Matching Items (8)
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- Creators: Department of Marketing
- Creators: Sivak, Henry
Description
In the United States, the past thirty years have brought with them a substantial rise in income and wealth inequality rates. Inequality in the U.S. has risen to levels not seen for nearly a century and shows no signs of decreasing in the near future. Conversely, Canada has experienced lower levels of inequality during this same period despite many similarities and ties to the U.S. Therefore, the purpose of this paper will be to examine the extent to which these two countries differ in this area and identify some of the more salient factors that have contributed to this divergence, including tax policies, unionization rates, and financial industry regulation, as well as the deeper, more fundamental elements of each nation's identity.
ContributorsPetrusek, Nicholas Anthony (Author) / Puleo, Thomas (Thesis director) / Sivak, Henry (Committee member) / Thomas, George (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / Department of English (Contributor)
Created2015-05
Description
This thesis examined whether the saturation of the social identity environment could impact consumer decision-making and preferences. One experimental study revealed that consumer preference for identity-salient products is moderated by the strength of the identity of the consumer and saturation of the social identity environment. Results showed that when participants held a strong native membership, they were more likely to engage with identity relevant products when in an unsaturated (vs. saturated) social identity environment. Conversely, participants who held a low native membership were more likely to engage with identity relevant products when they are in a saturated social identity environment vs. an unsaturated social identity environment.
ContributorsRamohalli, Kavitha (Author) / Kristofferson, Kirk (Thesis director) / Morales, Andrea (Committee member) / Department of Information Systems (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This thesis analyzes identity construction through street style fashion in the city. The focus of this project is Roosevelt Row, the artists' district in Downtown Phoenix. The goal of this project is to compare Roosevelt Row's marketing image with the fashion seen on the streets and at events in the area. The creative project involved the creation of an iPad publication displaying the street style fashions seen on Roosevelt Row. This project aims to analyze if the street style fashion seen on Roosevelt Row reflects the marketing image of the area.
ContributorsKraus, Tamara Renee (Author) / Barrett, Marianne (Thesis director) / Gilpin, Dawn (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-12
Description
This paper examines the issue of Russian disinformation in Estonia and how the country has built resilience against this threat. Drawing upon existing literature and a series of interviews conducted with Estonians of a variety of professional backgrounds, this work explores Estonia's whole-of-society approach to resilience and examines its incorporation of national security strategy, inter-institutional cooperation, and media literacy education. Ultimately, this paper argues that Estonia's efforts have been largely successful in enabling the country to strengthen its society against Russian disinformation and offers key takeaways for other countries such as the United States.
ContributorsWalsh, Sofia (Author) / Sivak, Henry (Thesis director) / Brown, Keith (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2023-05
Description
The purpose of the study was to learn more about the Albanian-American community in Arizona and questioned Albanian-American participants on the reasons for migrating to Arizona, their feelings towards their identity, how they remain connected with their heritage, and how/if they are ensuring that future generations of Albanian-Americans will maintain their culture. The study carried out a qualitative ethnography. I interviewed 15 Albanian-American participants living in Arizona. The term “Albanian-American” was defined as someone who identifies ethnically as an Albanian but lives in the United States. Participants in this study who identified as ethnically Albanian were either born and raised in or have parents who were born and raised in Albania or Kosovo, meaning they were either first-generation Americans or second-generation Americans. The written work is an oral history of these 15 participant’s personal experiences and stories, which also includes photographs to provide imagery to each participant’s account. The study found that the Albanian-American participants came to the United States for either economic, social, or political reasons. It also noted similar patterns and themes that have been separated into chapters on the Albanian value of hard work, the Albanian value of altruism, and the Albanian-American dual identity. The Conclusion summarizes the various ways in which the Albanian-American community in Arizona is ensuring the preservation of the heritage among younger generations who are becoming more Americanized. I conclude with two main ways that the Albanian-American community in Arizona are preserving their heritage: through Albanian language education initiatives, and cultural preservation initiatives and events hosted by the Albanian-American organizations of Arizona.
ContributorsJames, Tatum Lenore (Author) / Brown, Keith (Thesis director) / Sivak, Henry (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Back and Forth is a collection of four short stories that explore cultural elements of the Philippines through folktales, magic, and loss. Each story features main characters that are discovering how to navigate through life after something jarring happens to them. In learning how to move on, they learn more about themselves, their culture, and their identity. In “Back and Forth,” the main character, Lita, learns about the magic of the world and how she herself possesses it, something that is passed down from her grandmother. However, she is forced to hide it away if she wants to live a normal life. When her aunt starts acting weird, it’s up to Lita to race against time and relearn the magic within. “The Viewing,” takes place in the United States, and the main character, Diwata, is a biracial woman that has to maneuver her way through a viewing for one of her favorite relatives while also being confronted by the brashness of white relatives that don’t appreciate her being a part of their family. Tala, the main character of “The Mound Dwellers,” must turn to an old legend that she had learned as a child to find her own daughter that has gone missing. Only after finally giving in and listening to her mother about what she suspects happened, does Tala begin to make progress. “Snowed In” is about a woman who is getting over the loss of her husband. She works through the grief by cooking his favorite recipe, a traditional Filipino dish, over and over again. Each time she finishes, it’s not quite right. By the end of the story, she finally perfects the recipe, and there’s nothing left for her to do but deal with her grief head-on. Each story, though not related to each other directly, features characters that have to unravel the mystery of their new identities after a major life change.
ContributorsAmmerman, Lian Rae (Author) / Bell, Matthew (Thesis director) / Newsom, Leah (Committee member) / Department of English (Contributor, Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
My study explores how watching live theatre can impact students’ views on cultural awareness, identity, and class divisions. 22 students who had little to no previous participation with the arts were chosen to see the musical, Once on This Island , at ASU Gammage. Once on This Island offers a story of hope, love, and sacrifice that inspires audiences to fight for what they believe in. The students were asked to fill out a pre-show survey before seeing the show and participate in a discussion concluded by a post-show survey after they watched the show. The questions in the surveys and discussions revolved around the students’ feelings towards cultural awareness, identity, and class divisions. The responses revealed that students were introduced to a new culture and became more tolerant of engaging with other cultures as they were immersed in a new perspective. Also, students reexamined how they identified themselves and what the role of relationships played on their identity. Finally, the study found that through seeing the live production, the students became more accepting of all social classes because they were able to empathize with characters in a different social class than themselves.
ContributorsMiller, Melanie (Author) / Sandoval, Mathew (Thesis director) / Ong, Desiree (Committee member) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Considered by colonists as an extension of France, Algeria was subjected to more than 125 years of French control. The Algerian people were thus heavily influenced by the French language and were required to abandon their native language in many aspects of their life such as government and education. This thesis aims to highlight the linguistic power relations established by the French in Colonial Algeria. Language usage and policies leading up to the Algerian War for Independence are critical to understanding the successor government. Analyzing three sections of language in Colonial Algeria- radio, language of instruction, and literature- I find that the language of instruction in education is the most influential in determining and formulating identities and power relations. Ultimately, this thesis concludes that language, power, and identity overlap and influence each other in several ways, producing a complex post-colonial society
ContributorsGriffin, Hanna (Author) / Joslin, Isaac (Thesis director) / Sivak, Henry (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05