Matching Items (7)
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- Creators: Computer Science and Engineering Program
- Creators: Department of Management
Description
Twitter, the microblogging platform, has grown in prominence to the point that the topics that trend on the network are often the subject of the news and other traditional media. By predicting trends on Twitter, it could be possible to predict the next major topic of interest to the public. With this motivation, this paper develops a model for trends leveraging previous work with k-nearest-neighbors and dynamic time warping. The development of this model provides insight into the length and features of trends, and successfully generalizes to identify 74.3% of trends in the time period of interest. The model developed in this work provides understanding into why par- ticular words trend on Twitter.
ContributorsMarshall, Grant A (Author) / Liu, Huan (Thesis director) / Morstatter, Fred (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2015-05
Description
Investment real estate is unique among similar financial instruments by nature of each property's internal complexities and interaction with the external economy. Where a majority of tradable assets are static goods within a dynamic market, real estate investments are dynamic goods within a dynamic market. Furthermore, investment real estate, particularly commercial properties, not only interacts with the surrounding economy, it reflects it. Alive with tenancy, each and every commercial investment property provides a microeconomic view of businesses that make up the local economy. Management of commercial investment real estate captures this economic snapshot in a unique abundance of untapped statistical data. While analysis of such data is undeniably valuable, the efforts involved with this process are time consuming. Given this unutilized potential our team has develop proprietary software to analyze this data and communicate the results automatically though and easy to use interface. We have worked with a local real estate property management and ownership firm, Reliance Management, to develop this system through the use of their current, historical, and future data. Our team has also built a relationship with the executives of Reliance Management to review functionality and pertinence of the system we have dubbed, Reliance Dashboard.
ContributorsBurton, Daryl (Co-author) / Workman, Jack (Co-author) / LePine, Marcie (Thesis director) / Atkinson, Robert (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management (Contributor) / Computer Science and Engineering Program (Contributor)
Created2015-05
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
Description
The Barrett, the Honors College Internships and Research Department provides information regarding internship and research position availabilities, generates greater exposure to various companies and organizations seeking student help, and offers students assistance in applying for employment. The office's current objectives are to increase student engagement and escalate student success in internship and research involvement. The application of marketing resources requires evaluation and improvement in order to increase attendance at the events held by the office each semester, which have consistently received disappointing turnouts. This study examines the marketing communication channels currently used in order to productively correlate these channels with event attendance.
ContributorsVillemez, Hallie Katherine (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Russo, Lianne (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2013-12
Description
As the use of Big Data gains momentum and transitions into mainstream adoption, marketers are racing to generate valuable insights that can create well-informed strategic business decisions. The retail market is a fiercely competitive industry, and the rapid adoption of smartphones and tablets have led e-commerce rivals to grow at an unbelievable rate. Retailers are able to collect and analyze data from both their physical stores and e-commerce platforms, placing them in a unique position to be able to fully capitalize on the power of Big Data. This thesis is an examination of Big Data and how marketers can use it to create better experiences for consumers. Insights generated from the use of Big Data can result in increased customer engagement, loyalty, and retention for an organization. Businesses of all sizes, whether it be enterprise, small-to-midsize, and even solely e-commerce organizations have successfully implemented Big Data technology. However, there are issues regarding challenges and the ethical and legal concerns that need to be addressed as the world continues to adopt the use of Big Data analytics and insights. With the abundance of data collected in today's digital world, marketers must take advantage of available resources to improve the overall customer experience.
ContributorsHaghgoo, Sam (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2014-05
Big Data Network Analysis of Genetic Variation and Gene Expression in Individuals with Breast Cancer
Description
The advent of big data analytics tools and frameworks has allowed for a plethora of new approaches to research and analysis, making data sets that were previously too large or complex more accessible and providing methods to collect, store, and investigate non-traditional data. These tools are starting to be applied in more creative ways, and are being used to improve upon traditional computation methods through distributed computing. Statistical analysis of expression quantitative trait loci (eQTL) data has classically been performed using the open source tool PLINK - which runs on high performance computing (HPC) systems. However, progress has been made in running the statistical analysis in the ecosystem of the big data framework Hadoop, resulting in decreased run time, reduced storage footprint, reduced job micromanagement and increased data accessibility. Now that the data can be more readily manipulated, analyzed and accessed, there are opportunities to use the modularity and power of Hadoop to further process the data. This project focuses on adding a component to the data pipeline that will perform graph analysis on the data. This will provide more insight into the relation between various genetic differences in individuals with breast cancer, and the resulting variation - if any - in gene expression. Further, the investigation will look to see if there is anything to be garnered from a perspective shift; applying tools used in classical networking contexts (such as the Internet) to genetically derived networks.
ContributorsRandall, Jacob Christopher (Author) / Buetow, Kenneth (Thesis director) / Meuth, Ryan (Committee member) / Almalih, Sara (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Unstructured data management proves an increasingly valuable asset for organizations today as the amount of data organizations own increases every year. The purpose of this project is to detail the process which ServiceNow and CommonSpirit Health use in developing their new IntelliRoute model which aims to classify and auto-resolve a significant portion of CommonSpirit Health’s more than 3,000,000 HR service-related cases. This paper examines typical strategies used to manage unstructured data and ServiceNow’s approach. Their approach focuses on data labelling by attaching a criticality sentiment to unstructured data and relating helpful knowledge base articles. The labelled data is then used to train an Artificial Intelligence model which automatically labels cases and refers appropriate knowledge articles.
ContributorsDe Waard, Jan (Author) / Bergsagel, Matteo (Co-author) / Chavez-Echeagaray, Maria Elena (Thesis director) / Burns, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Computer Science and Engineering Program (Contributor) / School of Mathematical and Statistical Sciences (Contributor)
Created2022-05