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- All Subjects: sports
- Creators: Department of Information Systems
Description
South Korea possesses the only culture to successfully create a transnationality and hybridity formula that is not replicable. So why Korea and why now? The goal of this thesis creative project is to demonstrate the marketing and communications strategies used in the arts and culture industry to drive global awareness and interest in K-Pop. In order to achieve that goal, I created HellotoHallyu.com, a website designed for an audience of Millennials and Generation Z English speakers to increase their awareness of the growth and impact of the Korean Wave in a fun and engaging way. So those who may hear a song by K-Pop idol group BTS on a music awards show in the U.S. can get themselves up-to-speed before diving into the fast-paced world of K-culture gossip sites and forums. Hello to Hallyu delivers consumer-friendly, educational content easily understood by English speakers with no prior knowledge of Korean culture, while still piquing the interest of K-pop connoisseurs. It provides the background necessary for even the most dedicated fans to glean new knowledge of Korea's cultural industry and a new perspective on the content they consume. Hello to Hallyu is based on a combination of secondary and primary research conducted over four semesters beginning Spring 2017 and continuing through Spring 2018. This project is set up as an ever-expanding resource freely available to anyone with internet access. The research required to maintain the site will continue with the Wave. However, the content currently on the site is evergreen, a documentation of the history of the Wave as explained in peer-reviewed articles and by Dr. Ingyu Oh as well as a documentation of my personal experience with Hallyu while in Korea and as a Westerner living in the U.S. The site's goal is to demonstrate the marketing and communications strategies used in the industry to drive global awareness and interest. Through this means, Hello to Hallyu aims to provide fully developed multimedia content intended to increase English speakers' awareness of the growth and impact of the Korean Wave as shown through site visits, content views, and audience engagement.
ContributorsTravis, Lisa Anne (Author) / Hass, Mark (Thesis director) / Shewell, Justin (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper is intended to identify a correlation between the winning percentage of sports teams in the four major professional sports leagues in the United States and the GDP per capita of their respective cities. We initially compiled fifteen years of franchise performance along with economic data from the Federal Reserve Bank of St. Louis to analyze this relationship. After converting the data into a language recognized by Stata, the regression tool we used, we ran multiple regressions to find relevant correlations based off of our inputs. This paper will show the value of the economic impact of strong or weak performance throughout various economic cycles through data analysis and conclusions drawn from the results of the regression analysis.
ContributorsAndl, Tyler (Co-author) / Shirk, Brandon (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / School of Accountancy (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
We were driven by the question: what is happening to the popularity of Major League Baseball? In order to answer this question we compared the league structure of Major League Baseball with that of the National Football League. We were able to speak with five former or current members of the respective leagues in order to gain some insight into how the two leagues operate. The main focus of our research was around the payroll structures of the two leagues as well as their revenue sharing policies. In the end, we discovered that Major League Baseball is becoming highly regionalized. The sport is still growing in popularity in terms of revenue and fan involvement, but it is becoming less popular on a national stage. The league is benefitting greatly from factors like the increasing importance of "TiVo proof programming" and a lack of competition. Each league is very different in its own right. While the NFL promotes a perception of competitive balance, Major League Baseball can be plagued by the negative perception it creates surrounding some of its smaller market teams.
ContributorsHeath, Cameron (Co-author) / Linamen, John (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
Since the 1960's, the sport of American football has maintained its stranglehold as the most popular sport in the United States. Both in viewership and participation, football has a massive lead on all other sports, but as of late many factors have led some to believe that trouble could be on the horizon. With various issues including head injuries, player protests, and television viewership decline plaguing football and its professional league, the NFL, the door could be open for another collision sport from across the pond to surge in popularity: rugby. Played in 119 countries by millions of people, rugby is currently one of the most popular sports in the world, but because of American football's dominance in the U.S. it has yet to really find its footing here; however, despite its popularity paling in comparison to football, rugby is actually the single fastest-growing sport in the U.S. Both sports share some strong similarities, and with football facing a myriad of issues, there is real reason to believe that rugby could be on the rise while football could continue to falter. By reading through articles and statistics on the subject, this thesis was divided into four main analysis topics to compare and contrast the two sports: injury problems and how they affect viewership and participation, international following for each respective sport, culture around the games themselves and how it could appeal to American viewers, and potential for growth domestically. By examining these factors within both sports, I was able to come to the conclusion that rugby's potential to take hold in the U.S. is growing, and in the coming years as American football's safety and importance continue to be called into question, rugby could one day even supplant football as the most popular collision sport in the country.
