Matching Items (26)
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- All Subjects: sports
- Creators: Dean, W.P. Carey School of Business
- Member of: Theses and Dissertations
- Member of: ASU Electronic Theses and Dissertations
Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsDahlin, Amanda (Author) / Tvelia, Emily (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
Ice hockey is widely recognized as one of the most exciting sports to watch and the NHL boasts very good in-game attendance figures when compared to similar professional sports leagues. In this study, we compare the NHL to the NBA, two leagues that share the same size stadiums and in-game attendance numbers but show huge disparities in national television viewership. The most watched NHL game of 2022/23, game 5 of the Stanley Cup Finals totaled 2.72 million viewers nationally. The most watched NBA game of the 22/23 season was the final game of the NBA Finals, totaling 17.88 million viewers nationwide. This is especially startling given the fact that on the local level, in cities with both NHL and NBA teams, the local ratings are relatively even and oftentimes favor the NHL team. To investigate why this discrepancy exists, four cities home to both an NHL and NBA franchise were chosen as the focus of the research. Youth participation and cost of both basketball and ice hockey were examined in each city and it was determined that they account for a large portion of the differences in national TV viewership. Marketing strategies of each league were also investigated, but it was found that these had little impact on the discrepancies in national TV viewership. The study concludes with possible solutions for the NHL to decrease costs and increase accessibility to play, resulting in an increase in youth participation, especially in nontraditional hockey markets without NHL teams. In turn, this will bridge the gap in national viewership between themselves and the NBA.
ContributorsPeca, Trevor (Author) / Eckerle, Benji (Co-author) / Pierce, John (Thesis director) / Palmer, James (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
"Defining the Line" is an intention to clarify appropriate versus inappropriate behaviors within the athletic community. The objective of this project is to improve sexual violence prevention training to be more specifically catered to the daily interactions of a student-athlete. A new method of education has been introduced to Sun Devil Athletics and could also extend to the NCAA.
ContributorsSoto, Nicole (Author) / Koretz, Lora (Thesis director) / Moore, James (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
Description
The FIFA Men’s World Cup is returning to the United States for the first time since 1994 and will be the very first edition to host 48 teams, 80 total games, and have three host countries. The bid process for this edition of the World Cup is extremely complicated, and the final host cities for the United States are not yet known. What follows is a recommendation to FIFA on who the ten host cities from the United States should be in 2026. Based on the FIFA Bid Book that the bid from the United States, Canada, and Mexico sent to FIFA, along with additional research and surveys sent to fans, the final ten host cities from the United States should be Atlanta, Los Angeles, Dallas, New York/New Jersey, Miami, Houston, San Francisco, Seattle, Denver, and Baltimore/Washington DC. Further, it is shocking that the City of Phoenix did not submit a bid to host games in the 2026 FIFA World Cup. Following the recommendation of the final ten host cities, a potential bid for Phoenix to host the games is created that likely would have won the city the rights to host matches because of Phoenix’s high potential revenue, new stadium, and city location. Ultimately, if Phoenix would have sent this bid to FIFA, they would have an extremely strong case for hosting games in the 2026 FIFA World Cup.
ContributorsGaspari, Kyle (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of Community Resources and Development (Contributor)
Created2022-05
Description
Overt forms of sexism have become less frequent (Swim Hyers, Cohen & Ferguson, 2001; Sue & Capodilupo, 2008). Nonetheless, scholars contend that sexism is still pervasive but often manifests as female microaggressions, which have been defined as often subtle, covert forms of gender discrimination (Capodilupo et al., 2010). Extant sexism scales fail to capture female microaggresions, limiting understanding of the correlates and consequences of women’s experiences of gender discrimination. Thus, the purpose of the current study was to develop the Female Microaggressions Scale (FeMS) based on an existing theoretical taxonomy and content analysis of social media data, which identifies diverse forms of sexism. Two separate studies were conducted for exploratory factor analysis (N = 582) and confirmatory factor analysis (N = 325). Exploratory factor analyses supported an eight-factor, correlated structure and confirmatory factor analyses supported a bifactor model, with eight specific factors and one general FeMS factor. Overall, reliability and validity of the FeMS (general FeMS and subscales) were mostly supported in the two present samples of diverse women. The FeMS’ subscales and body surveillance were significantly positively correlated. Results regarding correlations between the FeMS subscales and anxiety, depression, and life satisfaction were mixed. The FeMS (general FeMS) was significantly positively correlated with anxiety, body surveillance, and another measure of sexism but not depression or life satisfaction. Furthermore, the FeMS (general FeMS) explained variance in anxiety and body surveillance (but not depression, self-esteem, or life satisfaction) above and beyond that explained by an existing sexism measure and explained variance in anxiety and depression (but not self-esteem) above and beyond that explained by neuroticism. Implications for future research are discussed.
ContributorsMiyake, Elisa (Author) / Tran, Giac-Thao Thanh (Thesis advisor) / Bernsten, Bianca (Committee member) / Tracey, Terence (Committee member) / Arizona State University (Publisher)
Created2018
Description
This thesis will outline contracts, the language in contracts, and how contracts in sports law are drafted. Contracts are legally binding agreements between parties, where each benefits in some manner. These contracts are supposed to be interpreted in accordance with the law and set out the obligations between the parties involved. Business contracts have certain clauses that are discussed in this thesis, while sports law contracts have similarities and differences with these business contracts. Business contracts are drafted to outline the duties, responsibilities, and nature of the business relationship. Sports contracts tend to outline the relationship between team and player, where the team has an obligation to compensate the player and the player has a skill or performance to provide. In sports law, the idea of torts will be discussed, which is generally the main cause of action for disputes in sports. The contract is drafted in mind of this in order to limit the liability for the player and team in case of dispute. Then, the standard player contract (‘SPK’) will be introduced, and the author will go over certain unique clauses and language in these contracts. After all the research and information in chapters one through five, chapter six will include a standard player contract drafted by the author. This deliverable will cover the topics and research conducted in the thesis and put it in a sports context. Finally, the author will give an analysis of the drafted SPK and personal recommendations for future drafted SPKs. The author acknowledges the length of this thesis but appreciates the time and effort to read and understand it.
ContributorsJustus, Brett (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05