“Social Sports is an application which facilitates the environment fans need to support their teams, in doing so our application aids hospitality businesses market their events and brings business during their downtime. Social Sports allows businesses to market their sports screening events to fans and supporters. Fans and supporters using Social Sports are able to see the percentage of supporters/fans on each side and decide which bar or restaurant to go watch the game. Social Sport’s mission is to connect sports fans with other like minded passionate fans and enable community formation and allow sports fans around the world to socialize with much ease.”

Performance-enhancing drugs (PEDs) have been consumed by athletes in organized sport for as long as the games have been around. Regulation of PEDs began at the turn of this century for many sports, but specific rules vary for each organized body. The inconsistency in regulations has resulted in different length suspensions, even for the same doping offense. What follows is an analysis of the current PED suspensions among the three major sports in the U.S., the MLB, NBA, and NFL, and all other amateur sports that fall under WADA. Various reasons for why the major U.S. sports are not signatories to the World Anti-Doping Code are discussed, along with an in-depth examination of each organization’s banned substances list. A survey collected further data to explain the effect PEDs have on sports fans and non-sports fans alike. A recommendation is made for harmonization of sanctions across global sport. Although it is very unlikely that U.S. sports will ever fall under the jurisdiction of WADA, an independent anti-doping agency for major American sports would be feasible, transparent, and effective at treating athletes more fairly. Furthermore, if this agency focused more on increasing monetary fines for doping violations, rather than increasing suspension lengths, they may be more successful than current policy at lessening PED prevalence.

Sports analytics refers to the implementation of data science and analytics techniques within the sports industry. Several sports analysts and team managers have utilized analytical tools to boost overall team and player performance, often through the analysis of historical data. One of the most common techniques employed in sports analytics is that of data mining–the extensive practice of analyzing data in order to extract and deliver insights and findings. Data mining projects are frequently guided with the six-step Cross Industry Standard Process for Data Mining (CRISP-DM) framework. One such sport that has extensively used data science and analytics, and data mining specifically, is that of Formula One (F1). Given the sports’ reliance on technology, race engineers working for F1 constructors often develop statistical models analyzing historical race performance to derive insight of drivers’ success. For the purposes of this project, the perspective of a race engineer working for the F1 constructor McLaren was considered. As the constructor is seeking to gain a competitive advantage for the upcoming F1 season, race performance data concerning previous seasons was collected and analyzed as part of a larger data mining project utilizing the CRISP-DM framework. Statistical models, such as linear regression and random forest, were developed to predict the number of points scored by McLaren racers and the variables most strongly contributed to such scored points. The final results point to specific lap times having to be aimed for as the most important variable in determining the number of points gained, although specific locations also seem prone to McLaren race success. These results in turn will be utilized to develop race strategies for the upcoming season to ensure McLaren has high efficiency against its competitors.

Former NFL player Colin Kaepernick began protesting during the national anthem in 2016. This research addresses the impacts that Kaepernick and his protests had on himself, the NFL, and the issues he was protesting. The research finds that Kaepernick was blackballed out of the NFL and that hundreds of other NFL players joined him in protest, which caused the league to ban the action before eventually becoming more political as a league. Additionally, the protests brought greater awareness to the issues and prompted some to become more politically active. In addition to providing a new framework for researching examples of politics in sports, this project concludes that athlete-activists can sacrifice themselves to provide more freedom for future athletes to be activists.

The goal of my thesis is to discover what fans, specifically students, want to see at the games and what different marketing efforts will encourage them to attend these games more frequently. I will also be analyzing what different factors of the game impact attendance the most to minimize these obstacles for consumers. I look at past research and trends when it comes to attendance, determining which factors and attributes of the game influence the students the most. Students are a portion of the target audience for the Diamondbacks which is the audience I will be focusing on. I conduct research to find the overall interest in sports and find out what influences students to attend games. The student ticket program with the Arizona Diamondbacks is available to all students over the age of 18, and I will find out how knowledgeable students are about this program along with their level of interest. I will then determine what steps the Diamondbacks should take next to combat the decreasing attendance levels.