ContributorsMartin, Drew Nicolas (Author) / Lynch, John (Thesis director) / Reed, Sada (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In this research paper I explore former male athletes, specifically professional football players entering local journalism. Research paired with interviews in regards to the topic explain why there are nearly 10 former NFL players in local markets where an NFL team is present, and why local journalists along with future journalists should not be worried about the number of former male athletes in local journalism. The paper also dives into the side-by-side statistics of why there is significantly more former college athletes in local journalism than former NFL players. The research focused on more than 100 television stations, revealing that 100 former or current collegiate or pro athletes are journalists for local stations where an NFL team is present. The data is solely reliant on the information that the journalists provided in their bios on the station websites. This could be seen as a possible limitation, however, the likelihood of these journalists either lying or not identifying as a former athlete is minimal due to the size of the accomplishment of actually participating in college as an athlete. The basis of my research is to figure out if former NFL players and former athletes in general are taking journalism jobs from aspiring journalists. I conclude that future journalists are not at risk of losing jobs when it comes to retired football players entering the field of local journalism. With that said, aspiring journalists need to continue to develop their social media skills to compete with athletes’ audiences on social networks.
ContributorsTotri, Anthony Matthew (Author) / Kurland, Brett (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis examines the ongoing debate/discussion surrounding the compensation of NCAA student-athletes. While some athletes receive full academic scholarships in addition to other perks that non-athletes might not receive, this makes one wonder if the compensation programs and protocols in place are fair, particularly considering the large sums of money athletes generate for their respective universities. Through lengthy interviews with two former Division I athletes, an associate athletic director at a major university, and a journalist who has covered this polarizing topic since some of its earliest milestones, we have covered both sides of this debate in the hope that the audience can take that information and form their own, thoughtful opinions. In addition to the interviews conducted during the process of writing this paper, we also conducted an extensive literature review of some of the most in-depth stories about the major milestones in the history of this discussion. While there may not be an amicable solution, knowledge and information constitutes the most powerful element that seems to largely be missing, often replaced by emotion. We seek to contribute to the solution by showing the human side of the debate and laying out exactly what is at stake before offering what we think, after this entire process, could be the answer. The issue is explored in more depth with supplemental podcasts submitted to Barrett, the Honors College at Arizona State University.
ContributorsFranklin, Jacob (Co-author) / Gaither, Justin (Co-author) / Anderson, Douglas (Thesis director) / Reed, Sada (Committee member) / School of Film, Dance and Theatre (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis examines the ongoing debate/discussion surrounding the compensation of NCAA student-athletes. While some athletes receive full academic scholarships in addition to other perks that non-athletes might not receive, this makes one wonder if the compensation programs and protocols in place are fair, particularly considering the large sums of money athletes generate for their respective universities. Through lengthy interviews with two former Division I athletes, an associate athletic director at a major university, and a journalist who has covered this polarizing topic since some of its earliest milestones, we have covered both sides of this debate in the hope that the audience can take that information and form their own, thoughtful opinions. In addition to the interviews conducted during the process of writing this paper, we also conducted an extensive literature review of some of the most in-depth stories about the major milestones in the history of this discussion. While there may not be an amicable solution, knowledge and information constitutes the most powerful element that seems to largely be missing, often replaced by emotion. We seek to contribute to the solution by showing the human side of the debate and laying out exactly what is at stake before offering what we think, after this entire process, could be the answer. The issue is explored in more depth with supplemental podcasts submitted to Barrett, the Honors College at Arizona State University.
