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- Creators: Department of Marketing
Description
This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants held a strong native membership, they were more likely to engage with identity relevant products when in an unsaturated (vs. saturated) social identity environment. Conversely, participants who held a low native membership were more likely to engage with identity relevant products when they are in a saturated social identity environment vs. an unsaturated social identity environment.
ContributorsRamohalli, Kavitha (Author) / Kristofferson, Kirk (Thesis director) / Morales, Andrea (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
Back and Forth is a collection of four short stories that explore cultural elements of the Philippines through folktales, magic, and loss. Each story features main characters that are discovering how to navigate through life after something jarring happens to them. In learning how to move on, they learn more about themselves, their culture, and their identity. In “Back and Forth,” the main character, Lita, learns about the magic of the world and how she herself possesses it, something that is passed down from her grandmother. However, she is forced to hide it away if she wants to live a normal life. When her aunt starts acting weird, it’s up to Lita to race against time and relearn the magic within. “The Viewing,” takes place in the United States, and the main character, Diwata, is a biracial woman that has to maneuver her way through a viewing for one of her favorite relatives while also being confronted by the brashness of white relatives that don’t appreciate her being a part of their family. Tala, the main character of “The Mound Dwellers,” must turn to an old legend that she had learned as a child to find her own daughter that has gone missing. Only after finally giving in and listening to her mother about what she suspects happened, does Tala begin to make progress. “Snowed In” is about a woman who is getting over the loss of her husband. She works through the grief by cooking his favorite recipe, a traditional Filipino dish, over and over again. Each time she finishes, it’s not quite right. By the end of the story, she finally perfects the recipe, and there’s nothing left for her to do but deal with her grief head-on. Each story, though not related to each other directly, features characters that have to unravel the mystery of their new identities after a major life change.
ContributorsAmmerman, Lian Rae (Author) / Bell, Matthew (Thesis director) / Newsom, Leah (Committee member) / Department of English (Contributor, Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
My study explores how watching live theatre can impact students’ views on cultural awareness, identity, and class divisions. 22 students who had little to no previous participation with the arts were chosen to see the musical, Once on This Island , at ASU Gammage. Once on This Island offers a story of hope, love, and sacrifice that inspires audiences to fight for what they believe in. The students were asked to fill out a pre-show survey before seeing the show and participate in a discussion concluded by a post-show survey after they watched the show. The questions in the surveys and discussions revolved around the students’ feelings towards cultural awareness, identity, and class divisions. The responses revealed that students were introduced to a new culture and became more tolerant of engaging with other cultures as they were immersed in a new perspective. Also, students reexamined how they identified themselves and what the role of relationships played on their identity. Finally, the study found that through seeing the live production, the students became more accepting of all social classes because they were able to empathize with characters in a different social class than themselves.
ContributorsMiller, Melanie (Author) / Sandoval, Mathew (Thesis director) / Ong, Desiree (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05