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- All Subjects: sports
- Creators: Department of Marketing
- Member of: Theses and Dissertations
The sports universe has been around for over a century and yet the at home sports viewing experience has seen little change. Even though our society has seen monumental innovative, technological advances, watching sports at home has not undergone any changes and may soon find itself a thing of the past unless something changes. When the COVID-19 pandemic arose, a problem surfaced of revenue loss and decreasing fan retention leaving teams and leagues stumbling for solutions. RYZE offers a never before seen product that can revolutionize how sports fans watch and engage in sporting events. By taking the lucrative concept of “battle passes” from the video game industry and placing it in the sports industry, RYZE hopes to increase overall fan revenue, retention, and engagement. A clear market size and wide range of potential customers, RYZE looks to help fans stay engaged while also earning prizes. With competition ranging from fantasy sports to virtual reality, RYZE has competitive advantages that give it potential to become a sports fan’s go to product when thinking about their favorite team. RYZE has gone from a propelling question to a bright idea and then to a prototype along with a full pitch deck and hopes to engrain itself in college athletics, MLB, and other professional sports leagues.
Performance-enhancing drugs (PEDs) have been consumed by athletes in organized sport for as long as the games have been around. Regulation of PEDs began at the turn of this century for many sports, but specific rules vary for each organized body. The inconsistency in regulations has resulted in different length suspensions, even for the same doping offense. What follows is an analysis of the current PED suspensions among the three major sports in the U.S., the MLB, NBA, and NFL, and all other amateur sports that fall under WADA. Various reasons for why the major U.S. sports are not signatories to the World Anti-Doping Code are discussed, along with an in-depth examination of each organization’s banned substances list. A survey collected further data to explain the effect PEDs have on sports fans and non-sports fans alike. A recommendation is made for harmonization of sanctions across global sport. Although it is very unlikely that U.S. sports will ever fall under the jurisdiction of WADA, an independent anti-doping agency for major American sports would be feasible, transparent, and effective at treating athletes more fairly. Furthermore, if this agency focused more on increasing monetary fines for doping violations, rather than increasing suspension lengths, they may be more successful than current policy at lessening PED prevalence.
This creative project outlines the steps taken to successfully plan and host a fundraising event at Arizona State University. In my case, this more specifically dealt with organizing a dodgeball tournament between two friendly rivals: police officers and firefighters in the city of Phoenix. All proceeds raised from this fundraising dodgeball tournament were donated back to first responders working in the city of Phoenix.
Social Sports is a application designed to bring likeminded sports fans closer to the action at restaurants and bars. Customers are able to be social, meet new friends and cheer for their favorite teams in a fun atmosphere.
In 2021-2022, MLB underwent a labor stoppage due to a failure between the league and union to sign a new collective bargaining agreement (CBA) for the 2022 season until mid-March of 2022. This failure led to a contentious debate between owners and players over economic, competitive balance, and gameplay issues. To evaluate how MLB has reached this point in labor relations and make predictions for the future, it is first important to look at the history of sports and collective bargaining and, more specifically, this history in baseball. Next, one should evaluate the history of the antitrust exemption and its impact on labor relations in MLB. It is then important to analyze the main tenets of the 2022 CBA and their implications. Following this historical and current analysis, one can make hypotheses about where baseball labor relations and antitrust laws are heading and what will be key issues to look toward in the future.