ContributorsGaither, Justin (Co-author) / Franklin, Jacob (Co-author) / Anderson, Douglas (Thesis director) / Reed, Sada (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / School of Film, Dance and Theatre (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The National Basketball Association is the world's most recognized professional basketball league. Athletes such as Kobe Bryant and Lebron James have transcended from being high school standouts to global icons, but their careers might not have panned out the same way if they weren't allowed to declare for the draft immediately upon graduating high school. In 2005, the NBA and the NBA Players Association agreed to implement an age limit for athletes declaring for the NBA Draft. Although this was supposed to reduce the quantity of younger players declaring for the draft, the rule has been ineffective as the average age of lottery picks, also known as the first 14 picks of the draft, has decreased since the rule's implementation. Adam Silver, the current commissioner of the NBA, has been vocal about potentially raising the minimum draft-eligible age once more because of NBA team executives calling recent draft picks unfit for the NBA. The purpose of this research is to examine if lottery picks are indeed "NBA ready" upon being drafted, and if there is a correlation between the age at which they are drafted, the pick at which they were selected, the length of their career, and their career success. Various statistical analysis techniques are utilized, such as the calculation of R-squared values and correlation coefficients, and the usage of t-tests and multiple regressions. Box score statistics such as minutes per game, points per game, rebounds, and assists as well as advanced metrics such as player efficiency rating, win shares, box plus/minus, and value over replacement player were the focal point of this study. Players drafted with lottery selections from the 1985-2016 drafts had their career statistics compiled and examined for this analysis in order to adequately conduct the regressions. The results indicate that although lottery picks are having a decreasing immediate impact upon being drafted, the younger an athlete is drafted, the more long-term success they can expect to achieve in the NBA.
ContributorsKender, Mitchell Edward (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
In the wide world of sports, not all fan bases are created equally—especially in the NBA. Differences in factors like tradition, history, team performance amongst teams make each fan base distinctly unique. This paper will analyze how team performance effects one component of fan behavior: home game attendance. Using win-loss data and home game attendance data for each NBA team from 2001 to 2017, I will construct statistical models to estimate how great of an impact team performance has on each team’s home game attendance. I expect each team’s fan base to respond differently to changes in their team’s win-loss record. This paper will also attempt to quantify other facts that impact attendance at NBA games, including year-to-year changes in team salary expenditures, regional income, and the number of star players playing for the team. Finally, this paper will explore the factors that affect home game attendance for specific games within a given season—things like weather, strength of opponent, and win streaks. Ultimately, the goal of this paper will be to provide NBA business analysts with resources to more precisely anticipate their team’s home game attendance. The ability to understand what motivates the behavior of a fan base is invaluable in creating a marketing strategy that drives fans to the arena. This paper will help to identify teams that are most susceptible to significant fluctuations in attendance and outline alternative strategies to positioning their product offering effectively to fans.
ContributorsSloan, Jacob Marlow (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Home advantage affects the game in almost all team sports across the world. Due to<br/>COVID and all of the precautions being taken to keep games played, more extensive research is able to be conducted about what factors truly go into creating a home advantage. Some common factors of home advantage include the crowd, facility familiarity, and travel. In the English Premier League, there are no fans allowed at any of the games; furthermore, in the NBA, a bubble was created at one neutral venue with no fans in attendance. Even with the NBA being at a neutral site, there was still a “home team” at every game. The sports betting industry struggled due to failing to shift betting lines in accordance with this decreased home advantage. With these leagues removing some of the factors that are frequently associated with home advantage, analysts are able to better see what the results would be of removing these variables. The purpose of this research is to determine if these adjustments made due to COVID had an impact on the home advantage in different leagues around the world, and if they did, to what extent. Individual game data from the past 10 seasons were used for analysis of both the NBA and the Premier League. The results show that there is a significant difference in win percentage between prior seasons and seasons behind closed doors. In addition to win percentage, many other game statistics see a significant shift as well. Overall, the significance of being the home team disappears in games following the COVID-19 break.
ContributorsOsborne, Ashley A (Author) / Sopha, Matthew (Thesis director) / McIntosh, Daniel (Committee member) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05