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- All Subjects: sports
- Creators: Kurland, Brett
Description
South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Abstract My documentary is about the concussion detection study with Arizona State Football, Translational Genomics Research Institute (TGen), Riddell and the Barrow Neurological Institute. Football players voluntarily participate in the study that aims to identify a biomarker released from the brain to identify if a player has suffered from a concussion. The study uses blood, urine and saliva samples, along with head impact data from Riddell's Sideline Response System. The study is also focusing on the impact of sub-concussive hits and the effects. According to the Barrow Neurological Institute, 84% of respondents believe concussions are "a serious medical condition," and a third of Valley parents will not let their children play football. I interviewed an ASU football player who participated in the study and found out about his experiences with concussions. The severity of concussions has received a lot of attention in recent years, and this study hopes to mitigate concussions symptoms and the fear of concussions. According to the 2015 NFL Health and Safety Report, since 2012 the NFL reported concussions were down by 35%. I interviewed the TGen leaders of the study and the neurologist at the Barrow Concussion and Brain Injury center involved in the study to find out how they plan to find a biomarker and use it to develop an objective way to diagnose concussions. An example of a possible objective test is a mouthguard that changes from clear to blue after a player sustained a hit that resulted in a concussion. The 2015-2016 ASU football season marked the study's third year of research. At the time of my documentary, the study had no timeline to release data.
ContributorsSeki, Katryna Marie (Author) / Lodato, Mark (Thesis director) / Kurland, Brett (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Each year, a select few minor league baseball players are chosen to attend the Arizona Fall League, a development league within Major League Baseball that hones the next generation of players, coaches, managers, and even umpires. These players make up the top talent currently in the minor leagues from each of Major League Baseball's 30 organizations. Of the thousands in the minors, just seven players from each organization can go to this extra six-week season, and learn to play alongside the best future talent the sport has to offer. On Deck: Inside the Arizona Fall League is a short documentary that looks at some of these players, as they continue their baseball journey that they hope leads them one day to the Majors. The documentary can be viewed online at https://youtu.be/jkggYiDtn14 or nicolesheraefox.com
ContributorsFox, Nicole Sherae (Author) / Lodato, Mark (Thesis director) / Kurland, Brett (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Since the 1960's, the sport of American football has maintained its stranglehold as the most popular sport in the United States. Both in viewership and participation, football has a massive lead on all other sports, but as of late many factors have led some to believe that trouble could be on the horizon. With various issues including head injuries, player protests, and television viewership decline plaguing football and its professional league, the NFL, the door could be open for another collision sport from across the pond to surge in popularity: rugby. Played in 119 countries by millions of people, rugby is currently one of the most popular sports in the world, but because of American football's dominance in the U.S. it has yet to really find its footing here; however, despite its popularity paling in comparison to football, rugby is actually the single fastest-growing sport in the U.S. Both sports share some strong similarities, and with football facing a myriad of issues, there is real reason to believe that rugby could be on the rise while football could continue to falter. By reading through articles and statistics on the subject, this thesis was divided into four main analysis topics to compare and contrast the two sports: injury problems and how they affect viewership and participation, international following for each respective sport, culture around the games themselves and how it could appeal to American viewers, and potential for growth domestically. By examining these factors within both sports, I was able to come to the conclusion that rugby's potential to take hold in the U.S. is growing, and in the coming years as American football's safety and importance continue to be called into question, rugby could one day even supplant football as the most popular collision sport in the country.
ContributorsMartin, Drew Nicolas (Author) / Lynch, John (Thesis director) / Reed, Sada (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In this research paper I explore former male athletes, specifically professional football players entering local journalism. Research paired with interviews in regards to the topic explain why there are nearly 10 former NFL players in local markets where an NFL team is present, and why local journalists along with future journalists should not be worried about the number of former male athletes in local journalism. The paper also dives into the side-by-side statistics of why there is significantly more former college athletes in local journalism than former NFL players. The research focused on more than 100 television stations, revealing that 100 former or current collegiate or pro athletes are journalists for local stations where an NFL team is present. The data is solely reliant on the information that the journalists provided in their bios on the station websites. This could be seen as a possible limitation, however, the likelihood of these journalists either lying or not identifying as a former athlete is minimal due to the size of the accomplishment of actually participating in college as an athlete. The basis of my research is to figure out if former NFL players and former athletes in general are taking journalism jobs from aspiring journalists. I conclude that future journalists are not at risk of losing jobs when it comes to retired football players entering the field of local journalism. With that said, aspiring journalists need to continue to develop their social media skills to compete with athletes’ audiences on social networks.
ContributorsTotri, Anthony Matthew (Author) / Kurland, Brett (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Basketball has been evolving since its inception during the winter of 1891. A myriad of factors have played into its growth and evolution over time, among them being the subject of this paper: the integration of advanced statistics and analytics. Taking inspiration from baseball's analytics revolution, a sport that is vastly different from basketball, coaches and statisticians began to innovate new ways to evaluate teams and players outside of the constraints of the traditional basketball box score. In recent decades, their work has spread throughout the basketball community, and now both fans and team front offices alike have found value in the application of empirical analysis to professional basketball. The effects of their work have emerged with the passage of time, and can be seen both on and off the court. Through advanced analytics, players and teams have shifted their focus towards efficient play, which has resulted in the exploitation of the very geometry of the basketball court itself. Recent technological innovations look to push this trend into a new era, and hint at the future of the sports fan experience. In short, basketball has not had a strong relationship with statistics. Early basketball statistics were born out of convenience, and over time the statisticians of the sport introduced new ways to quantify team and player performances. This paper looks to examine this progression over time, and show that advanced statistics and analytics have firmly planted themselves in the way basketball is viewed, evaluated, and covered.
