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Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for

Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for instructional resources that prepare students to understand the nuances and power that social media possess. This research provides the foundation for a case study textbook centered on social media and sports communication. Specifically, four cases dealing with: (a) athletes using social media to encourage input from fans; (b) sports organizations using social media as an agenda-setting tool; (c) negative parasocial interaction expressed to athletes via social media; and (d) athletes using social media to enact image repair are presented. These cases demonstrate that social media is a valuable conduit between athletes and fans that enables athletes and sports organizations to cultivate fan identity and maintain control over public information. The cases also demonstrate that fan behavior via social media can quickly turn problematic, requiring that athletes and sports organizations respond appropriately, yet strategically. The research concludes by offering implications for future social media and sports communication research.
ContributorsSanderson, Jimmy (Author) / Kassing, Jeffrey W. (Thesis advisor) / Ramirez Jr, Artemio (Committee member) / Meân, Lindsey J. (Committee member) / Arizona State University (Publisher)
Created2012
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Description
The field of authorship determination, previously largely falling under the umbrella of literary analysis but recently becoming a large subfield of forensic linguistics, has grown substantially over the last two decades. As its body of research and its record of successful forensic application continue to grow, this growth is paralleled

The field of authorship determination, previously largely falling under the umbrella of literary analysis but recently becoming a large subfield of forensic linguistics, has grown substantially over the last two decades. As its body of research and its record of successful forensic application continue to grow, this growth is paralleled by the demand for its application. However, methods which have undergone rigorous testing to show their reliability and replicability, allowing them to meet the strict Daubert criteria put forth by the US court system, have not truly been established.

In this study, I set out to investigate how a list of parameters, many commonly used in the methodologies of previous researchers, would perform when used to test documents of bloggers from a sports blog, Winging It in Motown. Three prolific bloggers were chosen from the site, and a corpus of posts was created for each blogger which was then examined for each of the chosen parameters. One test document for each of the three bloggers which was not included in that blogger’s corpus was then chosen from the blog page, and these documents were examined for each of the parameters via the same methodologies as were used to examine the corpora. Once data for the corpora and all three test documents was obtained, the results were compared for similarity, and an author determination was made for each test document along each parameter.

The findings indicated that overall the parameters were quite unsuccessful in determining authorship for these test documents based on the author corpora developed for the study. Only two parameters successfully identified the authors of the test documents at a rate higher than chance, and the possibility exists that other factors may be driving these successful identifications, demanding further research to confirm their validity as parameters for the purpose of authorship work.
ContributorsCox, Taylor (Author) / Gelderen, Elly van (Thesis advisor) / Gillon, Carrie (Committee member) / Gee, Elisabeth (Committee member) / Arizona State University (Publisher)
Created2017
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Description
Previous research has shown that perceptual illusions can enhance golf putting performance, and the effect has been explained as being due to enhanced expectancies. The present study was designed to further understand this effect by measuring putting in 3 additional variations to the Ebbinghaus illusion and by measuring putting kinematics.

Previous research has shown that perceptual illusions can enhance golf putting performance, and the effect has been explained as being due to enhanced expectancies. The present study was designed to further understand this effect by measuring putting in 3 additional variations to the Ebbinghaus illusion and by measuring putting kinematics. Nineteen ASU students with minimal golf experience putted to the following illusion conditions: a target, a target surrounded by small circles, a target surrounded by large circles, a target surrounded by both large and small circles, no target surrounded by small circles and no target surrounded by large circles. Neither perceived target size nor putting error was significantly affected by the illusion conditions. Time to peak speed was found to be significantly greater for the two conditions with no target, and lowest for the condition with the target by itself. Suggestions for future research include having split groups with and without perceived performance feedback as well as general performance feedback. The size conditions utilized within this study should continue to be explored as more consistent data could be collected within groups.
ContributorsCoon, Victoria (Author) / Gray, Rob (Thesis advisor) / Roscoe, Rod (Committee member) / Branaghan, Russ (Committee member) / Arizona State University (Publisher)
Created2019
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DescriptionThe purpose of this study is to assess to what degree employees of the Commercial Service are knowledgeable about social media. It is also a means to learn about the perceptions of social media within the U.S. government and the Commercial Service and examine its innovation culture.
ContributorsSinclair, Torunn Kathryn (Author) / Matera, Fran (Thesis director) / Phillips, Robin (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
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Description
Sports teams are an integral part of a city. They attract revenue to the area around the stadium and they also give a city a sense of pride. The aim of this study was to determine what makes a team successful in the area of attendance using four factors (Bernthal

