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- Creators: Walter Cronkite School of Journalism and Mass Communication
Description
When I was unsure of what my thesis project would be, the professor of my thesis prep class, Jill Johnson, recommended that I choose a topic that I am passionate about. Immediately, my mind went to basketball and the NBA, the business and operations side of things to be specific. Initially, this research paper was going to look into market size and how those teams in a smaller market made their money and ran their teams. It was to focus on some of the more successful franchises that come from smaller markets, as well as those franchises that have been historically unsuccessful. However, the kind of data that I was looking for on market sizes was not very available. So I ended up focusing almost exclusively on the operations side of things. I wanted to see if there was one strategy for building a team that had proven to be more successful than others. I was not sure what sort of answers I would find, but I knew that there had to be some useful data that had yet to be discovered. I settled on researching the success of teams that build primarily using players they drafted versus teams that were built primarily through trades and free agent signings. I also wanted to illuminate the difficulties that front offices, particularly those in smaller markets, face when building a franchise. I chose to focus on things such as the luxury tax and betting on the wrong players. This paper went a lot of different directions before it became what it did. I want to thank all of those who helped me, particularly my director Tim McGuire, my second reader Peter Bhatia and Jill Johnson for helping me get started on the most intimidating, yet rewarding, project that I have ever been a part of.
ContributorsJohnson, Connor David (Author) / McGuire, Tim (Thesis director) / Bhatia, Peter (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-05
Description
The research and work that allowed my thesis creative project to come to fruition were tokens of a truly enlightening experience. My thesis is entitled, ASU Olympians: Dissecting their Psyche, and delves into three main topics that blanket all eight of the subjects that I interviewed. The first topic encompasses the idea that Athletic Director Ray Anderson is constantly trying to expand the Olympic culture within ASU Athletics. The second topic is the fact that competing in the Olympics changes an athlete's trajectory whether they medal or not. The third topic focuses on the physical and mental toll the Games take on these athletes. I designed an interactive website to showcase these topics. In it, there are interactive features from up-and-coming applications such as a 360-degree photo from Bubbli, an infographic from Venngage and a timeline from Timeglider. I have written four long-form stories on marathoner Amy Hastings Cragg, swimmer Richard Bohus, high-jumper Bryan McBride and water polo defender Gao Ao. To enhance these ideas further, I created four videos: One about future ASU volunteer coach Michael Phelps, another on current ASU Swim & Dive Coach Bob Bowman, another on Ao to go along with her story and finally a one-on-one with Ray Anderson as the centerpiece to my project. Every piece of this website fits together to communicate one overarching message: The Olympics leave a massive impact on the ASU athletes that compete in them and an impact that each of these athlete's find an interesting story to tell in its wake.
ContributorsVicario, Kristina Louise (Author) / Lodato, Mark (Thesis director) / Hawken-Collins, Denise (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Sports teams are an integral part of a city. They attract revenue to the area around the stadium and they also give a city a sense of pride. The aim of this study was to determine what makes a team successful in the area of attendance using four factors (Bernthal & Graham; Jensen; Kim, Trail & Magnusen; Edensor & Millington; Clowes & Tapp; Greenhalgh & Greenwell; Denaux & Yalcin; Paul & Weinbach & Robbins; Levin & McDonald; Lee & Kang; Drayer; L'Etang; McDonald & Rascher; Armstrong; Ross): the history of the team, the location and population of the city where the team plays, the social media following of the team and the promotional giveaways the team uses to attract fans. Using these four factors, a comparison was made among the Arizona teams and the top performing team in attendance in the respective leagues during the 2013 season. The Arizona Diamondbacks are compared with the Los Angeles Dodgers. The Diamondbacks were not as equipped as the Dodgers in any of the categories. There is a more storied history for the Dodgers, the Dodgers play in Los Angeles - a significantly larger city that Phoenix, where the Arizona Diamondbacks play, they use social media more frequently and more effectively, and they offer more promotional giveaways than the Diamondbacks. The Phoenix Suns are compared to the Chicago Bulls. The Suns history competes with the Bulls, but they lack in the other three categories. The Bulls have a better location in Chicago, their stadium is located in the downtown area; they have a massive social media following and their promotional giveaways are more substantial. The Phoenix Coyotes are compared to the Chicago Blackhawks. The Blackhawks exceeded in all of the categories, while the Coyotes were poor performers in each of the four factors. The Blackhawks have a storied history, they share a stadium with the Bulls, they have a great social media following and they give promotional items away 30 of the 41 home games. The overall recommendations for the teams are to win, in order to help build their locations and make it fun to be near the downtown area, to use social media effectively and engage with their audience, and finally to provide more promotional giveaways to attract people to the games.
ContributorsDugan, Abby Leigh (Author) / Wu, Xu (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
While Italian and American news may look similar from a surface observation, the history and the development of news practices in each respective country is very different. The intent of this research is to dissect the breaking news cycle and point out differences and offer an explanation as to why these differences exist. The research for this will be collected using a variety of methods including first-hand observation, interviews and photographs. It will require travel to the four Italian media locations that are being compared as well as historic research to be conducted in order to provide context for the study. What is collected at the various Italian media organizations will be compared with the American news outlets The Arizona Republic and Arizona NBC affiliate, 12 News. The study goals are focused around three main research questions that aim to uncover differences in breaking news practices regarding ethics, the reporting process and promotion using social media. Cultural, historic and physical barriers separate the two countries. Because of this, directly comparing breaking news between the locations will be difficult, thus it is crucial to be able to analyze what data are being gathered in order to uncover patterns and draw conclusions.
