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This work challenges the conventional perceptions surrounding the utility and use of the CMS Open Payments data. I suggest unconsidered methodologies for extracting meaningful information from these data following an exploratory analysis of the 2014 research dataset that, in turn, enhance its value as a public good. This dataset is

This work challenges the conventional perceptions surrounding the utility and use of the CMS Open Payments data. I suggest unconsidered methodologies for extracting meaningful information from these data following an exploratory analysis of the 2014 research dataset that, in turn, enhance its value as a public good. This dataset is favored for analysis over the general payments dataset as it is believed that generating transparency in the pharmaceutical and medical device R&D process would be of the greatest benefit to public health. The research dataset has been largely ignored by analysts and this may be one of the few works that have accomplished a comprehensive exploratory analysis of these data. If we are to extract valuable information from this dataset, we must alter both our approach as well as focus our attention towards re-conceptualizing the questions that we ask. Adopting the theoretical framework of complex systems serves as the foundation for our interpretation of the research dataset. This framework, in conjunction with a methodological toolkit for network analysis, may set a precedent for the development of alternative perspectives that allow for novel interpretations of the information that big data attempts to convey. By thus proposing a novel perspective in interpreting the information that this dataset contains, it is possible to gain insight into the emergent dynamics of the collaborative relationships that are established during the pharmaceutical and medical device R&D process.
Created2016-05
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Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly

Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly commercial properties, not only interacts with the surrounding economy, it reflects it. Alive with tenancy, each and every commercial investment property provides a microeconomic view of businesses that make up the local economy. Management of commercial investment real estate captures this economic snapshot in a unique abundance of untapped statistical data. While analysis of such data is undeniably valuable, the efforts involved with this process are time consuming. Given this unutilized potential our team has develop proprietary software to analyze this data and communicate the results automatically though and easy to use interface. We have worked with a local real estate property management and ownership firm, Reliance Management, to develop this system through the use of their current, historical, and future data. Our team has also built a relationship with the executives of Reliance Management to review functionality and pertinence of the system we have dubbed, Reliance Dashboard.
ContributorsBurton, Daryl (Co-author) / Workman, Jack (Co-author) / LePine, Marcie (Thesis director) / Atkinson, Robert (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company

The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
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Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in

The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
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Description
As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at

As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at an unbelievable rate. Retailers are able to collect and analyze data from both their physical stores and e-commerce platforms, placing them in a unique position to be able to fully capitalize on the power of Big Data. This thesis is an examination of Big Data and how marketers can use it to create better experiences for consumers. Insights generated from the use of Big Data can result in increased customer engagement, loyalty, and retention for an organization. Businesses of all sizes, whether it be enterprise, small-to-midsize, and even solely e-commerce organizations have successfully implemented Big Data technology. However, there are issues regarding challenges and the ethical and legal concerns that need to be addressed as the world continues to adopt the use of Big Data analytics and insights. With the abundance of data collected in today's digital world, marketers must take advantage of available resources to improve the overall customer experience.
ContributorsHaghgoo, Sam (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
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Description
The Skin Cancer Awareness Campaign at Arizona State University is a honors creative project which was implemented to educate young people on the importance of preventative skin care and the risk behaviors that lead to skin cancer, especially tanning bed use and the lack of sun screen use. The primary

The Skin Cancer Awareness Campaign at Arizona State University is a honors creative project which was implemented to educate young people on the importance of preventative skin care and the risk behaviors that lead to skin cancer, especially tanning bed use and the lack of sun screen use. The primary goals of this campaign included understanding why students engage in these risk behaviors, raising awareness about the consequences of these behaviors, and donating to the cause of skin cancer treatment and education.
ContributorsHaynes, Morgan Myha (Author) / Parmentier, Mary Jane (Thesis director) / Bowman, Diana (Committee member) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description

In recent years, biological research and clinical healthcare has been disrupted by the ability to retrieve vast amounts of information pertaining to an organism’s health and biological systems. From increasingly accessible wearables collecting realtime biometric data to cutting-edge high throughput biological sequencing methodologies providing snapshots of an organism’s molecular profile,

In recent years, biological research and clinical healthcare has been disrupted by the ability to retrieve vast amounts of information pertaining to an organism’s health and biological systems. From increasingly accessible wearables collecting realtime biometric data to cutting-edge high throughput biological sequencing methodologies providing snapshots of an organism’s molecular profile, biological data is rapidly increasing in its prevalence. As more biological data continues to be harvested, artificial intelligence and machine learning are well positioned to aid in leveraging this big data for breakthrough scientific outcomes and revolutionized medical care. <br/><br/>The coming decade’s intersection between biology and computational science will be ripe with opportunities to utilize biological big data to advance human health and mitigate disease. Standardization, aggregation and centralization of this biological data will be critical to drawing novel scientific insights that will lead to a more robust understanding of disease etiology and therapeutic avenues. Future development of cheaper, more accessible molecular sensing technology, in conjunction with the emergence of more precise wearables, will pave the road to a truly personalized and preventative healthcare system. However, with these vast opportunities come significant threats. As biological big data advances, privacy and security concerns may hinder society's adoption of these technologies and subsequently dampen the positive impacts this information can have on society. Moreover, the openness of biological data serves as a national security threat given that this data can be used to identify medical vulnerabilities in a population, highlighting the dual-use implications of biological big data. <br/><br/>Additional factors to be considered by academia, private industry, and defense include the ongoing relationship between science and society at-large, as well as the political and social dimensions surrounding the public’s trust in science. Organizations that seek to contribute to the future of biological big data must also remain vigilant to equity, representation and bias in their data sets and data processing techniques. Finally, the positive impacts of biological big data lie on the foundation of responsible innovation, as these emerging technologies do not operate in standalone fashion but rather form a complex ecosystem.

ContributorsDave, Nikhil (Author) / Johnson, Brian David (Thesis director) / Dudley, Sean (Committee member) / Levinson, Rachel (Committee member) / School for the Future of Innovation in Society (Contributor) / School of Life Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05