ContributorsDiego, Jonathan Patrick Long (Author) / Kurland, Brett (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This thesis examines the ongoing debate/discussion surrounding the compensation of NCAA student-athletes. While some athletes receive full academic scholarships in addition to other perks that non-athletes might not receive, this makes one wonder if the compensation programs and protocols in place are fair, particularly considering the large sums of money athletes generate for their respective universities. Through lengthy interviews with two former Division I athletes, an associate athletic director at a major university, and a journalist who has covered this polarizing topic since some of its earliest milestones, we have covered both sides of this debate in the hope that the audience can take that information and form their own, thoughtful opinions. In addition to the interviews conducted during the process of writing this paper, we also conducted an extensive literature review of some of the most in-depth stories about the major milestones in the history of this discussion. While there may not be an amicable solution, knowledge and information constitutes the most powerful element that seems to largely be missing, often replaced by emotion. We seek to contribute to the solution by showing the human side of the debate and laying out exactly what is at stake before offering what we think, after this entire process, could be the answer. The issue is explored in more depth with supplemental podcasts submitted to Barrett, the Honors College at Arizona State University.
ContributorsFranklin, Jacob (Co-author) / Gaither, Justin (Co-author) / Anderson, Douglas (Thesis director) / Reed, Sada (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis examines the ongoing debate/discussion surrounding the compensation of NCAA student-athletes. While some athletes receive full academic scholarships in addition to other perks that non-athletes might not receive, this makes one wonder if the compensation programs and protocols in place are fair, particularly considering the large sums of money athletes generate for their respective universities. Through lengthy interviews with two former Division I athletes, an associate athletic director at a major university, and a journalist who has covered this polarizing topic since some of its earliest milestones, we have covered both sides of this debate in the hope that the audience can take that information and form their own, thoughtful opinions. In addition to the interviews conducted during the process of writing this paper, we also conducted an extensive literature review of some of the most in-depth stories about the major milestones in the history of this discussion. While there may not be an amicable solution, knowledge and information constitutes the most powerful element that seems to largely be missing, often replaced by emotion. We seek to contribute to the solution by showing the human side of the debate and laying out exactly what is at stake before offering what we think, after this entire process, could be the answer. The issue is explored in more depth with supplemental podcasts submitted to Barrett, the Honors College at Arizona State University.
ContributorsGaither, Justin (Co-author) / Franklin, Jacob (Co-author) / Anderson, Douglas (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The sport of tennis is played in over 100 countries and over 256 Division I collegiate programs across the United States. Each program contains 8-10 individual athletes for both men's and women's rosters. When first observing a roster from any Division I program, people will see that many of the athletes are international. Courts of Cultures is a documentary about the lives of five select tennis athletes of how they have adjusted to life in the United States, the shift in cultures and the transition into playing in collegiate tennis. Makey Rakotomalala (France), Pierre Louis Dodens (Switzerland), Thomas Wright (Great Britain), Lauryn John-Baptiste (England), and Tereza Kolarova (Czech Republic) all share their experiences of coming to Arizona State University and give insight into what life adjustments they have made not only for the college lifestyle, but international living as well. Head coaches Matt Hill (men's) and Sheila McInerney (women's) also speak to the recruitment of international students and how new technology has made the process simpler. In many countries, you either have to go professional in tennis out of high school, or toss away the racquet and just go to college for academics. Being able to play tennis and go to school benefits these athletes because they are able to improve on their skills and earn a degree. Each athlete featured in this film has a different story and a different background, but they all find commonality on the tennis court. A worldwide sport that has brought worldwide talent to Tempe. Courts of Cultures was directed, photographed, edited, and produced by Blaine McCormick along with narration by Scotty Gange.
ContributorsMccormick, Blaine Robert (Author) / Kurland, Brett (Thesis director) / Fergus, Thomas (Committee member) / Rhodes, Gail (Committee member) / School of Geographical Sciences and Urban Planning (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
Description
As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call upon some of the nation's top aspiring sports broadcasters, writers, and social media managers to spearhead the coverage of the league and tell the stories of the summer. However, while the season offers hours of repetition and exposure to players and journalists alike, the league's coverage capabilities fall short of its high potential due to inconsistencies and inadequacies that restrain its media content from matching the level of baseball that takes place on the field. Through the identification of specific problems within the league's broadcast equipment, its varying platforms, and its growing gap between individual coverage teams, this thesis offers both short-term and long-term solutions that aim to raise the standards and capabilities of league content while also raising awareness of the issue itself. While considering the Cape Cod League's unique non-profit business model and its most recent financial situation, this thesis also illustrates opportunities within fundraising events, the league's online audience, and its vast alumni network that can create a sustainable business plan for the near and distant future of the Cape Cod Broadcast Network.
ContributorsKercheval, Kyle Nicholas (Author) / Kurland, Brett (Thesis director) / Cesmat, Brad (Committee member) / W.P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05