Sports teams are an integral part of a city. They attract revenue to the area around the stadium and they also give a city a sense of pride. The aim of this study was to determine what makes a team successful in the area of attendance using four factors (Bernthal & Graham; Jensen; Kim, Trail & Magnusen; Edensor & Millington; Clowes & Tapp; Greenhalgh & Greenwell; Denaux & Yalcin; Paul & Weinbach & Robbins; Levin & McDonald; Lee & Kang; Drayer; L'Etang; McDonald & Rascher; Armstrong; Ross): the history of the team, the location and population of the city where the team plays, the social media following of the team and the promotional giveaways the team uses to attract fans. Using these four factors, a comparison was made among the Arizona teams and the top performing team in attendance in the respective leagues during the 2013 season. The Arizona Diamondbacks are compared with the Los Angeles Dodgers. The Diamondbacks were not as equipped as the Dodgers in any of the categories. There is a more storied history for the Dodgers, the Dodgers play in Los Angeles - a significantly larger city that Phoenix, where the Arizona Diamondbacks play, they use social media more frequently and more effectively, and they offer more promotional giveaways than the Diamondbacks. The Phoenix Suns are compared to the Chicago Bulls. The Suns history competes with the Bulls, but they lack in the other three categories. The Bulls have a better location in Chicago, their stadium is located in the downtown area; they have a massive social media following and their promotional giveaways are more substantial. The Phoenix Coyotes are compared to the Chicago Blackhawks. The Blackhawks exceeded in all of the categories, while the Coyotes were poor performers in each of the four factors. The Blackhawks have a storied history, they share a stadium with the Bulls, they have a great social media following and they give promotional items away 30 of the 41 home games. The overall recommendations for the teams are to win, in order to help build their locations and make it fun to be near the downtown area, to use social media effectively and engage with their audience, and finally to provide more promotional giveaways to attract people to the games.
ContributorsDugan, Abby Leigh (Author) / Wu, Xu (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
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Description
On May 12, 2009, hundreds of Immigration Customs and Enforcement (ICE) raided Agriprocessors, a meat packing plant in the sleepy town of Postville, Iowa, and arrested 389 workers. These workers, primarily Spanish speaking immigrants from Guatemala and Mexico, were charged with felony aggravated identity theft. This criminalization of

On May 12, 2009, hundreds of Immigration Customs and Enforcement (ICE) raided Agriprocessors, a meat packing plant in the sleepy town of Postville, Iowa, and arrested 389 workers. These workers, primarily Spanish speaking immigrants from Guatemala and Mexico, were charged with felony aggravated identity theft. This criminalization of immigration is a critical point in immigration policy in the United States, representing a ritual performance of the exclusion of immigrants from American society. In stark juxtaposition to the raid itself, the community of Postville was working to welcome the very immigrants that were targeted by ICE. In attempts at inclusion, Postville had created an adult soccer league that provided a sense of community and identity for immigrants. Using the classic anthropological method of ethnography, this research draws on extensive time immersed in the community of Postville to conduct a qualitative case study of the day-to-day meanings of immigration in the United States. This dissertation examines the adult soccer league and the ICE raid as examples of cultural performances of inclusion and exclusion by using anthropological concepts of nation, sport, and performance. Performance is used to mark national identity in both instances--a shifting, hybrid `transnational' identity in the case of the immigrants playing in the soccer league--and a clearly delineated `American' identity in the case of the ICE raid. Moreover, national identity is tied to other aspects of identity, such as gender. As the performances create national `imagined communities,' they also gender their participants and nations themselves. Ultimately this reveals the way that immigration itself is gendered, and the way in which American immigration policy is designed to promote an American national identity. These efforts are not only to the detriment of immigrants in the United States as laborers but also to the communities with jobs that draw these workers. The case study of Postville provides a lens to examine the meanings of immigration policy from the ground up and in the lives of those it impacts most--immigrants and the communities in which they reside.
ContributorsWhite, Douglas Gerald (Author) / Hjorleifur Jonsson (Thesis advisor) / Eder Jr, James (Committee member) / Chance, John K. (Committee member) / Alvarez, Robert R. (Committee member) / Arizona State University (Publisher)
Created2010
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Description
Research on legal socialization aims to develop an understanding of how individuals develop their relationship with law and legal actors, as well as how this relationship influences their behavior. One perspective of the legal socialization framework typically considers two models: the coercive model, where behavior is altered by authoritative force,