ContributorsNicosia, Domenico Giuseppe (Author) / Silcock, B. William (Thesis director) / Dell'Anna, Antonella (Committee member) / Johnson, Aric (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social and Behavioral Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
This study looks to answer whether or not citizens have reason to believe the publicity statements from state government officials when speaking about gun-control laws during the time surrounding mass shootings. Citizens in America see the same, consistent pattern that politicians use mass shootings for, known as "The Shooting Cycle." Here, we will research whether or not these politicians are continuing to keep the same voting pattern that they have had in the past, in terms of gun control. This case study uses quantitative research to discover that almost all state representative and senators have consistent voting patterns when it comes to gun control legislation, regardless of time distances around mass shootings. We will then seek out seek out public statements and relevant periodicals and media clips in order to determine whether or not these voting patterns align with the public's perception of a politician's stance on gun control. It also uses qualitative research to discover that publicity from senators and representatives that support gun rights have more consistency in their public statements than those who are either inconsistent or consistently vote for gun control legislation. This study creates opportunities for new research in voting patterns and political transparency on state officials and the significant effects of mass shootings on public opinions and public statements from state officials.
ContributorsMoore, Travis David (Author) / Wu, Xu (Thesis director) / Wells, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2015-05
Description
Social media is changing the way journalists operate; their use of Twitter is potentially representational of that change. Because of Twitter, journalists can connect to stories, sources, and audiences in ways they never could before. Because this is an evolving practice, role models can be difficult to find, which presents a problem for journalism students. In broadcast journalism, the challenge is even more pronounced when it comes to finding women exemplars for female students; female students are more likely to relate to female role models.This study, using in-depth interviews and textual analysis, examines how Twitter is being used by four prominent journalists in one competitive market. The Twitter feeds of four female TV news anchors in Phoenix, Arizona, the 12th largest broadcast market in the United States, are explored in terms of content and practice. The results show that they used Twitter daily and for more than just tweeting out the day's news, suggesting that Twitter has become a standard journalistic tool and a practice worth emulating.
ContributorsMolina, Tara Lea (Author) / Lodato, Mark (Thesis director) / Thornton, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
Sports is a business. Basketball is no different. Every rule change that has been enacted in the history of the game has been to make the game more exciting because that makes people buy tickets and helps the franchise's bottom line. I delve into the history of the rule changes and submit my own rule changes to make the game more exciting.
ContributorsSaar, Eric James (Author) / Tomasch, Kenn (Thesis director) / Edsall, Larry (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-12
Description
The format for news has been in a state of evolution since it was introduced to the online platform. Given this digital space for creative freedom, some journalists have ventured towards producing original video content specifically for online. The issue that arises with this content is that there is no widely accepted, perceivable structure for the format, unlike other news mediums (i.e.- print journalism, broadcast journalism). This thesis takes an in-depth look at an online video news experiment conducted at Arizona State University's student news organization, the State Press, with the intention to understand the viability of the project and online video news as a whole and to offer a set of guidelines that could direct a student media organization in the creation of such content.
ContributorsJeffrey, Courtland Emmett (Author) / Manning, Jason (Thesis director) / Roschke, Kristy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
The foundations of legacy media, especially the news media, are not as strong as they once were. A digital revolution has changed the operation models for and journalistic organizations are trying to find their place in the new market. This project is intended to analyze the effects of new/emerging technologies on the journalism industry. Five different categories of technology will be explored. They are as follows: the semantic web, automation software, data analysis and aggregators, virtual reality and drone journalism. The potential of these technologies will be broken up according to four guidelines, ethical implications, effects on the reportorial process, business impacts and changes to the consumer experience. Upon my examination, it is apparent that no single technology will offer the journalism industry the remedy it has been searching for. Some combination of emerging technologies however, may form the basis for the next generation of news. Findings are presented on a website that features video, visuals, linked content, and original graphics. Website found at http://www.explorenewstech.com/
ContributorsMaxwell, Gavin William (Author) / McGuire, Tim (Thesis director) / Cornelius, David (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As the premier colligate summer league in the country, the Cape Cod Baseball League has operated since 1885 and has seen over one thousand all-time alumni step foot in professional baseball. Every season, each of the CCBL's ten teams call upon some of the nation's top aspiring sports broadcasters, writers, and social media managers to spearhead the coverage of the league and tell the stories of the summer. However, while the season offers hours of repetition and exposure to players and journalists alike, the league's coverage capabilities fall short of its high potential due to inconsistencies and inadequacies that restrain its media content from matching the level of baseball that takes place on the field. Through the identification of specific problems within the league's broadcast equipment, its varying platforms, and its growing gap between individual coverage teams, this thesis offers both short-term and long-term solutions that aim to raise the standards and capabilities of league content while also raising awareness of the issue itself. While considering the Cape Cod League's unique non-profit business model and its most recent financial situation, this thesis also illustrates opportunities within fundraising events, the league's online audience, and its vast alumni network that can create a sustainable business plan for the near and distant future of the Cape Cod Broadcast Network.
ContributorsKercheval, Kyle Nicholas (Author) / Kurland, Brett (Thesis director) / Cesmat, Brad (Committee member) / W.P. Carey School of Business (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05