in an attempt to isolate their economy. However, some countries that have not placed trade sanctions on Russia are taking advantage of the opportunity to import from Russia. By integrating import data from Panjiva into a geospatial mapping tool, ArcGIS, global trade patterns can be visualized to understand how global trade is impacted, the effectiveness of Western sanctions on Russia, and potential substitution effects on trade flows from one country to another. First, six key commodities and three countries were identified based on preliminary data analysis. After further analysis, it can be concluded that the Russian sanctions were not effective at isolating their economy for two reasons: certain commodities are critical to our modern lifestyles and some countries took advantage of Western trade sanctions on Russia and increased global trade. In an attempt to diversify their supply, many firms sourced from countries other than Russia, but oftentimes commodities are still sourced from Russia. Lack of supply chain visibility prevents business leaders from making the most efficient supply networks that are in alignment with government regulations.

ContributorsWilliams, Sara (Author) / Wiedmer, Robert (Thesis director) / Toro, Matthew (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2023-05
ContributorsWilliams, Sara (Author) / Wiedmer, Robert (Thesis director) / Toro, Matthew (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2023-05
ContributorsWilliams, Sara (Author) / Wiedmer, Robert (Thesis director) / Toro, Matthew (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2023-05