Research on legal socialization aims to develop an understanding of how individuals develop their relationship with law and legal actors, as well as how this relationship influences their behavior. One perspective of the legal socialization framework typically considers two models: the coercive model, where behavior is altered by authoritative force, and the consensual model, where behavior is altered by a sense of obligation. Legal socialization is not limited to the actual legal system and can be understood by applying the concepts to other rule-based systems. The current study applied the legal socialization framework to a previously unexplored rule system: motocross and supercross. The goal of this study was to see how formal and informal rule systems of motocross and supercross incorporate aspects of the coercive and consensual models to influence riders’ behaviors. To achieve this aim, semi-structured interviews were conducted with 21 professional motocross and supercross riders. Findings demonstrate that, although aspects of both models influenced rider behavior, riders expressed more desire for elements from the consensual model, including a penalty process that was clear, consistent, and allowed for rider voice. Findings also highlighted additional factors that influenced riders’ behaviors, including safety, image, relationships, and respect.
ContributorsRosenthal, Jessica Melonnie (Author) / Henson, Abigail (Thesis advisor) / Maguire, Edward (Committee member) / Trinkner, Rick (Committee member) / Arizona State University (Publisher)
Created2023
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Description
The purpose of this study was to evaluate the role a peer-driven technology acceptance model (PDTAM) in the form of a Community of Practice (CoP) played in assisting users in the acceptance of Trellis technologies at the University of Arizona. Constituent Relationship Management (CRM) technologies are becoming more common in

The purpose of this study was to evaluate the role a peer-driven technology acceptance model (PDTAM) in the form of a Community of Practice (CoP) played in assisting users in the acceptance of Trellis technologies at the University of Arizona. Constituent Relationship Management (CRM) technologies are becoming more common in higher education, helping to track interactions, streamline processes, and support customized experiences for students. Unfortunately, not all users are receptive to new technologies, and subsequent adoption can be slow. While the study of technology adoption literature provides insight into what motivates individuals to accept or reject new technologies, used herein was the most prevalent technology adoption theory – the Technology Acceptance Model (TAM; Davis, 1986). I used TAM to explore technology acceptance more spec user’s Perceived Ease of Use (PEU) and Perceived Usefulness (PU). In this MMAR study, I used TAM (Davis, 1986) as well as Everett Roger’s (1983) Diffusion Innovation Theory (DOI) to evaluate the impact of the CoP mentioned above on user adoption. Additionally, I added Perceived Value (PV) as a third construct to the TAM. Using pre-and post-intervention surveys, observation, and interviews, to both collect and analyze data on the impacts of my CoP intervention, I determined that the CoPs did assist in more thoroughly diffusing knowledge share, which reportedly led to improved PEU, PU, and PV in the treatment group. Specifically, the peer-to-peer mentoring that occurred in the CoPs helped users feel empowered to use the capabilities. Additionally, while the CoPs reportedly improved PEU, PU, and PV, the peer-to-peer model and the Trellis technologies still have not matured enough to realize their total value to campus.
ContributorsHodge, Nikolas (Author) / Beardsley, Audrey (Thesis advisor) / Neumann, William (Committee member) / Wolf, Leigh (Committee member) / Arizona State University (Publisher)
Created2022
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The assessment and evaluation of dietary intake and nutrition knowledge in female athletes is especially important due to the high prevalence of inadequate intake in this population (Black et al., 2019). This study evaluated 1) the relationship of nutrition knowledge and dietary intake among collegiate female athletes at the National

The assessment and evaluation of dietary intake and nutrition knowledge in female athletes is especially important due to the high prevalence of inadequate intake in this population (Black et al., 2019). This study evaluated 1) the relationship of nutrition knowledge and dietary intake among collegiate female athletes at the National Collegiate Athletic Association (NCAA) Division I, National Junior College Athletic Association (NJCAA), and Club sport levels and 2) the impact of competition level on this relationship as well. Participants (NCAA DI, n=51; NJCAA, n = 36; Club, n = 37) in this study answered two questionnaires, the Nutrition Sport Knowledge Questionnaire (NSKQ) and the Rapid Eating Assessment for Participants (REAP) questionnaire to assess knowledge and dietary intake. Participants also provided anthropometric and demographic information. The NSKQ was scored as a whole and for each of the four subcategories. REAP was scored both by tallying the number of “usually/often” frequency responses and given a numeral score to estimate diet quality. Statistical analysis was conducted using Kruskal-Wallis, Chi-square and Spearman’s correlation tests to compare differences within subgroups of participants and evaluate any relationships that may exist between nutrition knowledge and dietary intake with significance set at p≤0.05. Differences in nutrition knowledge between competition groups were significant, H(2)= 16.94, p< 0.001. NCAA DI (p<0.001) and Club (p<0.001) athletes had higher nutrition knowledge than athletes at the NJCAA level. This was true for overall knowledge as well as knowledge subcategories. However, minimal relationships between nutrition knowledge and dietary intake were found. The overall correlation value was rs(118)= -0.10 (95%CI: -0.28 to 0.08), p>0.05. This suggests those with higher nutrition knowledge did not necessarily have better dietary intake. Improvements in the assessment of nutrition knowledge and quick assessment of dietary quality and the relation between both is needed.
ContributorsSkinner, Jensen Drew (Author) / Wardenaar, Floris (Thesis advisor) / Johnston, Carol (Committee member) / Yudell, Amber (Committee member) / Arizona State University (Publisher)
Created2020
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Description

This study aimed to investigate the effects of specific macronutrient feedings on competitive golf performance and perceived levels of fatigue and alertness. Participants played three, nine hole rounds of golf, consuming an isocaloric beverage as a control (CON), with the addition of carbohydrate (CHO), or combination of protein and carbohydrate

This study aimed to investigate the effects of specific macronutrient feedings on competitive golf performance and perceived levels of fatigue and alertness. Participants played three, nine hole rounds of golf, consuming an isocaloric beverage as a control (CON), with the addition of carbohydrate (CHO), or combination of protein and carbohydrate (COM). Physiological and performance measurements were taken before, during, and following each nine hole round. Performance measurements include driving accuracy (DA), driving distance (DD), iron accuracy (IA), chipping accuracy (CA), and putting accuracy (PA). Pre-golf hydration status (urine specific gravity [USG]) and Sweat Rate during golf performance showed no significant differences between trials. All nine hole rounds were performed in ~2 hours. Environmental conditions were similar for all three testing days (mean WBGT=10.946). No significant differences were seen in Driving Distance, Driving Accuracy, and Iron Accuracy for all nine holes between groups receiving different macronutrient feedings. Chipping Accuracy was significantly better in CON trial compared to CHO (p=0.004) and COM (p=0.019). No significant differences were seen in putting make percentages. COM trial significantly lowered Perceived Levels of Fatigue (p=0.019) compared to CON. The CHO trial showed significant improvements in DA compared to CON (13.7 vs. 44.1, p=0.012) and COM (13.7 vs. 33.6, p=0.004) in the first four holes. In the last five holes, the COM trial showed significant improvements in DA compared to CHO (17.5 vs. 29.7, p=0.007). Low Handicap golfers (3 +/- 3) performed significantly better than High Handicap golfers (14 +/- 3.6) in DD (265 vs. 241, p<0.001), DA (15.0 vs. 29.3, p=0.004), IA (15.2 vs. 25.2, p<0.001), CA (52.0 vs. 61.5, p=0.027), and PA 5ft (64% vs. 40%, p=0.003). High Handicap players showed no significant differences between the three trials for any golf performance measurements. Low Handicap players showed significant improvements in DA for COM trial compared to CON trial (13.6 vs. 27.6, p=0.003). The results suggest that carbohydrates at the start and a combination of carbohydrate and protein is beneficial at the second part of 9 holes to improve golf performance and maintain levels of fatigue, however, it needs to be investigated how this knowledge will relate to playing more holes.

ContributorsThompsett, Daniel James (Author) / Wardenaar, Floris (Thesis advisor) / Der Ananian, Cheryl (Committee member) / Hondula, David M. (Committee member) / Arizona State University (Publisher)
Created2020